Aglika Plamenova Nikolova

I support two cross‑functional Agile teams delivering enterprise data and analytics solutions across GN Hearing, Jabra, and SteelSeries. Since late 2023, I’ve taken on Product Owner responsibilities, and throughout 2024–2025 I gradually expanded into Scrum Master responsibilities before being formally appointed in 2026. My focus is on clarity, collaboration, and helping teams move forward with confidence — ensuring business priorities are understood, technically feasible, and translated into actionable delivery.

+ Aligned priorities and delivery goals by building trusted relationships with business stakeholders, Product Owners, architects, and engineering teams.

+ Translated complex business needs into clear user stories, requirements, and acceptance criteria, providing developers with both the what and the why.

+ Backlog & delivery planning — Lead backlog refinement and delivery planning, balancing business value with technical feasibility.

+ Facilitated Agile delivery across two cross‑functional teams, promoting transparency, collaboration, and continuous improvement.

+ Support the implementation and optimization of Optimove and Tealium, enabling more data-driven marketing capabilities across the organization.

+ Data & analytics delivery — Support the delivery of enterprise data and analytics solutions that enable better decision‑making across multiple business units.

Strengthened stakeholder management, analytical thinking, and customer-centric approach, laying foundation for transition into product delivery.

+ Planned and executed global B2B, B2C, and partner communication campaigns from concept through performance analysis.

+ Collaborated with cross-functional teams to deliver engaging customer experiences across multiple markets.

+ Optimised communication strategies using campaign insights and customer data, enhancing overall campaign effectiveness.

+ Managed multiple priorities to ensure high-quality execution and satisfaction among stakeholders. + Revenue driven with more than 20M dkk generated from email marketing campaigns in 2020.

+ Executed digital campaigns across cross-channel marketing systems to enhance audience engagement

+ Performing technical troubleshooting

+ Supported colleagues and clients in executing cross-channel marketing strategies to drive results

+ Coordinated tasks and ensured continuous progress on projects to meet deadlines and objectives

+ Developed and executed integrated marketing campaigns across multiple channels.

+ Analyzed campaign performance data to optimize strategies and improve ROI.

+ User-centric validation of CRM and ERP solutions.

+ Provided technical assistance for Windows and Mac-OS applications to improve user experience

+ Optimizing/Leveraging various IT processes according to the ITIL methodology.

+ Managed application submissions for Venture Cup and Danish Innovation Fund.

+ Coordinated HR recruitment process for interns in Business and Development teams to strengthen talent pipeline