Clarissa Ho
Summary
Dynamic content strategist with proven success at The LEGO Group, driving social media engagement and audience growth through innovative campaigns. Expert in digital advertising and community relations, I excel in performance assessment and stakeholder collaboration, consistently achieving high engagement rates and enhancing brand presence across platforms.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Content Platform Specialist
The LEGO Group
08.2023 - Current
- Build fan-focused digital experience with editorial and content planning for LEGO Builds Instagram, and TikTok, collaborating with creatives, content strategists, and fan media ensuring high engagement and channel growth
- Manage team of external consultants to scale global social media publishing needs, ensuring uniform social media touchpoints and creative excellence across multiple channels
- Collaborate with Global Marketing Performance to share performance insights and creative best practices to improve performance across channels
- Assist with content volume planning and yearly budget requirements needed to sustain and grow social media audience
Associate Content Platform Specialist
The LEGO Group
03.2021 - 08.2023
- Manage and execute global social media content calendar across all social media platforms
- Coordinate campaign planning for social media activations, focusing on audience journey and experience
- Share monthly performance reports with creatives, production managers and product group managers
- Support community engagement with timely updates and opportunities to grow and sustain audience engagement
Public Relations Associate
Zilingo
02.2020 - 02.2021
- Established and communicated editorial and brand guidelines in collaboration with marketing and regional teams
- Produced and distributed internal and external communications for company events and PR activities
- Developed talking points for C level executive interviews for digital media outreach and crafted industry-led content articles on website
- Assisted with developing crisis communication plans and worked with C level executives to craft press releases
Digital Media & PR Consultant
Smitten Public Relations
04.2019 - 09.2019
- Created and grew social media channels for International cosmetic brand Milani Cosmetics in Singapore growing an online fan base from 0 to 3k followers in just 3 months
- Developed and executed content strategies with product launches and events
- Spearheaded organic and paid social media campaigns on Facebook and Instagram achieving monthly social engagement goals of 3.5%
- Assisted client with product launch events with key media and local influencers for outreach
Marketing Executive
Her Velvet Vase
03.2018 - 04.2019
- Manage and publish social media content in collaboration with Marketing Lead and creative teams
- Established weekly collection names, developed product names and descriptions for website
- Contributed to customer engagement with weekly electronic direct mail (EDM) campaign marketing for new product launches and announcements
- Grew local and international fan base with community engagement on social media channels
Corporate Relations Intern
Ministry of Digital Development and Information
01.2017 - 06.2017
- Manage and execute content calendar in collaboration with Digital Communication Lead
- Developed and circulated daily newsletter for internal teams
- Implemented communication plans for National Events like Smart Innovation Week, ReadFest and Innovfest Unbound
Education
Bachelor of Arts - Communications And New Media
National University of Singapore
01-2017
Skills
- Digital Advertising Expertise
- Social Media Management
- Community Relations Management
- Campaign Effectiveness Analysis
- Performance Assessment
- Stakeholder Collaboration
Certification
- Social: In practice CPD accredited online course provided by Econsultancy
- The Strategy of Content Marketing authorized by UC Davis and offered by Coursera
- Communicating During Global Emergencies authorized by Emory University and offered by Coursera
Languages
English
Native language
Chinese (Mandarin)
Proficient
C2
Danish
Elementary
A2
Software
Opal
Khoros
Sprinklr
Meltwater
Power BI
Meta Business Analytics
Google Analytics
Shopify
MailChimp
Timeline
Content Platform Specialist
The LEGO Group
08.2023 - Current
Associate Content Platform Specialist
The LEGO Group
03.2021 - 08.2023
Public Relations Associate
Zilingo
02.2020 - 02.2021
Digital Media & PR Consultant
Smitten Public Relations
04.2019 - 09.2019
Marketing Executive
Her Velvet Vase
03.2018 - 04.2019
Corporate Relations Intern
Ministry of Digital Development and Information
01.2017 - 06.2017
Bachelor of Arts - Communications And New Media
National University of Singapore
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