Christian Berg
Rungsted Kyst
Summary
As a person I am very dynamic, focused, and self-motivated, and I am very organized. I have a wide experience in market penetration and public affairs in all the Scandinavian and Baltic countries. I have a proven expertise and experience in sales, distribution, and operations within the aviation business, with a focus on monitoring sales, on people leadership, and on business performance in my different positions within SAS, the LFV Group, and Air Greenland. I thus have a very proven track record in the airport and airline industry in general. The different positions have provided me with an extensive and specialized knowledge of the aviation industry. I am a strong relationship-builder with excellent negotiation skills; I am used to working to deadlines and deliver consistent high-quality results. Within my recent positions, I have worked both domestically and internationally. My career has given me a keen sense of intercultural understanding and provided me with highly developed communication skills.
Overview
29
29
years of professional experience
Work History
Chief Executive Officer
Sonderborg Airport
Sønderborg, 83
01.2016 - 01.2024
- Responsible for management of the organization consisting of 38 employees
- Responsible for preparation of strategies as well as implementation and execution of business development, route development, product development and process optimization
- Member of the Council for National Aviation
- Chairman of the board Regional Danish airports
- Former member of the advisory board in Naviair
- Former Board member/deputy chairman Kalaallit Airports Greenland
Chief Executive Officer
Hans Christian Andersen Airport / UAS Denmark
01.2013 - 01.2016
- Responsibility for managing an organization employing 40 people
- Organizational development and adjustment to future level of activity
- Reporting to Management Board and Supervisory Board
- Responsibility for strategy preparations and implementations, including Business Development, Product Development, and Process Optimization
- Responsibility for cooperation with authorities, including the Danish Ministry of Transport and Building and the Danish Ministry of Defense
- Seat in the Danish Aviation Council
- Special security clearance by The Danish Security and Intelligence Service for handling security matters at national level.
Head of Sales
Air Greenland & Board member, NATA (North Atlantic Tourism Association)
Nuuk, Greenland
01.2011 - 01.2013
- Responsibility for Sales organization comprising 18 people located in different continents
- P&L responsibility for a revenue of 800 million DKK
- Reporting to CCO and the Board of Directors
- Preparation and carrying out of commercial strategies, including implementation of new sales channels, GDS, and GSA network at international level
- Process Optimization
- Airline Partners
- Corporate Sales
- Global Sales
- Industrial Agreements
- GSA Solutions
- Key Account Management
- Sales Management
- Business & Product Development
- Charter
- ACMI Solutions.
Global Key Account Manager
Gate Gourmet
01.2010 - 01.2011
- Responsible for SAS account worldwide at all locations contracted to Gate Gourmet
- Managing SAS long-term agreement in Scandinavia according to agreed terms
- Overseeing and facilitating Overall Onboard Retail Activities
- Dealing with Four Business Entities of SAS as well as Central Procurement
- Liaising with Central Corporate Marketing and Commercial of Gate Gourmet
- Optimizing Account Overall Profitability
- Maximizing revenues and new business opportunities with SAS and affiliates
- Promoting and coordinating Gategroup member activities within SAS.
Director Airline Affairs
LFV Group
01.2005 - 01.2010
- Responsible for implementation of commercial strategies in several airports in Sweden
- Key Account Management
- Monitoring of activities with focus on products and airline expectations
- Member of 4 airport Management Boards
- Board member of Invest Sweden with focus on South Sweden
- Development of business and relationship model between airlines, destinations choices, and between tour operators and partner airlines in order to facilitate partnerships
- Launched sales and marketing activities based on market research
- Based in Stockholm.
Business Manager
Transcom
01.2003 - 01.2005
- Responsible for SAS and LCC carrier Sterling Service Center
- 7 team leaders and 150 service agents
- Production planning and management
- Development of new methods and processes according to Lean and Six Sigma tools
- Financial forecast
- Client responsibility
- Coaching and leadership of 7 team leaders
- Voted best customer support in Denmark 2004.
Manager Sales
SAS International Services
01.2001 - 01.2003
- Responsible for the Scandinavian market
- Monitoring of competitor activities
- Price strategies with Hub perspective
- Contract negotiations with travel management companies, large tour operators
- Conducting market reports
- Key account responsibility.
Senior Supervisor/Deputy Manager
SAS Ground Services
01.1997 - 01.2001
- Responsible for traffic planning and production in CPH Airport
- Ensuring operations according to service standards and policies
- Responsible for a team of 25 supervisors in the operation control center
- Recruitment of service agents and ramp staffing.
Project Leader
Scandinavian Airlines
01.1995 - 01.1997
- Implementation of a real time optimization system
- Monitoring provider and supplier
- Development of learning material and business cases, and training of 800 employees in new methods and processes.
Education
MBA - NBA
Insead
Paris01.2025
Graduate Diploma in Business Administration - Air Transport Management
Air Mobility Acadamy Ålborg Universitet
Aalborg, 8112.2024
M.D. - Bachelor
Copenhagen Business School
Copenhagen 12.1992
HF - Na
Avedøre Stats Gymnasium
Advedøre07.1990
Business trainee degree - EFG
Copenhagen Business School
Copenhagen 12.1987
Public school extended degree -
Højvangsskolen, Glostrup
Denmark 12.1986
Skills
- Coaching certificate
- Project Management
- SAS Leadership Academy
- TQM Total Quality Management
- Six Sigma training
- Highly Effective People
- Media training
- Business Manager Training program, Transcom Worldwide, Barcelona
- Management courses at airline consultants ASM, Manchester
- Hub strategies
- Route development
- Strategic selling
- Build up load factors
- Gain revenues
Personal Information
- Hobbies: I have always enjoyed traveling, exercising, reading, and fine cooking. Above all else, I cherish spending time with my family and friends.
- Marital Status: Married
Training
I have participated in Routes, slot conferences, and almost every agent conference in Scandinavia over the past 10 years.
Languages
Danish
Native language
Swedish
Advanced
C1
Norwegian
Advanced
C1
English
Proficient
C2
Spanish
Intermediate
B1
Timeline
Chief Executive Officer
Sonderborg Airport
01.2016 - 01.2024
Chief Executive Officer
Hans Christian Andersen Airport / UAS Denmark
01.2013 - 01.2016
Head of Sales
Air Greenland & Board member, NATA (North Atlantic Tourism Association)
01.2011 - 01.2013
Global Key Account Manager
Gate Gourmet
01.2010 - 01.2011
Director Airline Affairs
LFV Group
01.2005 - 01.2010
Business Manager
Transcom
01.2003 - 01.2005
Manager Sales
SAS International Services
01.2001 - 01.2003
Senior Supervisor/Deputy Manager
SAS Ground Services
01.1997 - 01.2001
Project Leader
Scandinavian Airlines
01.1995 - 01.1997
MBA - NBA
Insead
Graduate Diploma in Business Administration - Air Transport Management
Air Mobility Acadamy Ålborg Universitet
M.D. - Bachelor
Copenhagen Business School
HF - Na
Avedøre Stats Gymnasium
Business trainee degree - EFG
Copenhagen Business School
Public school extended degree -
Højvangsskolen, Glostrup
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