Claus Posner
Vildbjerg
Summary
Experienced Export and Sales Director with a proven track record of developing and executing successful sales strategies across international B2B markets. Specialized in leading global sales organizations, market development, and advising on export optimization. Recognized for driving measurable growth through structured go-to-market strategies and strong cross-cultural business relationships.
Overview
34
34
years of professional experience
Work History
Sales Director – Industry & Biogas
Plast Solutions
12.2024 - Current
- Responsible for export and B2B sales across the EU.
- Establishing a new sales organization
- Leading market development in the green energy sector and advising on export strategies for the biogas and industrial segments
- Hired, trained and built high-performing team of sales representatives.
- Coordinated sales team participation in trade shows and expos, ensuring that staff were well-prepared for presentations and demonstrations.
- Managed team of sales representatives, providing guidance, coaching and support.
Member of the Management Board
POXER
01.2023 - Current
- Advising on export market expansion
- Strategic advisory to executive management and board of directors on market entry, export readiness, and international business development
- Demonstrated strong organizational and time management skills while managing multiple projects.
Export Sales Director – Group
SF-Filter AG
11.2021 - 12.2023
- Reported directly to the CEO with global responsibility for export strategy.
- Designed and implemented the company’s global sales strategy (S&OP)
- Managed international distributor network and key customer relationships
- Full P&L accountability and performance analysis
- Oversaw supply chain agreements and logistics.
- Directed HR and sales operations across regions.
- Organized and executed international trade shows.
- Achieved substantial market growth by restructuring export channels and commercial processes.
Sales Director
Xava GmbH
01.2018 - 11.2021
- Accountable for export and B2B sales across the EU.
- Developed and rolled out sales strategy across EU markets.
- Built a strong distribution network in construction and industrial sectors.
- P&L responsibility and business growth management
- Led and coached international sales staff
- Advised on market entry and business expansion strategies.
- Played a key role in strengthening the brand’s positioning in Central Europe
- Managed relationships with key industry stakeholders, attending conferences and networking events to further establish the company''s presence in relevant circles.
- Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
- Optimized sales operations by streamlining processes, implementing CRM systems, and developing comprehensive training programs for new hires.
Offshore Supervisor
Dong Energy / Maersk
01.2013 - 12.2017
- Technical and commercial leadership of offshore/onshore projects.
- Managed startup and operations of drilling platforms
- Coordinated with international subcontractors.
- Prepared commercial offers and financial calculations.
- Led audits and managed offshore personnel.
- Ensured compliance with safety and quality standards in complex international project environments.
- Established strong relationships with vendors and contractors, negotiating favorable terms that benefited both parties involved in transactions.
- Led daily meetings with crew members to review progress reports, discuss upcoming tasks, and address any concerns or challenges faced during operations.
- Provided expert guidance on risk management decisions by conducting thorough analyses of potential hazards associated with various offshore activities.
Sales Director
T-Mobile AG
01.2009 - 01.2013
- Led sales operations and product development within the tech sector.
- Strategic marketing and product portfolio management
- Full P&L ownership and market growth delivery
- Trade fair planning and sales optimization
- Procurement and product component development
- Led go-to-market strategy focusing on business development and international technology positioning.
- Led a high-performing sales team through effective coaching, mentoring, and performance management strategies.
- Fostered a culture of continuous improvement within the sales department, regularly organizing workshops and skill-building sessions for employees at various levels of expertise.
- Hired, trained and built high-performing team of sales representatives.
- Coordinated sales team participation in trade shows and expos, ensuring that staff were well-prepared for presentations and demonstrations.
Sales Director / Partner
Westfalia & Posner Int. GmbH
01.1999 - 01.2009
- Leadership and consultancy in independently and jointly managed export projects.
- Co-founder responsible for export business development between Scandinavia and the DACH region
- Led a high-performing sales team through effective coaching, mentoring, and performance management strategies.
- Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
- Hired, trained and built high-performing team of sales representatives.
Guard
The Royal Danish Guard
07.1991 - 06.1992
- Upheld a professional appearance and demeanor while on duty, projecting authority and confidence to deter potential threats and instill trust in clients.
- Patrolled and monitored premises in company vehicle, on bicycle, and by foot.
- Checked identification of persons entering and exiting facility to eliminate unauthorized visitors.
- Circulated among visitors, patrons, and employees to preserve order and protect property.
Education
MBA - Human Resources & Crisis Management
Probana Business School
01.2012
Economics & Marketing
Lyngby Business College
01.1990
Skills
- Experienced with Microsoft Office tools
- Experience with SAP and CRM
- Sales strategies
- Presentations and public speaking
- Sales pipeline management
- Sales presentations
- Business development and planning
- Sales process optimization
- International markets
Languages
Danish – Native
English & German – Fluent (spoken and written)
Swedish & Norwegian – Professional proficiency
Hobbies and Interests
Travel, languages, cultural awareness, skiing, and handball.
Core Competencies
- Strategic export and sales consulting
- Development and leadership of dealer/distributor networks
- International growth strategies (S&OP)
- P&L management and performance optimization
- HR leadership and organizational development
- Trade fair planning and brand positioning in export markets
- Cross-border negotiation and contract management
- CRM, SAP, and pipeline management
Additional Information
References and personal profile assessments available upon request
Timeline
Sales Director – Industry & Biogas
Plast Solutions
12.2024 - Current
Member of the Management Board
POXER
01.2023 - Current
Export Sales Director – Group
SF-Filter AG
11.2021 - 12.2023
Sales Director
Xava GmbH
01.2018 - 11.2021
Offshore Supervisor
Dong Energy / Maersk
01.2013 - 12.2017
Sales Director
T-Mobile AG
01.2009 - 01.2013
Sales Director / Partner
Westfalia & Posner Int. GmbH
01.1999 - 01.2009
Guard
The Royal Danish Guard
07.1991 - 06.1992
Economics & Marketing
Lyngby Business College
MBA - Human Resources & Crisis Management
Probana Business School
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