Copenhagen
Summary
A passionate driver of business. A loyal and focused professional who find the challenge of a continuous changing business world encouraging. Strive to set the standards by example and to inspire by engagement.
Overview
32
32
years of professional experience
1
1
Certification
Work History
Director of Sales and Marketing
Pernexus Systems ApS
01.2016 - 12.2018
- Building up a sales organization including business development
- Identifying the target customers within the utility market in the Nordic countries
- Data managing sales through CRM and KPIs creating structured sales efforts
- Launching marketing activities such as exhibitions/events, SoMe, SEO, editorials and stakeholder networking
- Creating a strategic foundation by a plan for Go To Market, Nordic countries
- Going international by enabling sales channels in Finland and Sweden
- Managing critical stakeholder networking
- Managing key account relations
- Onboarding of new major accounts such as Fjernvarme Horsens A/S and Energi Fyn A/S
- Secured substantial funding for planning of the 'Go To Market strategy via Væksthus Hovedstaden
- Startup of sales representative in Finland
- Engagement in the Alliance MEL with the Danish Embassy in France
- Awarded the prize Børsen Gazelle 2018 being among the top growing companies in Denmark'
Cofounder
Veriloc Automation ApS
Copenhagen
01.2010 - 12.2018
- Reactive hardware consulting on the RFID /NFC technology.
- Created Veriloc by a joint venture by merging RFID/NFC activities from BETA technic ApS with the software base from Pernexus Systems ApS.
- Veriloc carried accounts such as Grundfos A/S, Idealcombi A/S, SWECO A/S, HOFOR A/S, Helsingør Forsyning, Vestforbrænding, Scanvægt A/S and Maersk Drilling A/S.
- First proof of concept in Denmark for using NFC in the utility sector.
Sales & Marketing Manager International Sales
HMS Industrial Networks AB
Copenhagen
01.2011 - 01.2016
- Managing the HMS Nordic and HMS Channels sales teams
- Managing HMS sales offices in China, UK, India, Italy and France
- Conducted two company staff and product integrations of Intellicom and IXXAT for the sales teams
- Identification of new business opportunities within the sales territories and general business development
- Coordination of account plan and activities by local country sales resources
- Following up and evaluating the yearly business plan, reporting and budget for each sales area
- Yearly price negotiations and contract management
- Management of HMS participation in collaboration partner sales programs
- HMS Industrial Networks is a leading independent supplier of products for industrial communication and the Industrial Internet of Things
- The hardware products enable industrial devices to get connected and communicate in different ways
- Conducted sales which resulted in a substantial increase of 30% per year
- Buildup of organization with recruitment of more than 10 persons over a period of two years
- Onboarding of important major accounts such as Eaton and Bruel & Kjaer
Officer of the Reserve, current rank Captain
THE ENGINEER REGIMENT
Denmark
01.1987 - 12.2012
- Responsible and in charge for 70 men being the largest platoon in the company
- Worked as NBC specialist directly supporting the general in the Royal Danish International Brigade
- Worked for MILRGN VI, Command of Copenhagen, as member of the staff
- Worked as Second in Command in company of Staff, 1st IGBTN serving directly under AOC (Army Operational Command)
- From 2001 till 2005 was working as Chief of 1
- Company, 1st IGBTN serving directly under AOC (Army Operational Command)
Key Account Manager, Danish accounts
HMS Industrial Networks China
Bejing
01.2011 - 12.2011
- Managing Danish accounts in China while being responsible for the Danish office
- Identifying new Danish target customers based in China
- Facilitating the cooperation between the Chinese staff at HMS and the clients
Sales & Country Manager HMS DK
HMS Industrial Networks ApS
Copenhagen
01.2010 - 12.2011
- Building the sales organization including technical support functions
- Maintaining the relation to key accounts in DK
- Creating business planning including budget
- Executing marketing activities such product seminars, fairs, editorials, web
- Increased sales with 35% within 8 months while working mostly in Beijing China
- Increased head count with four persons in the same period
MD and Sales Manager
BETA technic ApS
Denmark
01.1997 - 12.2010
- General business development and sales generating proactive activities such as cold calling and extensive customer visiting
- Managed seven sales generating product lines with the business areas such as RFID for Industrial Applications, NFC for strategic verticals, Industrial Communication and components for Industrial Automation
- Established co operations by creating key accounts with companies such as Danish Crown, Grundfos, Atlas Copco Compressor, Danfoss A/S, ARLA Foods a.m.b.a., Beumer Group (Crisplant), Nilpeter A/S, Vestas Wind Systems, Idealcombi A/S, Velux, CoRo-Foods, Sweco and Danisco Foods
- Established partnership with renowned industrial players such as the company HMS Industrial Networks AB, number one provider for connectivity
- Since 1996 the primary focus was on RFID (Radio Frequency Identification) equipment, BETA technic was one of the forerunners of introducing the RFID /NFC technology to the Danish market
- Initiated company with distributing one product, our own design being outsourced in DK, throughout Europe being a significant top three player on the drain valve market
- Established BETA technic as first mover within the new data capture technology RFID(NFC in DK and ranked among the top three players on this market in terms of running applications
Student worker as financial advisor and dealer
Danske Bank (BG BANK) A/S
Copenhagen
01.1990 - 12.1993
- Editor of electronic newspaper updating market trends on stocks and bonds with 6000 daily viewers
- Advisor on market analysis to BG Bank outlets
Education
Master of Science - Economics, International Business
COPENHAGEN BUSINESS SCHOOL
Denmark01.1996
MBA Programme - International Marketing
UNIVERSITY COLLEGE DUBLIN, MICHAEL SMURFITS GRADUTE SCHOOL OF BUSINESS
Ireland01.1994
Bachelor of Science - Economics and Business Administration
COPENHAGEN BUSINESS SCHOOL
Denmark01.1992
Post program for officers of the reserve Level I - The Pioneers
ROYAL MILITARY ACADAMY
Copenhagen01.1992
Skills
- Fluent in English
- Fluent in Scandinavian languages
- Good working knowledge in French
- Good working knowledge in German
- Participated in Scandinavian Business Tournament
- Running
- Orienteering
- Passion for literature
- Passion for art
Certification
- UGL - Utbildning av Grupp och Ledare
- Using Sphere in Disaster Response and Preparedness
Affiliations
- THE MILITARY CENTER OF LEADERSHIP - Post education for officers of the reserve
Timeline
Director of Sales and Marketing
Pernexus Systems ApS
01.2016 - 12.2018
Sales & Marketing Manager International Sales
HMS Industrial Networks AB
01.2011 - 01.2016
Key Account Manager, Danish accounts
HMS Industrial Networks China
01.2011 - 12.2011
Cofounder
Veriloc Automation ApS
01.2010 - 12.2018
Sales & Country Manager HMS DK
HMS Industrial Networks ApS
01.2010 - 12.2011
MD and Sales Manager
BETA technic ApS
01.1997 - 12.2010
Student worker as financial advisor and dealer
Danske Bank (BG BANK) A/S
01.1990 - 12.1993
Officer of the Reserve, current rank Captain
THE ENGINEER REGIMENT
01.1987 - 12.2012
- UGL - Utbildning av Grupp och Ledare
- Using Sphere in Disaster Response and Preparedness
Master of Science - Economics, International Business
COPENHAGEN BUSINESS SCHOOL
MBA Programme - International Marketing
UNIVERSITY COLLEGE DUBLIN, MICHAEL SMURFITS GRADUTE SCHOOL OF BUSINESS
Bachelor of Science - Economics and Business Administration
COPENHAGEN BUSINESS SCHOOL
Post program for officers of the reserve Level I - The Pioneers
ROYAL MILITARY ACADAMY
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