Astha Sabharwal
Sales And Marketing Specialist
Copenhagen
Summary
Industrious SAASMarketing Specialist offering 6+ years of marketing and Sales Operations experience along with a decisive and hardworking approach.
Detail-oriented and creative professional familiar with CRM and Automation Tools and various data collection methods. Certified in Business Management in Marketing paired with strong ethics and outstanding communication abilities.
Experienced user of MS Office Suite and being a super user of Excel. Additionally, I am knowledgeable in Data Management and Research methodologies with proficiency in English Language.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
Work History
Market Researcher
Keepit
08.2023 - Current
- Analyzing market data and competitor trends to refine personas and segments as well as identify new growth opportunities.
- Generating leads through secondary market research
- Identifying, qualifying right ICP (CTOs, CISOs and Engineering/IT Leaders)
- Working closely with SDRs for building pipeline.
- Developing and executing lead generation strategies.
- Enriching the leads and other marketing data
- Account and contact profiling/Accuracy check using Zoominfo and Cognism.
- Working with Marketing Operations team for campaign management and enriching and validating customer and prospect data
- Extensively involved in data cleaning and and data management.
- Enhancing and Enriching marketing database accuracy and conversion to improve business efficiency.
- Working with cross-functional teams to resolve data discrepancies and system specific issues.
- Managing a small team and responsible for project completion
- Extensively involved in lead routing flow through Hubspot and Lean Data and providing post event analysis
- Working closely with Sales Leaders for creating Reports and dashboards in Salesforce
Senior Market Research Analyst
Cvent India Pvt Ltd
07.2021 - 02.2023
- Conducted end-to-end market research processes through secondary research tools such as Zoom Info, Owler, Market watch
- Customized, enhanced and supported applications of Salesforce CRM
- Designed, documented, and deployed high-quality solutions on business platforms
- Compiling and maintaining large data files on Salesforce
- Managed over 30 leads of competitors per day
- Handle administrative functions including reports and dashboards, work-flows and other routine tasks on Salesforce
- Conducting detailed contact researching and quality check
- Utilized different tools to analyze marketing and competitor trends
- Gathered data on competitors to analyze prices, sales and methods of marketing and distribution
- Coordinates information to create weekly competitive dashboard for senior leadership to review status of competitive initiatives and activities
- Coordinating with sales and cross functional teams to ensure follow ups on leads generated
- Uploading and updating existing leads on Salesforce
- Trained and supported new team members, maintaining culture of collaboration.
- Created and managed database of information gathered from research.
- Gathered data on competitors to analyze prices, sales and methods of marketing and distribution
- Identified and resolved complex issues by applying advanced analytical and troubleshooting strategies
- Troubleshot incidents reported by end-users to schedule system changes and identify permanent solutions
- Communicated and explained business requirements to team members to understand and implement functional demands
Administered, supported and monitored databases by proactively resolving database issues
Market Research Associate
Cvent India Pvt Ltd
11.2018 - 07.2021
- Maintaining and updating process documents in repository
- Work for various projects cycles from data addition, enhancement and audit of CSN.
- Working on CRM tool (Salesforce) and carrying out assigned task i.e. reporting, follow-up on uploaded leads, maintaining status and giving project updates to team heads.
- Executing Venue Code Mapping using Cvent Supplier Network (CSN).
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion
- Collected vendor data using various research methods to broaden results and optimize marketing strategies
- Implemented updated research procedures to rectify issues in data collection and analysis
Market Research Intern
The Commercial Office of Peru in India
05.2017 - 07.2017
- Utilized diverse research techniques online.
- Completed research, compiled data and assisted in timely reporting.
- Conducted market research for Peruvian products in India.
- Conducted detailed research about leather industry in India.
- Completed Project on detailed product profiles for Tara Powder and Wet Blue.
- Submitted report to Ministry of Foreign Trade and Tourism, Peru.
Asst. Manager Sales & Marketing
iACT Global Education Pvt
07.2014 - 09.2015
- Developed sales strategy based on research of consumer buying trends and market conditions
- Accountable for sales of certification courses to working professionals
- Responsible for revenue generation and meeting targets
- Responsible for new client’s acquisition & renew old business
- Responsible for hosting and conducting seminars, webinars and teleconferences
- Assisting senior management in developing and implementing policies and strategizes
Education
MBA - Marketing Management And Research
SBPPSE, Ambedkar University Delhi
Delhi 07.2016 - 03.2018
Bachelor of Science - Mathematics
University of Delhi
Delhi 07.2011 - 05.2014
Skills
Salesforce
Hubspot
Data Interpretation and Management
Competitor Market Analysis and Intelligence
Asana
Lean Data
Lead Generation
Market Analysis
Campaign development and management
LeanData
Sales Reporting
MS Office
Qualitative Research
Accomplishments
Awarded as Marketing Team Player of The year in 2021 by Cvent India Pvt Ltd.
Academic Achievements
- Secured 1st division in Graduation, University of Delhi
- Scored 100% marks in Analysis External Examination, Graduation 5th semester
- Scored 93% marks in English Subject in CBSE AISSCE
Timeline
Market Researcher
Keepit
08.2023 - Current
Senior Market Research Analyst
Cvent India Pvt Ltd
07.2021 - 02.2023
Market Research Associate
Cvent India Pvt Ltd
11.2018 - 07.2021
Market Research Intern
The Commercial Office of Peru in India
05.2017 - 07.2017
MBA - Marketing Management And Research
SBPPSE, Ambedkar University Delhi
07.2016 - 03.2018
Asst. Manager Sales & Marketing
iACT Global Education Pvt
07.2014 - 09.2015
Bachelor of Science - Mathematics
University of Delhi
07.2011 - 05.2014
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