Alessio Del Villano
Frederiksberg
Summary
Dynamic marketing growth strategist with 15+ years of expertise in digital marketing, brand activation, and customer acquisition. Proficient in optimizing investments across diverse digital channels such as Google Ads, social media, affiliate marketing, email campaigns, and programmatic advertising. Specialized in leveraging influencer marketing, content strategies, e-commerce tactics, CRM systems, and Conversion Rate Optimization (CRO) techniques, all underpinned by a robust data-centric approach.
As a seasoned leader, I've steered high-performing teams for over a decade, emphasizing talent acquisition, strategic recruitment, and personalized coaching to foster both individual and organizational growth.
Recognized for my empathetic and inspirational communication style, I'm acknowledged as a marketing innovator consistently attuned to emerging trends. Skilled in fostering collaboration across cross-functional teams and engaging with executive stakeholders, my aim is to inspire, educate, and ensure strategic alignment to maximize the impact of every initiative.
With a keen eye for Brand Position and a deeply entrepreneurial spirit, thriving in optimizing brand awareness strategies and driving innovative solutions that resonate with target audiences. Proven in optimizing campaigns, negotiating with external agencies, leveraging MarTech, conducting business reviews, and developing measurement frameworks and data analytics dashboards to measure main KPIs.
Throughout the career journey spanning diverse industries such as Gaming, App-Based Business, Insurance, Home Security, Child Security and Mobility, as well as the FMCG and Automotive sectors; generating invaluable experience in both B2B and B2C environments, often within global organizations.
Overview
18
18
years of professional experience
3
3
Languages
Skills
- Brand Activation
- Budget Management
- Competitive Analysis
- Content Marketing
- Performance Marketing
- CRM & Marketing Automation
- Customer Acquisition Strategies
- Mobile Marketing
- Data Driven
- Digital Advertising
- Digital Analytics
- Events planning
- Social Media Marketing
- Lead Generation
- Marketing Analytics
- Omnichannel Marketing
- Social Media Advertising
- Team Management
- Tech Stack
- Decision Making
- Empathy
- Flexibility
- Innovation
- Leadership
- Negotiation
- Networking
- Open-mindedness
- Organization
- Positive Attitude
- Problem Solving
- Teamwork
- Visionary
Work History
Marketing Director NE & PL
Britax Child Safety
11.2020 - Current
- Responsible for developing and implementing marketing strategies across NE and PL regions, including Digital advertising, Trade marketing, Content marketing, E-commerce, CRM & Marketing Automation, CRO, Digital analytics, and Business intelligence. Oversaw brand management, market research, and event planning while collaborating with sales teams and stakeholders to drive revenue growth.
- Initially led Marketing department within Nordics, later expanding to cover NORDICS, UK, and PL regions. Successfully developed a team of 5 marketing professionals and contributed as a key member of EMEA MLT, CLT.
- Played a pivotal role in accelerating profitable growth and enhancing digital excellence across EMEA.
Implemented impactful marketing strategies that increased sales and conversion rates across offline and online channels. - Executed an efficient performance marketing plan, optimizing the entire sales funnel.
- Managed relationships with key retailers to drive trade marketing success.
- Contributed to revenue growth year over year, achieving record-breaking performance in both Nordics and Poland, with Nordics achieving a 17% increase in sales compared to the previous year and Poland achieving a 6% increase.
Senior Digital Manager NWEA
British American Tobacco
02.2019 - 10.2020
- In charge of developing, managing Digital Transformation for Vaping, Modern Oral categories: digital brand activation, E-Commerce, CRM & Marketing Automation, CRO, careline and digital analytics within Nordics, Netherlands
- Led and managed talented team of 3 to plan, implement project tasks meeting timelines and exceeding expectations.
- Maximized profitability by effectively managing NWEA D2C team: aligning with ACR model to acquire, engage, retain high-value consumers
- Drove 20% increase within 1 year in acquisition by implementing innovative strategies across Nordic countries and Netherlands.
Senior Digital Marketing Manager Italy & Denmark
Verisure
07.2015 - 01.2019
- Led the development of lead generation strategy, marketing intelligence, digital analytics, and online projects. Orchestrated performance marketing strategies to attract leads and enhance brand recognition.
- Oversaw online tools and analytics, managing various platforms for data analysis, web tracking, and website performance enhancement.
- Facilitated app project management, contributing to the development of a mobile app connecting Sales Representatives and Contact Center for streamlined booking processes.
- Managed monthly digital advertising spending of up to €200,000, achieving significant results including a +92% increase in website traffic, +51% rise in leads, +50% growth in bookings, and +79% growth in sales in Denmark within a span of 2 years.
Head Of Digital Marketing
Carplanner
05.2014 - 06.2015
- Responsible for overseeing all online initiatives aimed at delivering sales qualified leads to leading automotive clients such as Toyota, Mercedes, Audi, Peugeot, Volkswagen, and Renault
- Online Advertising, Tracking and analysis: managing online media mix for lead generation: SEM, email marketing, paid social, affiliate marketing, partnerships
- Tracking correctly qualified leads with internal tools
- Clients Accounting: building and managing direct relationship with automotive clients in order to understand common needs and goals
- Start Up: part of start up team, concurred to fast revenue growing
- Successfully helped grow company's monthly revenue from 0€ to 100k€, achieving 40% markup through implementation of targeted online campaigns resulting in 3,000 leads per month.
Digital Project Manager
Neomobile
04.2009 - 04.2014
- In charge of developing and launching new global digital projects for mobile gaming and music apps: digital advertising development, affiliate/tracking systems, adserver platform, programmatic, tech integrations, people training
- Digital Advertising Development: Providing strategic advice and management for digital media projects
- Performance Campaigns, Creatives & Analytics: Directing campaigns for high performance, overseeing digital content, and analyzing data for improvements
- For SundayMusic (formerly Soundtracker), pivotal in driving company growth from inception to 70,000 downloads
- Managed creative assets, media strategies, planning, and spent €50,000 on Social Media, primarily on Facebook and Twitter.
Web Marketing Specialist
Admiral Insurance Company
01.2008 - 04.2009
- Led strategic planning and execution of online campaigns, overseeing SEM, display, affiliate programs, and email marketing initiatives
- Proficient in Web Analytics, I employed tools like Google Analytics, WebTrends, and Conversion Lab to analyze website metrics thoroughly
- Effectively collaborated with media agency on numerous creative projects, ensuring alignment with overarching marketing strategy.
Web Marketing Specialist
Dada.net
Florence
2006.08 - 2007.12
- Developed web arbitrage brokerage campaigns to generate traffic through SEM (Google and Yahoo).
Monetizing traffic via behavioral content landing pages featuring Affiliate ADS, as well as Yahoo
Network feeds (resembling AdSense). - Managed content strategy for DADA's whitelabel websites specializing in gaming. Overseeing lead
generation campaigns through SEM and display traffic channels such as Yahoo Italy, MSN Messenger,
and RightMedia.
Education
Specialized Master's Degree in Web & New Media Marketing -
ATENEO IMPRESA
Rome (Italy)07.2006
Master's Degree in International Communication -
UNIVERSITA' PER STRANIERI
Perugia (Italy)12.2005
Languages
Italian
Native language
English
Proficient
C2
Spanish
Intermediate
B1
Hobbies and Interests
Family
Music
HIFI and Hi-End
CDs and Vinyl
New Media and technology
Food and cooking
Travelling and exploring
Urban walking
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