Combining a life long passion and over 15 years in the industry with an in-depth understanding of sports betting and an expansive knowledge of global sport, I blend creativity and analysis to produce original, imaginative narratives that engage audiences.
Editorial lead for all data related content across a broad range of popular sports, leagues and Better Collective brands, including creation and development of the widely published BETSiE predictive model.
New projects consultant, content concept development, development of instructional and safer gambling content, lead on data driven content for media release and publication.
Lead editor and content strategist for bettingexpert News.
Editor and content developer for bettingexpert UK.