Erla Hrafnsdottir
Copenhagen
Summary
Growth-Focused Marketer and Social Media Specialist.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
Work History
Marketing Content Lead
TechBBQ
02.2024 - 10.2024
- Ownership and management of all social media channels, ensuring consistent brand messaging and engagement across platforms.
- Wrote and developed a communication and marketing strategy.
- Planned, executed, and art-directed comprehensive marketing and social media campaigns.
- Created compelling content tailored to various audiences, enhancing the company’s digital presence and engagement.
- Wrote and managed multiple paid ad campaigns for both social media platforms and Google.
- Analyzed campaign performance metrics to optimize future marketing efforts and improve ROI.
- Directed multiple successful website redesigns focused on improving user experience while maintaining brand consistency throughout all elements of the site's design.
- Established strong relationships with key industry influencers through expertly crafted guest posts, blogs and collaborative projects.
Social Media Manager
ROCKWOOL Group
8 2019 - 7 2023
- As social media manager I had authority of all global ROCKWOOL social media channels. Responsibilities included monitoring quality and consistency with the brand across countries.
- As the first Social Media Manager at ROCKWOOL Group, I established the company’s presence on social platforms, showcasing a new aspect of the brand and engaging with a broader audience. My responsibilities included developing a Social Media Communication strategy, coordinating with graphic design agencies, and overseeing photoshoots.
- Developed and executed numerous social media campaigns, which were translated into multiple languages for a global reach.
- Noteworthy campaigns included the annual launch of the ROCKWOOL Sustainability and Annual Report, as well as sponsorships with organizations such as SailGP and World Ocean Foundation.
- My responsibilities extended to planning, creating, and launching assets for both short-term and long-term campaigns.
- Maintained relationships with stakeholders and media outlets to enhance the global brand.
Cabin Crew Member
WOW Air
01.2017 - 08.2018
- Delivered exceptional customer service to passengers, prioritizing their comfort and safety throughout the flight.
- Trained to effectively manage security and emergency situations that might occur on board.
Sales Manager & Head of Social Media
Bungalo Vacation Rentals
01.2016 - 10.2017
- Handled customer relations issues, enabling quick resolution, and client satisfaction
- Focused on achieving growth and meeting sales targets by effectively managing the sales team.
- Managed all social media platforms, ensuring high-quality content and a consistent brand voice.
- Handled day-to-day operations and maintained communication with both customers and property owners.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Wrote and oversaw the company blog.
Assistant Designer
Ferro Graphic Design Agency
01.2013 - 01.2016
- Handled customer interactions, performed basic graphic design work, and contributed to brainstorming sessions for project concepts and marketing strategies for clients.
Education
Master's Degree - Global Development And Economics
University of Copenhagen
Copenhagen 08.2018 - 06.2020
Bachelor of Arts - Sociology
University of Iceland
Reykjavik 08.2013 - 06.2016
Languages
Icelandic
English
Danish
Timeline
Marketing Content Lead
TechBBQ
02.2024 - 10.2024
Master's Degree - Global Development And Economics
University of Copenhagen
08.2018 - 06.2020
Cabin Crew Member
WOW Air
01.2017 - 08.2018
Sales Manager & Head of Social Media
Bungalo Vacation Rentals
01.2016 - 10.2017
Bachelor of Arts - Sociology
University of Iceland
08.2013 - 06.2016
Assistant Designer
Ferro Graphic Design Agency
01.2013 - 01.2016
Social Media Manager
ROCKWOOL Group
8 2019 - 7 2023
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