Christian Boström

• Achieve regional sales targets through effective territory management and relationship building with key clients.
• Increase sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
• Manage team of sales representatives, providing guidance, coaching and support.
• Streamlining sales processes by identifying inefficiencies, implementing new tools, and providing training to the team.
• Manage complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly.

Responsible for a new Business Strategy with 22 Business/Franchisee partners in 19 different markets. Successfully establishment of growth pillars with change management and strategic sales tools implementation as main drivers. YOY topline growth of 31% 21/22 & 11% in 22/23. Restructuring our Discount model, with an impact of 5.2M DKK on bottom-line. Implemented several sales tools for partners & the HQ B2B team, such as CRM, Monday.com Online Pricing tool and online sales training “academy” platform. Responsible for contract negotiations for large accounts, including separate addendums to supply agreements. Established exports / Direct sales in France/Benelux, the DACH region and the Nordics. Key success: Through strategical approach we managed to close Greystar (industry leader) as a key account, with a yearly turnover of 37M DKK. Responsible for B2B turnover of 235.M DKK in the FY 23/24

Headhuntet from Ingram Micro. Founded the B2B department and ended my journey at PanzerGlass with a team of 9 people, including a large customer portfolio delivering a yearly turnover of 64M DKK within 17 different markets. Responsible for Contracts and relationships through the internal and local KAM & strong relationships with resellers: Vestas, Novo Nordisk, McKinsey, Rabobank and a lot more. European responsible for Main distribution partners; Aurora Group, Ingram Micro, Despec, Tech Data and Establish brand recognition from scratch, within the B2B segment through resellers across EMEA

Headhuntet from Power - Responsible for the accessories of the Telecom assortment to Key accounts in Denmark. Front figure for implementation of concept within consignment stock at several major accounts with Telenor as the biggest customer. Attended meetings with the Retail & B2B KAM team, to ensure optimized revenue pr. SKU including guidance of product selection/assortment, from analysis and evaluation of data. Negotiated with Large accounts and participated in several Nordic exhibitions, to support the Nordic team (Sweden and Norway) Responsible for Yearly accessories turnover of 81M DKK

Headhunted from Elgiganten Co. Responsible for the transition of Expert to Power within the Telecom sector. Hosted Partner events / Training at HQ. Responsible for the entire accessories’ assortment to all franchisees and own operated stores. Negotiated national accessories contracts with Aurora and Ingram Micro, with low risk for the company. Full return on all stock, which was one of the major achievements in the history of the company. During my employment Expert became the first customer of PanzerGlass, with exceptional success. Turnover Telecom: 42M

Feb 2011 – Aug 2013 With the launch of a new Elgiganten store in Silkeborg, I was hired to establish and being responsible for the Telecom Department. Due to the high performance from the entire team, I was asked to lead the biggest store in Denmark, Gentofte, with the responsibility of 14 people (full time & part time employees). Weekly follow ups with team members, Coaching and using DISC profile management skills.