Pratick Tanna
London
Summary
Highly experienced Creative Director with a strong track record in event management, experiential marketing, and stakeholder engagement. Seeking the opportunity to contribute my skills and expertise as a Creative Experiences Manager at PwC UK, leveraging my ability to create exceptional brand experiences, manage budgets, and lead cross-functional teams to success.
Overview
16
16
years of professional experience
4
4
Languages
Work History
Creative Director
Special Events Australia
Sydney
07.2015 - 07.2023
- Recognised as as finalist for the Most Outstanding Young Entrepreneur of 2018 and 2019 by the Western Sydney Awards for Business Excellence.
- Successfully managed multinational clients, governments, and communities to achieve up to an 80% increase in engagement and awareness through experiential marketing campaigns and events.
- Conducted pre and post-event/campaign analysis using customer insights, industry data, and social media to make evidence-based decisions resulting in successful events and campaigns.
- Established and nurtured relationships with global hotel chains and local communities, increasing overall sales by 60%.
- Orchestrated end-to-end multi-channel marketing and event campaigns, including creative conceptualization, logistics, budgeting, and post-event analysis.
- Effectively managed vendor, supplier, and contractor relationships, ensuring timely and successful project delivery, resulting in new business opportunities.
- Led the business into positive growth through strategic forecasting, project management, and stakeholder management, earning repeat business from 90% of clients.
- Achieved annual growth of up to 26% from 2015-2019 through strategic negotiations and LEAN principles.
- Mentored and led a diverse team in the execution of over 300 events, fostering a collaborative approach from concept to post-event analysis.
Engagement Specialist
Sydney Olympic Park Authority - NSW Department of Planning and Environment
Sydney
10.2022 - 12.2022
- Contributed to the development of the engagement strategy for Sydney Olympic Park, aligning it with the 2050 vision and Master Plan.
- Implemented engagement strategies through medium-large scale experiential events, fostering collaboration among international governments and stakeholders.
- Collected and proactively managed feedback from various stakeholders, collaborating with cross-functional partners to implement solutions.
- Maintained webpages for community development programs, infrastructure projects, and community outreach programs, raising awareness and gaining feedback.
Community Engagement Co-ordinator
Cancer Council
Sydney
07.2021 - 09.2022
- Led the 'Hills Relay for Life' campaign, exceeding targets and receiving recognition as the best Cancer Council employee in campaign history by the CEO of Cancer Council NSW.
- Developed, promoted, and executed statewide experiential marketing activations and community engagement programs while ensuring cost-effectiveness.
- Achieved over 200% of the target for the Seven Bridges Walk Campaign, creating and maintaining key stakeholder relationships.
- Created and implemented event and experiential campaign strategy for Relay for Life and Seven Bridges Walk distributed statewide.
- Provided end-to-end event/campaign management, including planning, digital and physical marketing, implementation, and reporting.
- Leveraged MS Dynamics 365 (CRM) for personalized stakeholder engagement and utilized Power BI for data analysis.
- Collaborated with cross-divisional teams to ensure smooth and effective campaign operations.
Assistant Creative Director
Decor-A-Shaan
Sydney
07.2007 - 07.2018
- Collaborated with large clients, including the Indian Government, MasterChef Australia, and the NSW Government, in planning and implementing event solutions.
- Reduced idle time by 30% through LEAN Six Sigma principles and generated $40,000 in profit from marketing campaigns.
- Expanded the business by sourcing new clients, increasing revenue by 25% annually.
- Managed administrative duties for events, including budgeting, marketing, and invoicing, and introduced efficient accounting software.
- Promoted to Assistant Creative Director from Events Assistant,
- Coached and mentored event assistants and stylists.
Event Specialist
Lenovo
Sydney
06.2019 - 07.2019
- Conceptualized, budgeted, and planned unique experiences for the Lenovo executive retreat across international locations.
- Managed communications and international stakeholder relationships with efficiency.
- Created bespoke and creative experiences for guests and partners while overseeing an $800,000AUD budget.
Education
MBA -
Macquarie Graduate School of Management
Sydney 07.2015 - 09.2018
Global Leader in Europe Program
ESSEC Business School
Paris 06.2018 - 07.2018
Certificate III in Hospitality -
NSET
Gold Coast 01.2015 - 06.2015
Skills
Event Management
Experiential Marketing
Stakeholder Engagement
Budget Management
Data Analytics
Cross-Functional Collaboration
Technology Integration
Vendor and Supplier Management
Team Management and Motivation
Additional Information
- Recently travelled across and Asia, The Himalayas and Europe for seven months to grow and contribute to my global mindset.
- Completed a culinary workshop in Patisserie at Le Cordon Bleu Culinary School in Paris
- Guest Speaker for the MGSM Entrepreneurship Club.
- Spent two weeks in Cambodia performing Humanitarian Relief by building houses in rural villages.
- Location leader for the Starlight Children's Foundation.
- Executive board member at Abhinay Theatre.
- Placed 27th in the Hoi An International Half Marathon 2017.
- Performed in a lead role for a Sydney Theatre Company production that promoted multiculturalism and was a supporting actor in two Indian feature film productions.
- Regularly being the Master of Ceremonies and speaking at Indian community events such as Diwali and learning seminars.
- Hobbies include baking, DIY, photography, SCUBA diving, singing and learning about different cultures and their demographics.
Timeline
Engagement Specialist
Sydney Olympic Park Authority - NSW Department of Planning and Environment
10.2022 - 12.2022
Community Engagement Co-ordinator
Cancer Council
07.2021 - 09.2022
Event Specialist
Lenovo
06.2019 - 07.2019
Global Leader in Europe Program
ESSEC Business School
06.2018 - 07.2018
Creative Director
Special Events Australia
07.2015 - 07.2023
MBA -
Macquarie Graduate School of Management
07.2015 - 09.2018
Certificate III in Hospitality -
NSET
01.2015 - 06.2015
Assistant Creative Director
Decor-A-Shaan
07.2007 - 07.2018