DOMINIKA GRÁNSKA
Berlin, Germany
Summary
Senior Ecommerce leader with 15+ years of experience, with main focus on leading teams within ecommerce & ecommerce marketplace enviroment.
In current role as Global Head of E-commerce responsible for leading crossfunctional multitiered team covering ecommerce operations, sales, marketplaces, digital insights & analytics, project & program management, UI&UX, product & tech development & controlling.
Responsible for overall P&L and digital commercial and tech strategy for WEEKDAY & MONKI brands (part of H&M group), leading all digital transactional channels and tactics. Within the role responsible for leading high-impact project of website platform migration for all H&M group portfolio of brands (COS, Arket, &Stories) to Centra solution, with connected exchange of CMS, CRM & PM systems as well as new vendors tendering for Search, Recommendations, Sorting, UGC, Giftcards and more. Overall in lead of setting a long terms product vision for all digital channels and coordination of external development agency.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Global Head of Ecommerce
H&M Group
11.2021 - Current
- Leading crossfuntional multi-tiered ecommerce team (30+) within H&M group Portfolio Brands enviroment
- Responsible for P&L for ecommerce channels as well as ecommerce & marketplace operations, commercial & merchandising strategy, digital marketing, controlling, digital insights, analytics & CRO, UI & UX, SEO and website & app tech development
- In lead of ecommerce commerical planning as well as planning for business or tech development
- Driving large scale projects such as new website migration & development, future app capability, CMS or CRM system exchange
- Owning commerical calendar for Weekday own website as well as for marketplaces such as hm.com or zalando.de (launched marketplace operations on 3 new marketplaces with projection to launch 4+ new markets this year)
- Owning product development (product teams within the team and driving tech development for all digital channels to drive conversion, such as UI&UX optimization, Wishlist implementation, Back in stock customer journey, Search algorithm & recommendation, Ranking algorithm, expansion to new markets, etc)
- In lead of new market expansion & new partnerships negotiations (Boozt.com or expansion to US as example)
Regional Head of Online Trading
Zalando SE
12.2018 - 11.2021
- Leading 2 teams of ecommerce managers executing country strategy for respective markets in Central & Eastern European cluster
- Responsible for commerical and product strategy to cater for the needs per market
- Creating and driving commercial actions to enhance and drive sales per market (brand onboarding, campaigns planning, onsite optimization, pricing optimization, feature development, loyalty, etc)
- Responsible for ecommerce performance in given markets and their reporting into General Manager for Central & East Europe
- Driving large scale onsite projects & programs with large amount of stakeholders and sponsors (Cyber week program - Onsite and offer workstream, Zalando Loyalty programme improvements, Onsite customer journey developments, Connected Retail or Pre-owned onsite integration and experience)
Regional Manager, Ecommerce Merchandising
H&M Hennes & Mauritz
01.2017 - 12.2018
- Leading team of ecommerce merchandisers and supply chain specialists
- Leading buying and merchandising strategy for H&M own ecommerce in Central and Eastern European cluster
- Securing sales growth, stock freshness and customer conversion into sales via creating commercial strategy per market
- Advising on onsite optimization and tech developments
- Acting on market needs by taking appropriate commercial actions via pricing or via digital marketing activities to fulfill sales plan
- Creating stock buying budgets based on sales plan for given countries and developing goals per category and customer group
- Driving pricing strategy based on customer preference and country specifications given by purchasing power of the country and brand positioning within its competitors
- Analyzing country specific customer profile for the brand to target it with accurate product category split, campaigns and communication
Ecommerce Buying & Planning Responsible
Bestseller A/S
03.2016 - 01.2017
- Responsible for ecommerce planning, forecasting and buying for 16 online markets of brand PIECES and 4 online marketplaces (Amazon,Zalando, AboutYou, LaRedoute)
- Optimizing buying budgets and product development for ecommerce channels
- Driving pricing strategy and discount management
Ecommerce Marketplaces Responsible
Bestseller A/S
03.2014 - 03.2016
- Responsible for ecommerce operations for marketplaces for brands with regards to driving sales via all ecommerce markeplaces and stock management
- Processing data enrichment, data loads and errors solving with each marketplace
- Advising on feasibility of integration with each marketplaces and working on demand plans in cooperation
- Planning and buying product portfolio from brand catalog to best fulfill market demands and reach feasible profit
- Securing longtime growth and bottom line profit with advising on optimizing go live performance, stock freshness and returns handling
- Responsible for sustaining growth from these markets and constant ecommerce expansion and presence
- Brand presence on eCommerce marketplaces growth from August 2015 to August 2016: executed growth from 6% share of total online turnover to 48 % share of total online turnover for brand PIECES and Vero Moda
Marketplace Seller Support Associate
Amazon UK
01.2011 - 03.2014
- Brand Reponsible for chosen Fashion Mid - size Merchants
- Daily technical support and portfolio management
- Being technical interface between Amazon and these key business partners for Amazon United Kingdom selling through Amazon marketplace (managing their account, technical integration, payments, settings, contracts)
- Supporting them to manage their catalog, portfolio of products and respective markets
- Making sure these merchants are compliant to the Amazon guidelines when it comes to operations, data loads and enrichment
- Analyzing sales and stock to support sellers with potential improvements
- Providing timely and accurate operational support to merchants selling to Amazon with demand plans and advising on order management
- Supporting them with stock management and managing warehouse costs to minimize their costs and maximize profit
- Advising merchants on expansion to different international markets available on Amazon platform
Education
Bachelor of Science - International Business Law
Law Faculty Of Trnava University
Trnava, Slovakia2011
Skills
- Track record of growing ecommerce fashion retail brands with profitable bottomline
- Skilled at setting roadmap for growth for all digital channels - shortterm and longterm to support the growth
- Wide experience spanning from digital marketing through ecommerce commerical strategy to wholesale and digital marketplaces
- Wide experience within ecommerce retail enviroment working previously in high impact roles with H&M Group, Zalando SE, Bestseller A/S and Amazoncom UK
- Skilled in leading big teams & projects within complex corporate and matrix organization
- Strong program management skills and stakeholder management
- Vast experienced at change management & resetting organisation focus towards digital thinking
Languages
English - Professional business proficiency
German - Intermediate proficiency (B2)
Certification
2004 King´s College Bournemouth, United Kingdom - English proficiency certificate - Advanced: English language
2005 Worchester College Worchestershire, United Kingdom - English proficiency certificate - Advanced Business: English language
2006 St Michael's College Toronto, Canada - - English proficiency certificate - Advanced Business: English language
International Business trainee programme - 2015 / Bestseller A/S
2015 - Certification in Supply chain management / Production / Bestseller A/S
2016 - Certification in Management theory and Leadership / Bestseller A/S
2017 - Certification in Retail Management / Bestseller A/S
Timeline
Global Head of Ecommerce
H&M Group
11.2021 - Current
Regional Head of Online Trading
Zalando SE
12.2018 - 11.2021
Regional Manager, Ecommerce Merchandising
H&M Hennes & Mauritz
01.2017 - 12.2018
Ecommerce Buying & Planning Responsible
Bestseller A/S
03.2016 - 01.2017
Ecommerce Marketplaces Responsible
Bestseller A/S
03.2014 - 03.2016
Marketplace Seller Support Associate
Amazon UK
01.2011 - 03.2014
Bachelor of Science - International Business Law
Law Faculty Of Trnava University
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