Summary
Overview
Work History
Education
Skills
Accomplishments
Related Experience
Leadership Experience
Timeline
Generic
Edwin Murray

Edwin Murray

Fitness Business Development
Lancaster

Summary

Talented business developer with excellent marketing, customer service and facility oversight skills and more than 15 years of experience. Highly effective and comfortable working with people at all levels in organization, while implementing effective sales and programming strategies. Full book of business for over 5 years with customer waiting list and consistent demand.

Overview

15
15
years of professional experience
6
6
years of post-secondary education

Work History

Owner/Director of Business Development

Movement Method
11.2018 - Current
  • Burdenko Method Level 1 and 2 certified trainer in land and water
  • Z-Health certified Movement Specialist, with over 100 clients in first three years as self-standing business owner
  • Z-Health level R, I, S, T, Post-Concussion Rehabilitation, Strength and Suppleness, Next Evolution and Structure certificates
  • Improved pain and performance from clients aged 6 to 70; including individualized nutrition programs
  • Daily operations manager, managing 16 staff members for personal training, workshop and small-group sales; which accounted for over 80% of monthly expenses of operations
  • Established business to business relationships, working with corporations to implement personal training and group fitness options at the workplace.
  • Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
  • Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
  • Managed financial aspects of business, including budgeting, financial reporting, and tax preparation.
  • Implemented marketing strategies to increase brand awareness and attract new customers.

Owner/Business Operations Manager

Aarhus Fight Academy
09.2012 - 01.2016
  • Recognized market need for martial arts in Aarhus
  • Opened Aarhus’ first holistic martial arts and fitness center
  • Oversaw 3 different moves, as membership rose, establishing proper location and facilities
  • Partnered with local schools, businesses to establish 20% growth yearly in memberships.
  • Conducted target market research to discover customer needs and analyze competitor trends.
  • Hired trained, and managed high-performing team of employees dedicated to achieving company goals.

Owner

Pride Group Fitness (Formerly Giorgio’s Fitness)
02.2009 - 03.2012
  • Started in business as head trainer/sales agent and moved into ownership
  • Spearheaded sports and youth fitness club initiatives increasing profit and membership by over 40% in 3 years
  • Recognized branding issue and campaigned fresh marketing and business development.

Education

Masters of Arts in Journalism and Mass Communications -

Griffith University
Queensland, Australia
07.2007 - 07.2009

Bachelor of Arts in Media and Communication Studies -

Ursinus College
Collegeville, PA
08.2002 - 05.2006

Post-Graduate Certificate in Education - undefined

University of Nottingham
Nottingham, England

Skills

  • Program Optimization

  • Price Structuring

  • Hiring and Onboarding

  • Staff Scheduling

  • Excellent Communication

  • Sales management

  • Business Planning

  • Special Promotions Planning

  • Exercise program design

  • Referral management

  • Functional Movement Training

  • Applied Neurology

Accomplishments

  • NCAA All-American, 6th place finish 2004
  • Ursinus College Wrestling Team MVP, or Co-MVP 2004, 2005, 2006
  • 3X NCAA Academic All-American 2004-2006
  • Dean’s List 2002-2006
  • Ursinus College Athletic Hall of Fame 2016

Related Experience

  • Owner, Movement Method, DK, 2016, current, Burdenko Method Level 1 and 2 certified trainer in land and water, Z-Health certified Movement Specialist, with over 100 clients in first three years as self-standing business owner. Z-Health level R, I, S, T, Strength and Suppleness, Next Evolution and Structure certificates, Improved pain and performance from clients aged 6 to 70; including individualized nutrition programs. Daily operations manager, managing 16 staff members for personal training, workshop and small-group sales; which accounted for over 80% of monthly expenses of operations, Established business to business fitness relationships, working with corporations to implement personal training and group fitness options at the workplace.
  • Owner, Aarhus Fight Academy, Aarhus, DK, 2012, 2016, Recognized market need for martial arts in Aarhus, Opened Aarhus’ first holistic martial arts and fitness center, Oversaw 3 different moves, as membership rose, establishing proper location and facilities, Partnered with local schools, businesses to establish 20% growth yearly in memberships
  • Owner, Pride Group Fitness (Formerly Giorgio’s Fitness), Sudbury, MA, 02/2009, 03/2012, Started in business as head trainer/sales agent and moved into ownership, Opened sports and youth fitness clubs increasing profit and membership by over 40% in 3 years, Recognized branding issue and campaigned fresh marketing and business development

Leadership Experience

  • Ursinus College Wrestling Captain, 2003, 2004, 2005, 2006, Team won Centennial Conference Championship all four years
  • Gym Owner, 2003, 2004, 2005, 2006, Owner of three different fitness centers, including 1 Mixed Martial Arts Academy

Timeline

Owner/Director of Business Development

Movement Method
11.2018 - Current

Owner/Business Operations Manager

Aarhus Fight Academy
09.2012 - 01.2016

Owner

Pride Group Fitness (Formerly Giorgio’s Fitness)
02.2009 - 03.2012

Masters of Arts in Journalism and Mass Communications -

Griffith University
07.2007 - 07.2009

Bachelor of Arts in Media and Communication Studies -

Ursinus College
08.2002 - 05.2006

Post-Graduate Certificate in Education - undefined

University of Nottingham
Edwin MurrayFitness Business Development