Catherine Dorfman Igel
Charlottenlund
Summary
Experienced Human and Animal Health Professional with a passion for leading and guiding teams and businesses to achieve their full potential. Proven records of commercial and strategic achievements. Embrace new ways of working and provide purpose to teams for personal development and coaching. Prioritize diversity and inclusion, gaining intercultural experience. Insights on navigating innovative and generic portfolios. Curiosity drives me, deeply passionate about innovation and shaping the future. Strong background in leading cross-functional teams, honed skills in seamless project execution. Utilize strategic planning and resource management to enhance operational performance. Track record showcases ability to foster a collaborative environment while effectively managing complex projects.
Overview
18
18
years of professional experience
Work History
Exec. Director, Nordic Cluster Lead
MSD Animal Health
12.2020 - Current
- Led P&L for $160M and a team of 120 employees across four Nordic markets, achieving sustainable double-digit growth and solidifying market leadership
- Shaped corporate strategy by integrating market insights and competitive analysis into actionable recommendations for senior leadership
- Contributed to the EPEC (Enterprise Priorities Execution Committee), influencing the global Animal Health corporate strategy, and driving enterprise-wide decision-making
- Lead integration of the recently acquired technology company (Technology Solutions) in the Nordics: developed and implemented commercial strategy to bring a 360 degrees solution to the customer, by using a unique combination of the monitoring data and preventative health plans, to achieve reliable, profitable, and sustainable business and production for the consumers
- Diversity, Equity and Inclusion Advocate- active participant in combined Human and Animal Health DE&I committees, promoting DE&I within EURAM region
Director, General Manager
MSD Animal Health
05.2018 - 12.2020
- Delivered target sales of 12M USD in 2020, with 80% growth from 2018, through portfolio and pricing optimization, focused strategy, and opportunities identification, establishing MSD as the leading company in Israeli Animal Health market
- Established professional, efficient & highly resilient local team through continuous support and coaching
- Established great relationship with the distributors in the market, leading to fruitful collaboration and growth in sales
- Expanded the Animal Health business to Palestinian Authority- initiated and created a valued business case, identified a trustful distributor, and initiated the business
- Participating in the IMPACT program as a mentor
Sr. Regional Marketing Manager, CNS Franchise
Teva
07.2014 - 05.2018
- Directed the CNS franchise strategy for growth markets, identifying opportunities for expansion and partnerships across the region, at all stages of the products life cycle
- Development of both innovative and generic portfolio regional strategy, business cases development for potential business expansion, brand plans and forecasts
- Leading a regional cross-functional launch teams, ensuring optimal resource allocation for optimal launches
- Conducted competitive analysis to inform strategic decision-making and product development
- Member in global forums - Regularly engaged with senior leadership to report on franchise performance and growth initiatives, active participation in projects development & prioritization and strategic decision making
Product and Team Lead for Rheumatoid Arthritis
BMS Israel
02.2014 - 07.2014
- Maternity Leave substitution
Products Manager - Psychiatry portfolio
Lundbeck Israel
01.2010 - 01.2014
- Managed the psychiatric portfolio for Lundbeck in the Israeli market, focusing on product lifecycle management and market access strategies
- Collaborated with local teams to ensure alignment with global objectives and regulatory guidelines
- Analyzed market trends to maximize product positioning and promotional strategies
- Engaged with healthcare professionals to understand market needs and enhance product adoption
- Delivered presentations to stakeholders, articulating the value of CNS therapies
Medical Representative Psychiatry and AD
Lundbeck Israel
01.2007 - 01.2010
Education
Executive MBA - ESG Concentration
Copenhagen Business School
Copenhagen, Denmark06-2024
Building Financial Acumen
Duke Corporate Education
02.2020
Bachelor of Science - Life Science
Tel-Aviv University
Tel Aviv06-2006
Skills
- Strategic analysis and decision-making
- Cross-functional leadership and collaboration
- Corporate strategy development
- Personal communication and stakeholder engagement
- Coaching & mentoring
- Strategic planning
- Business development
- Decision-making
- Creativity and innovation
- Organizational development
- Change management
Accomplishments
- Drove sustainable double-digit growth and maintained market leadership in the Nordic region.
- Contributed to the strategic direction of the corporate as a member of the Enterprise Priorities Execution Committee.
- Participated as a mentor in the IMPACT program at MSD.
- Promoted and Advocated for DE&I within Nordic and EURAM regions
Languages
Hebrew
Native or Bilingual
Russian
Native or Bilingual
English
Full Professional
Birth Year
1980
Personal Information
Marital Status: Married + 2
Hobbies and Interests
- Drawing
- Traveling
- Reading and learning
Military Service
1999-2000, Self-Defense Instructor, Education Corp
Timeline
Exec. Director, Nordic Cluster Lead
MSD Animal Health
12.2020 - Current
Director, General Manager
MSD Animal Health
05.2018 - 12.2020
Sr. Regional Marketing Manager, CNS Franchise
Teva
07.2014 - 05.2018
Product and Team Lead for Rheumatoid Arthritis
BMS Israel
02.2014 - 07.2014
Products Manager - Psychiatry portfolio
Lundbeck Israel
01.2010 - 01.2014
Medical Representative Psychiatry and AD
Lundbeck Israel
01.2007 - 01.2010
Building Financial Acumen
Duke Corporate Education
Executive MBA - ESG Concentration
Copenhagen Business School
Bachelor of Science - Life Science
Tel-Aviv University
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