Summary
Overview
Work History
Education
Skills
Languages
Family - Nondependent
References
Additionalinformation
Timeline
Hi, I’m

Christiane Conradt-Eberlin

84
Christiane Conradt-Eberlin

Summary



Proactive and goal-oriented Admissions and Enrollment professional with excellent parent and student attraction-, communication and interaction skills. Known for reliability, solid workload management capacity and adaptability into the environment and culture. Committed to leveraging these qualities to support, and be a solid counterpart within the school leadership's success and contribute to organizational growth and sustainability.


Admission is about building a vibrant, welcoming community - each interaction shapes the first impression, while each admission organically grows the school.


Overview

20
years of professional experience

Work History

International School Ikast-Brande
Ikast-Brande, Denmark

Admissions & Marketing Manager
01.2021 - Current

Job overview

  • Spearheading accelerated new enrollment growth, student retention and customer journey
  • Focusing on awareness, interest, and selection of a Cambridge International Assessment school in the middle of Denmark - pivoting post-COVID enrollment numbers
  • Defining & and implementing awareness initiatives within the local and commercial community enhancing the brand
  • Liaising with key stakeholders to identify market opportunities
  • Establishing SoMe platforms and initiatives
  • Responsible for the family experience journey - from discovery to enquiry, admission enrollment and retention
  • Strategy counterpart for Board Chair and Head of School
  • Achievements; Demonstrated a 15% growth in student numbers for the 22/23 academic year
  • Demonstrated a 23% + growth in student numbers since 2020 (Projected at 25% for June 2025)
  • Secured an 83% return rate for the 22/23 academic year
  • Introduced network and cooperation with the local constituencies
  • Increased awareness through all SoMe platforms gaining an increase in followers and awareness
  • Launched a new website design with an admissions application portal
  • Creating opportunity for, applying and securing a 1mill grant from the Nordea Foundation for the establishment of a new playground and sustainable nature experience path

Copenhagen International School
Copenhagen, Denmark

Head of Admissions
01.2011 - 01.2020

Job overview

  • Professionalising an Admissions Office operating with an intensive customer focus and strategic data-supported leadership guidance
  • Enhancing enrollment management strategies with data gathering and analysis
  • Streamlining the internal review process, establishing and ensuring optimal procedures for file processing and test proctoring liaison with external and internal Counselors, Business Office, and Principals
  • Working closely with the Director and School Board on enrollment management and strategic issues
  • Working with data-driven strategic admissions analysis and feedback surveys
  • Solidifying mission values and overall offerings
  • Primary point of contact for families, relocation offices, and companies
  • Enhancing enrollment management strategies through data analysis
  • Collaboration with the Director and School Board on strategic enrollment issues
  • Managing Admissions Coordinator and optimizing office procedures
  • Facilitating data collection and preparing reports for Board Meetings
  • Liaising with relocation companies, local schools, and communities for promotional activities
  • Networking with international schools within ECIS
  • Member of school Management Team and Operational Group
  • Achievements; Ensuring the yearly growth target set by the Board - resulting in an 18% growth of the student body from 2013 - 2019
  • Took CIS through a data optimization process leading to high accuracy on predictions of retention and recruitment securing the Business Office's strategic budgeting and staffing guidelines
  • Leading the admissions process and the cooperation between the management of the school's three sections when accepting new students and preparing for their enrollment
  • Designing and building a paperless Admissions process with Veracross interface
  • Putting CIS on top of the list for the largest companies in the Copenhagen area, the largest Relocation companies and international families in transition



American School of Warsaw
Warsaw, Poland

Director of Admissions & Communications
01.2005 - 01.2011

Job overview

  • Managing and carrying out the journey from inquiry to enrollment
  • Projecting enrollment for the coming years with reference to Director and Board
  • Personal Assistant to the Management Team on administrative tasks school-wide
  • Recruiting new students and representing the school towards external key decision-makers
  • Heading the website re-launch design project team, editor of the bi-monthly Newsletter and setting standards for all publications and branding materials
  • Producing all media products advertising the school
  • Budget and personnel responsible
  • Achievements; Managed an 18% growth representing students of 52 different nationalities
  • The capacity of 950 students was reached in October 2011
  • > 400 visits /inquiries yearly to conduct and follow up on
  • > 200 students invited for testing/interview yearly
  • Optimization of procedures, forms and data handling





McKinsey & Company
Copenhagen, Denmark

Recruiting Coordinator
01.1997 - 01.1999

Job overview

  • Recruiting >20 new consultants yearly for consultant positions from CBS, DTU, Universities in Denmark, INSEAD and IMD through cultivation, screening, evaluation and interview
  • Arranging workshops, presentations and various kinds of events to identify and attract top tier 1% students

Municipality of Copenhagen
Copenhagen, Denmark

Human Resources Coordinator
01.1993 - 01.1997

Job overview

  • HR development for 206 employees
  • Initiated and developed the Human Resource Policy and the Educational Policy
  • Taking action on staff issues and staff development

Education

Copenhagen Business School / CBS

M.Sc. from Strategic Planning and Human Resources
01.1992

University Overview

Defending thesis on Psychological Testing tools.

Skills

  • Action Oriented
  • Collaborates with team
  • Drives decision quality
  • Instills trust
  • Project Management
  • Customer Acquisition
  • Customer Segmentation
  • Competitor Analysis
  • Forecasting
  • Marketing and Advertising
  • Marketing Strategy
  • Social Media Campaigns
  • MS Office Suite
  • Database Management

Languages

English
Proficient
C2
Danish
Proficient
C2
Swedish
Proficient
C2
German
Intermediate
B1
French
Elementary
A2
Polish
Elementary
A2

Family - Nondependent

Family - Nondependent
  • Carl-Philip Majgaard, B.Sc., Colby College, 2018, Boston, US
  • Cordelia-Patricia Majgaard, B.Sc. (Hons), Norwich University of the Arts, 2023, London, UK

References

References
  • Charles Barder, Head of School ASW, cpbarder@gmail.com
  • Mary Donnellan, IB Coordinator CIS, mary.donnellan@cis.dk
  • Leanne Dunlap, MS Principal ASW & CIS, ldunlap6@msn.com
  • Kevin Brown, Head of School, ISIB, kevininoman@icloud.com

Additionalinformation

Additionalinformation

MicrosoftOffice360, Admissions+, Blackbaud, Veracross, OpenApply, Finalsite, Engage, 

Danish Language tutor, Red Cross Language Cafe - Ikast

Timeline

Admissions & Marketing Manager
International School Ikast-Brande
01.2021 - Current
Head of Admissions
Copenhagen International School
01.2011 - 01.2020
Director of Admissions & Communications
American School of Warsaw
01.2005 - 01.2011
Recruiting Coordinator
McKinsey & Company
01.1997 - 01.1999
Human Resources Coordinator
Municipality of Copenhagen
01.1993 - 01.1997
Copenhagen Business School / CBS
M.Sc. from Strategic Planning and Human Resources
Christiane Conradt-Eberlin