Alexander Mørch Pedersen
CPO/Digital Leader
Copenhagen
Summary
Seasoned C-level Product Leader with a strong background in driving product strategy, data analytics, and digital transformation within tech and entertainment industries. Proven expertise in building and scaling product development teams, managing cross-functional departments, and delivering innovative solutions across B2C and B2B enterprise products. Extensive experience in aligning technology and business strategy to drive growth and profitability. Adept at leading digital transformations and guiding products from concept to launch utilizing the Product Operating Model, Agile and Scrum. Aiming to leverage my tech leadership skills in a non-tech CTO or CPO role to build data-driven, customer-focused products. Offering solid foundation in strategic planning and product development with strong eagerness to learn and thrive in dynamic environment. Brings ability to quickly grasp complex concepts and translate them into actionable strategies, enhancing product offerings and market positioning. Ready to use and develop analytical skills and market research expertise in C-level role.
Overview
16
16
years of professional experience
3
3
years of post-secondary education
Work History
Chief Product and Data Officer
Above Sports
Copenhagen, Capital Region
08.2022 - Current
- Implemented The Product Operating Model (as defined by Silicon Valley Product Group), focusing on delivering products that are valuable (customer impact), usable (intuitive design), feasible (technically sound), and viable (business value).
- Restructured the engineering and product teams into three agile, cross-functional squads, adopting the 5D product lifecycle (Discover, Define, Design, Develop, Deploy). This framework enabled daily releases while maintaining flexibility to adapt the three-month roadmap based on continuous learnings.
- Built and scaled a global team of 20 engineers, designers, PMs and data specialists, transitioning from a local setup to a nearshore model. This resulted in an 80% increase in team efficiency and faster delivery cycles.
- Led the launch of AI-driven sponsorship features, increasing customer adoption by 125% and positioning Above Sports as a leader in innovative sponsorship solutions.
- Managed vendor relationships to ensure seamless integration of third-party technologies into the product ecosystem.
- Delivered high-quality products through rigorous testing procedures and quality assurance practices.
- Conducted market research to identify emerging trends and inform product strategy decisions.
- Mentored and coached junior team members, contributing to their professional growth and skill development.
- Conducted regular reviews of team performance metrics to identify areas for improvement and drive continuous optimization of product development efforts.
- Drove digital transformation initiatives across the organization, modernizing technology infrastructure while enhancing operational efficiency.
- Evaluated competitive landscape to identify opportunities for differentiation and strategic positioning of products.
- Managed budgets effectively while simultaneously investing in new technologies to maintain a competitive edge within the industry.
- Facilitated effective communication among cross-functional teams, ensuring alignment on project objectives and timely delivery of milestones.
- Championed user-centered design principles, prioritizing customer needs in product development efforts.
- Designed enterprise-level technological blueprints and system architectures.
- Maintained high-level knowledge of current and emerging technology development and applications.
Commercial Director
Mindshare Danmark
København
10.2021 - 08.2022
- Drove data-driven partnerships and strategic marketing initiatives for sports and entertainment clients, enhancing client acquisition and retention rates.
- Defined and implemented a tech and data strategy that optimized campaign performance and accelerated digital transformation for key clients.
- Collaborated with analytics teams to integrate actionable insights into client strategies, delivering measurable improvements in customer ROI.
- Conducted research to develop detailed business plans for commercial opportunities and expansion.
- Successfully delivered blueprint transformations to Sports and NGO clients like AGF and PlanBørnefonden.
Head of Strategic Products (Project Hire)
Linkfire
København
05.2021 - 09.2021
- Drove the strategic roadmap for new product development, leveraging data insights to identify growth opportunities and increase product adoption by 20%.
- Successfully led negotiations for a competitor acquisition, facilitating smooth integration and product alignment across teams.
Interim CEO / Chief Marketing Officer
North Esports
København
11.2019 - 03.2021
- As Interim CEO, led a successful organizational restructuring, streamlining operations to boost efficiency and improve team performance. Delivered a strategic fundraising roadmap to secure financial stability.
- As CMO, developed and executed a comprehensive brand strategy, increasing brand engagement by 90% and positioning North Esports as a top competitor in the esports landscape.
- Managed cross-functional teams to align marketing, design, and development efforts, ensuring strategic growth and measurable impact.
Owner/Manager
20 Something Management
Copenhagen, Capital Region
05.2009 - 07.2019
- Managed Danish recording artist Panamah, leading to successful national campaigns with many #1 charting singles and awards.
- Managed Danish recording artist DJ Martin Jensen, leading to successful international campaigns with more than 1 billion streams and countless shows globally + TOP 500 artists on Spotify globally.
- Managed day-to-day business operations.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
Strategy & A&R Director / General Manager (International Products)
discowax
Copenhagen
12.2013 - 06.2019
- Directed product and marketing strategies for the development of international products, achieving a significant increase in market penetration globally
- Implemented data-driven decision-making processes to enhance campaign effectiveness and product visibility
- Increased revenue from international products with 200%.
- Leveraged strong relationships within the industry to secure optimal distribution deals for artist releases.
- Developed artists'' careers by creating strategic marketing plans and coordinating promotional efforts.
- Increased artist roster by scouting and signing new talent in various genres.
- Spearheaded international expansion efforts by identifying unsigned talent abroad, increasing global presence of the label''s roster.
- Implemented innovative audience engagement strategies across digital platforms, driving higher levels of fan interaction and loyalty.
- Monitored market trends to identify potential opportunities for artist development and partnerships.
- Oversaw budget management for recording projects, ensuring resources were allocated efficiently without compromising quality or deadline adherence.
- Stayed abreast of industry trends via trade publications, events and social media to keep artists at forefront of ever-changing landscape.
- Oversaw licensing of tracks to other labels.
- Leveraged networks to identify and generate opportunities to increase exposure and revenue for clients.
Marketing Product Manager (Denmark) / Digital Specialist
Universal Music Group
Copenhagen, Capital Region
06.2013 - 11.2013
- Managed digital and traditional marketing strategies, focusing on analytics to measure campaign success.
International Marketing Product Manager (Denmark)
Universal Music Group
Copenhagen, Capital Region
04.2011 - 06.2013
- Led strategic planning and execution for international campaigns, with a strong emphasis on digital transformation
Education
Bachelor of Science - Music Management with Marketing
Middlesex University
London 01.2009 - 01.2011
Bachelor of Science - Music and Media Management
London Metropolitan University
London 01.2008 - 01.2009
Skills
Product Strategy & Development (B2C & B2B Enterprise)
Data & Analytics Leadership
Team Development and Career Development
Cross-functional Team Management
Technology & Digital Transformation
AI product management & Data-driven Decision Making
Product Operating Model, Agile & Lean Methodologies
Digital Product Innovation
Strategic Partnerships & Stakeholder Management
Business Strategy & Revenue Growth
Change Management
Product Management Tools: Asana, JIRA, Trello
Data Analytics & Visualization: Google Analytics, Power BI, Tableau
Design & Prototyping: Miro, Figma
CRM & Marketing Automation: HubSpot
Timeline
Chief Product and Data Officer
Above Sports
08.2022 - Current
Commercial Director
Mindshare Danmark
10.2021 - 08.2022
Head of Strategic Products (Project Hire)
Linkfire
05.2021 - 09.2021
Interim CEO / Chief Marketing Officer
North Esports
11.2019 - 03.2021
Strategy & A&R Director / General Manager (International Products)
discowax
12.2013 - 06.2019
Marketing Product Manager (Denmark) / Digital Specialist
Universal Music Group
06.2013 - 11.2013
International Marketing Product Manager (Denmark)
Universal Music Group
04.2011 - 06.2013
Owner/Manager
20 Something Management
05.2009 - 07.2019
Bachelor of Science - Music Management with Marketing
Middlesex University
01.2009 - 01.2011
Bachelor of Science - Music and Media Management
London Metropolitan University
01.2008 - 01.2009
References
- Thomas Broe-Andersen, Managing Partner, FSN Capital
- Janus Barnewitz, MD, Disco:wax/ Sony Music
- Giacomo Parato, Head of. Product, LinkFire
Training
- Courses in Agile Methodologies
- Data Analytics
- Product Management