Caroline Wiencken

Joined Ageras Marketplace as a Product Manager. During my time, i

• Created and executed on the product strategy, that helped us reduce partner churn by 70 %
• Together with developers and designer, discovered opportunities to increase engagement and revenue
• Developed and executed on our product OKRS, usually exceeding objectives
• Build an executed on an outcome based roadmap in order to achieve our goals and metrics
• Monitored market trends and competitor performance to update promotional strategies.
• Coordinated design meetings and decisions with internal departments and teams.
• Established criteria for each milestone within product roadmap as means to measure developmental progress.
• Boosted customer base penetration using creative promotional approaches.

I was responsible for the release of Toldsstyrelsens new border control system, which is part of the most complex IT transformation program in Denmark

• My main responsibilities were:
• Defining and prioritizing the product backlog items, sharing a clear understanding of the intent, context and outcome we are trying to achieve
• Leading and facilitiating the creation of integrations to two other system
• Optimizing ways of working in order to create an efficient refinement and delivery proces, thus increasing value realization
• Acting as a trusted advisor for my customer, helping them optimize their business processes and at the same time learning them how to utilize their new system.

• Pronestor is an international market leading distributor of workplace management software
• My core activities and achivements were:
• Defining product goals to ensure alignment with company strategy and commitments
• Changed the product roadmap format and process from feature focused to outcome based, resulting in higher user-centricity, more flexibility with respect to development decisions and less breaking of commitments
• Owning the product backlog, prioritizing the right tasks to work on and creates/refines user stories in close collaboration with development
• Implemented new release and version strategy necessary for meeting customer expectations in two otherwise contradictory product development strategies: Cloud and on-premise
• Together with CTO, led the transformation of the development methodology (from Kanban to Scrum), which resulted in higher transparency of and commitment to company critical product initiatives.

• Inmsystems inmsystems is a national distributor of IT hardware and software for facility management
• Besides guiding the partly remote engineering team, my main activities included:
• Led the process from concept to launch of new product development (that resulted in an 40 % increase of top line growth)
• Created extensive market research including customer- and product profitability analysis that enabled the organization to radically improve the overall costs effectiveness
• Engaged in pre-sales activities on a regular basis e.g participating in customer meetings, training sales force and providing sales collateral in advance
• Took initiative to and ownership of analyzing our win/loss patterns and devised product recommendations that helped supersede rival products (in a highly competitive market)
• Acted as 3rd level support on bugs, issues and customer requests to quickly clarify, estimate, plan and communicate back.

• I was responsible for the delivery of an all-in-one Compliance Management
• Platform
• Entering the startup company as one of the first employees beside the founders, I initiated and implemented the processes that led to our product- market fit:
• Identified the product requirements necessary to provide the most value and utility to our target market
• Introduced and implemented methods to track and improve customer success
• Onboarded new customers
• Owned all marketing initiatives: Launched new website, created, tracked and optimized digital campaigns, prepared product content, articles and videos
• Co-owned all presales initiatives: Demos and seminars for customers and leads, communicated the value proposition to outbound sales team
• Tracked and optimized sales methods.