Astrid Sommar Baillot
Regional Brand Manager
Summary
Results-oriented Brand Manager with extensive global and regional experience in the animal health industry. Proven track record in leading marketing initiatives, driving cross-functional alignment and delivering measurable business growth across diverse markets
Overview
6
6
years of professional experience
Work History
Nordic Brand Manager
Boehringer Ingelheim
01.2025 - Current
- Managing the Nordic parasiticide and vaccine portfolio, responsible for brand strategy, launch readiness, budget, forecast and overall commercial performance across five markets (Denmark, Sweden, Norway, Finland, and Iceland)
- Developed and executed annual marketing plans for the Nordics, identifying growth opportunities and leading implementation in close collaboration with commercial team
- Successfully launched a new parasiticide and a vaccine product by coordinating cross-functional stakeholders and ensuring full compliance. Achieved faster-than-expected adoption and secured competitive gains in key segments
- Led quarterly cross-market workshops and best practice trainings for companion animals commercial teams to strengthen collaboration and accelerate implementation of marketing initiatives.
- Improved operational efficiency by implementing frameworks and KPI dashboards to improve local alignment with global objectives
Global Brand Manager
Boehringer Ingelheim
11.2022 - 12.2024
- Managed global brand strategies and marketing excellence initiatives for the pet parasiticide portfolio, providing guidance and tools to support 16 commercial operating units across 4 regions
- Developed and delivered global customer segmentation training for global operational units, engaging +600 colleagues to deploy a new target segment and strengthen execution capabilities
- Co-led 4 global marketing campaigns, from agency briefing to asset production (including TVCs), driving brand awareness and penetration
- Built operational tools and frameworks for markets, including campaign playbooks and global assets, improving efficiency and consistency globally
- Executed qualitative, quantitative, and cognitive market research to generate actionable insights into consumer needs
Corporate Communications Coordinator
Boehringer Ingelheim
09.2020 - 10.2022
- Supported corporate reputation and brand image for the Animal Health Commercial Business in France
- Led communication plans and events including 3 business seminars, 20+ regional and national veterinary congresses and 2 product launches, significantly enhancing visibility across all Business Units
- Designed and implemented comprehensive communication strategies for all Business Units, fostering close collaboration with marketing teams and ensuring alignment of messaging across campaigns and events
- Strengthened internal and external engagement through consistent, targeted communications, contributing to improved brand recognition and corporate image
Project Manager
Sagarmatha Agency
01.2020 - 07.2020
- Supported the senior project team in planning, coordinating, and executing creative events at local, national, and international levels including conventions, leadership meetings, product launches and event ceremonies
- Managed multiple projects simultaneously ensuring deadlines were met and quality standards maintained across all events
- Served as the main liaison between clients and creative/production teams, translating client needs into actionable plans and deliverables
- Planned and executed event logistics, including venue selection, scheduling, supplier coordination, and on-site management
- Oversaw budget management for multiple events
Education
Master of Science - Brand Strategy & Strategic Planning
INSEEC Business School
Lyon, France 04.2001 -
Bachelor of Arts - International Relations
Malmo University
Malmo, Sweden 04.2001 -
Languages
French: Native
Swedish: Native
English: Full Professional Proficiency
Chinese (Mandarin): Limited Proficiency
Volunteer Work
ATLANTA HUMANE SOCIETY
- Shelter Medecine Assistant
- Foster care
Hong Kong Intercultural Education
- Cultural Ambassador (French and Swedish)
Timeline
Nordic Brand Manager
Boehringer Ingelheim
01.2025 - Current
Global Brand Manager
Boehringer Ingelheim
11.2022 - 12.2024
Corporate Communications Coordinator
Boehringer Ingelheim
09.2020 - 10.2022
Project Manager
Sagarmatha Agency
01.2020 - 07.2020
Master of Science - Brand Strategy & Strategic Planning
INSEEC Business School
04.2001 -
Bachelor of Arts - International Relations
Malmo University
04.2001 -
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