Alexander Steffensen

Product Development and Strategy:

• Designed and implemented modular, component-based solutions for B2B health and fitness coaches, improving scalability and user experience.
• Developed "Assist Mode"—an interactive product guidance system that reduced user confusion and support tickets by helping users understand core functionality and limitations.
• Established systematic design principles within the Web Team, creating standardized processes for product development.

Cross-functional collaboration:

• Collaborated with product stakeholders in an agile environment to prioritize UX improvements based on user behavior analysis.
• Implemented a comprehensive design system for rebranded onboarding processes, ensuring consistency across product touchpoints.
• Created custom solutions for business clients, translating complex requirements into practical digital products.

User Research and Product Improvement:

• Collected and analyzed user feedback from B2B clients to identify product improvement opportunities and feature gaps.
• Collaborated with product team stakeholders to prioritize development initiatives based on user behavior patterns, and business impact.
• Contributed to product roadmap decisions through data-driven insights and user advocacy.

Technical Support and Product Development:

• Provided technical assistance for complex web solutions, including DNS, domains, hosting, and pricing structures.
• Contributed to product development initiatives as a UX subject matter expert, focusing on web and domain management interfaces.
• Identified recurring user pain points, and collaborated with development teams to implement interface improvements.