Archana Pani
Copenhagen
Summary
Results-driven Market Research and Power BI Analyst with 6 years of experience leveraging traditional research methods and advanced BI tools to provide actionable insights. Demonstrated capability in designing interactive dashboards, developing predictive models, and monitoring KPIs aligned with strategic business objectives. Proficient in qualitative and quantitative analysis of market trends, competitor performance, and customer preferences. Aiming to apply analytical expertise in a dynamic business intelligence or consulting environment to drive organizational success.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Power BI Analyst
Alten
Bangalore
01.2024 - 09.2024
- Created interactive visual reports using Power BI to monitor sales metrics in various sectors, including travel, tourism and construction.
- Enhanced efficiency by implementing data processes with Power Query Editor.
- Leveraged DAX and measure techniques to interpret and analyze raw data.
- Managed interdepartmental collaboration ensuring precise data handling.
Administrative Assistant
Silver Lining IT
Bergen
02.2023 - 10.2023
- Assisted the MD in daily operational tasks including handling associate timesheets and billing efforts.
- Reviewed and assessed applicants' resumes to verify suitability for desired roles
Associate Analyst
Globaldata Research Center India Pvt Ltd
Hyderabad
08.2017 - 03.2022
- Prepared financial and strategic SWOT reports using Power BI for both public and private companies in diverse industries.
- Partnered with marketing team to conceptualize and execute effective campaigns promoting new products and services.
- Conducted analysis of company overview, business and geographic segment performance, taxonomy, mergers and acquisitions, competitive landscaping, value chain analysis, and executive identification and mapping.
- Validated data for company and industry analysis through comprehensive research of authenticated sources including the company website, SEC registry, SEDAR filings, stock exchange records from multiple countries, Global Data survey results or findings from news reports.
- Generated benchmarking reports and performed PESTEL analysis as well as Porter's Five Forces model for a range of industries.
- Produced customized business insights, reports, and assets on demand using Tableau.
Education
Post Graduate in Diploma Management (PGDM) - Finance and Marketing
Institute of Public Enterprise (IPE)
Hyderabad04.2016
Bachelor in Commerce (B.Com) - Accounts
Ispat College
Rourkela, Odisha01.2014
Skills
- Data Visualization Techniques
- Market Analysis
- Sales Expertise
- Data Analysis Skills
- Effective Time Management
- Strategic Decision Making
- Quantitative Data Evaluation
- Trends Analysis
- Dashboard creation
- Expertise in BI Software
- Data cleansing
- Proficient in Tableau Dashboards
Certification
- Tableau Desktop Specialist certified
Timeline
Power BI Analyst
Alten
01.2024 - 09.2024
Administrative Assistant
Silver Lining IT
02.2023 - 10.2023
Associate Analyst
Globaldata Research Center India Pvt Ltd
08.2017 - 03.2022
Post Graduate in Diploma Management (PGDM) - Finance and Marketing
Institute of Public Enterprise (IPE)
Bachelor in Commerce (B.Com) - Accounts
Ispat College
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