CRM, ZOHO, Salesforce, SWYDO, etc
Evija Laizāne
Digital Expert, Team Leader, Author
Copenhagen Municipality
Summary
Are your campaigns delivering activity but not translating into measurable growth?
If you need a leader who combines innovative strategy, clear communication, and cross-market experience, that’s where I excel.
I turn complex data and human behavior patterns into actionable strategies that deliver measurable results.
From leading international campaigns and brand transformations to managing multi-channel expansion, my focus is always the same - to create marketing that connects with people and delivers results.
How often traditional way doesn't work when you need it?
When you work with me, you get a partner who brings data clarity and accountability, but not only - I am a someone who listens deeply, acts strategically, and helps your brand grow.
Shall we talk?
Overview
21
21
years of professional experience
4
4
Certifications
5
5
Languages
Work History
Innovation Marketing Strategist | Consultant
Mind Body Souls
09.2024 - Current
- At Mind Body Souls, I create data-informed strategies that help people and organizations grow for professionals. My focus is on translating behavioral insights into actionable communication frameworks that connect human motivation with measurable business outcomes.
- Designed and implemented neuroscience-informed marketing programs to enhance emotional engagement and customer retention.
- Partner with cross-functional teams (product, creative, digital, and business development) to ensure aligned, insight-driven messaging across global campaigns.
- Coached professionals and teams on using storytelling and behavioral data to elevate communication impact.
Head of Marketing and Communications
RIPO International LTD
11.2023 - 09.2024
- At RIPO, I led the marketing transformation during international expansion - from brand repositioning to data-driven performance optimization. I created scalable communication systems across eight B2B e-commerce markets, combining creativity with analytics to improve awareness, trust, and engagement.
- Conducted in-depth customer journey and performance audits, uncovering behavioral triggers behind B2B purchasing decisions.
- Built an integrated global communication framework that strengthened sales enablement and cross-market consistency.
- Collaborated closely with sales and digital teams to connect insight with commercial outcomes, driving clear ROI improvements.
- Result: +52% YoY sales increase (Q1-Q3), enhanced visibility in Denmark and UK markets, and long-term growth playbook adopted company-wide.
- Responded swiftly to a cybersecurity breach, managing crisis communication, stakeholder trust, and recovery operations.
- Team Management
Digital Account Manager
MTC Media LTD
01.2022 - 06.2023
- At MTC, I managed a diverse international client portfolio including healthcare, technology, retail, and luxury hospitality. I worked closely with clients to define growth strategies, optimize digital campaigns, and ensure consistent alignment between brand storytelling and commercial results.
- I also introduced cybersecurity and risk awareness processes across marketing operations - inspired by real-world challenges that emphasized the need for trust, data protection, and transparency in digital growth.
- Recognized among Top 3 Digital Marketing Specialists (2022) for client growth and retention.
- Led full-funnel optimization strategies that improved lead conversion and customer lifetime value.
- Secured long-term partnerships by combining insight, empathy, and analytical precision.
- Marketing Manager (promoted after 3 months)
Psychology Consultant and Crises Helpline Responder
SKALBES SIA
11.2020 - 01.2022
- Crisis and Suicide Helpline Support - Phone Line Service (*911)
- Crisis Intervention: Delivered urgent emotional and psychological support during moments of crisis, distress, or immediate danger, ensuring responsive and compassionate care.
- Identified root causes of emotional pain and tailored effective coping strategies.
- Directed clients to relevant specialists, support networks, and long-term recovery plans.
- International calls.
Marketing and Public Relations Specialist
Marketing Solutions (International) LTD
12.2017 - 01.2022
- Freelance & Independent Projects During Studies & COVID-19
- Focus on Strategic Marketing, Digital Solutions, and Brand Growth
- Contributed to multiple strategic marketing projects across various industries.
- Delivered tailored consultations and solutions aligned with each client's unique business goals.
- Led cross-functional collaborations to launch websites and mobile apps.
- Managed social media accounts to boost engagement and digital presence.
- Fostered influencer and affiliate partnerships to expand brand reach and sales.
- Authored and successfully secured a publishing contract for a book via a fundraising campaign.
- Applied diverse marketing methodologies to effectively engage target audiences.
- Focused on strategies that drive revenue growth and enhance long-term brand visibility.
- Notable Clients & Projects: Autonams – Strategic marketing support, Riga International School – Community engagement and visibility, Q-House – Brand positioning, Atmosphere Press – Publishing collaboration, JK Media Agency – Digital marketing and campaign development
Owner of the small business
Mobile Massage Culture (Fit Body Massages) LTD
01.2015 - 09.2017
- This was my first entrepreneurial venture, where I gained invaluable experience in brand building, strategic planning, and delegation.
- Pre-Launch Initiatives: Applied for Virgin StartUp's 'Big Idea' funding, Submitted application for BBC's The Apprentice (Season 10)
- Defined a clear business vision and led the implementation of strategic operational plans to meet key objectives.
- Managed a small team of 4 employees, fostering strong collaboration and engagement.
- Built strategic partnerships with industry experts.
- Negotiated contracts with local and international distributors and suppliers (oils, towels, locations, hotels, Giftshops, Vivastreet, etc.).
- Created and executed marketing strategies to position the brand effectively in the market.
- Developed tailored offerings based on market trends and customer behavior.
- Continuously aligned services with evolving industry demands to stay competitive.
High Court Interpreter and Translator
Lionbridge Technologies Ltd
10.2007 - 08.2015
- Professional Interpreter – Legal, Medical & Business Sectors
- In this role, I delivered accurate, real-time interpretation and translation services across a wide range of high-stakes and sensitive environments, ensuring precision, cultural awareness, and clarity in communication.
- Provided live interpretation for court trials, high court cases, prisons, hospitals, radio shows, business meetings, and conference calls.
- Translated confidential documents containing sensitive legal and medical information.
- Ensured the accurate delivery of nuanced meanings between source and target languages under time-sensitive conditions.
- Specialized in criminal law and medical terminology
- Trained fellow interpreters in mastering industry-specific language and interpretation techniques
- Managed frequent travel for in-person court assignments, requiring strong time management, strategic planning, and discipline
- Maintained a high standard of confidentiality, professionalism, and cross-cultural communication
Sales Team Lead
Creative Events LTD
05.2009 - 09.2012
- Managed client accounts to ensure a positive experience and build strong, long-term relationships.
- Collaborated with clients to support smooth operations and effective service delivery.
- Resolved customer inquiries promptly, providing tailored solutions to meet client needs.
- Maintained full compliance with industry standards and upheld regulatory integrity.
- Traveled across various locations in England to support events and on-site client requirements.
- Key Responsibilities & Achievements
Hostel Manager
Friendly Fun Franks
05.2005 - 04.2007
- Customer Experience & Operations Lead - Start-Up Rewards Program (2005 - 2007)
- Promoted to leadership role within 3 months at a dynamic start-up venture involving Australian, British, and Latvian partners.
- Led the Customer Rewards Program, focused on enhancing guest experience and driving loyalty.
- Led daily operations and team performance, including task delegation, cultural event coordination, and customer experience optimization - contributing to 'Best Hostel in Europe' awards (2005 - 2007).
- Managed international payment processes and credit verification, ensuring smooth financial transactions across global markets.
- Developed business strategy, cross-cultural leadership, and coaching skills, strengthening team efficiency, client satisfaction, and early-stage growth.
Education
Counseling/Psychology Program, Associate's Degree - Perth, Australia
WA, Associate's Degree
04.2001 -
Associate of Science - User Experience Design & Marketing Features
RigaTechGirls
04.2001 -
Google
01.2022
Associate of Science - Digital Marketing
'Squared' By GOOGLE (St. Giles HQ)
04.2001 -
Business Administration And Management
Havering College
04.2001 -
Bachelor of Science - Social Sciences
University of Latvia
04.2001 -
Skills
Behavioral Insights & Customer Psychology
Accomplishments
Employee of the year - MTC, 2023
I was honored to be recognized as the 3rd best employee of the year(50+people)
Dec 2023, Scotland.
'Employee of the day’ - Creative Events Ltd
Olympic Games 2012, London.
Honor for good will and volunteer work at NGO ‘HIV/AIDS against Youth’ by Stephan Nash, Ambassador of United Kingdom
Dec 2000, Latvia
Additional Information
• Volunteer at 𝗵𝘁𝘁𝗽𝘀://𝘄𝘄𝘄.𝗕𝗲𝘁𝗿𝗶𝘁𝗼𝗻.𝗰𝗼𝗺
• Book Author 'Every Face Has A Story' (pr-order campaign)
during the BBQ Tech event - supporting awareness and fundraising for this amazing product development and production (Denmark)
• Event Coordinator, 𝗥𝗲𝗱 𝗖𝗿𝗼𝘀𝘀 - assisting in planning and managing community initiatives (UK, LV)
• Fundraiser, 𝗔𝗺𝗻𝗲𝘀𝘁𝘆 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 - responsible for public engagement and donor outreach (UK)
• Volunteer, 𝗬𝗼𝘂𝘁𝗵 𝗔𝗴𝗮𝗶𝗻𝘀𝘁 𝗔𝗜𝗗𝗦/𝗛𝗜𝗩 (NGO) - 12-month commitment recognized by the Ambassador of the United Kingdom, Stephen Nash. (LV)
• Guest Speaker, 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗖𝗲𝗻𝘁𝗲𝗿 𝗳𝗼𝗿 𝗜𝗺𝗺𝗶𝗴𝗿𝗮𝗻𝘁𝘀 - delivered a session on “How to Fundraise Money for Book Publishing.” (LV)
• Volunteer host at 'Couchsurfing' - active member of the '𝗙𝗿𝗲𝗲 𝗛𝘂𝗴𝘀' movement, promoting connection and kindness in public spaces. (IRL)
• Community Researcher, 𝗕𝗮𝗯𝘆𝗹𝗼𝗻 𝗥𝗮𝗱𝗶𝗼 Dublin - met and interviewed street performers across Dublin to highlight their stories and bring multicultural music events to life. (IRL)
• Begun my volunteer journey as crises helpline responder, during Covid19 , then transformation went to employment.
Software
Hotjar, GA4, GTM, GMB, GSC, Github, PPC, SM, SEO, HubSpot, UX
Microsoft Teams 360, SLACK, Trello, Outlook, Zoom, Calendly
Certification
Cybersecurity threat and vulnerability management
Interests
Hosting dining parties
Hiking
Baking
Dog Training
References
- Ervins, Arents, CEO at RIPO International Ltd
Email: ervins.arents@ripo.lv
RIPO International Ltd, https://www.linkedin.com/in/evija-m-laizane/details/recommendations/?detailsScreenTabIndex=0
- Rihard, Silins, Director at MTC Ltd
Email: rihards.silins@mtc.co.uk
MTC Ltd, https://www.linkedin.com/in/evija-m-laizane/details/recommendations/?detailsScreenTabIndex=0
Acknowledgments
𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗼𝗳 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿 - MTC, 2023 I was honored to be recognized as the 3rd best employee of the year (50+people) Dec 2023, Scotland
'𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗱𝗮𝘆' - Creative Events Ltd Olympic Games 2012, London,
𝗛𝗼𝗻𝗼𝗿 for good will and volunteer work at NGO 'HIV/AIDS against Youth' by Stephan Nash, Ambassador of United Kingdom Dec 2000, Latvia
Thank You!
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Timeline
Cybersecurity threat and vulnerability management
11-2024
Innovation Marketing Strategist | Consultant
Mind Body Souls
09.2024 - Current
Head of Marketing and Communications
RIPO International LTD
11.2023 - 09.2024
Digital Marketing and E-commerce
08-2022
Digital Account Manager
MTC Media LTD
01.2022 - 06.2023
Psychology Consultant and Crises Helpline Responder
SKALBES SIA
11.2020 - 01.2022
Marketing and Public Relations Specialist
Marketing Solutions (International) LTD
12.2017 - 01.2022
Owner of the small business
Mobile Massage Culture (Fit Body Massages) LTD
01.2015 - 09.2017
Business Administration and Management, Havering Collage
06-2014
Swedish Massage
09-2012
Sales Team Lead
Creative Events LTD
05.2009 - 09.2012
High Court Interpreter and Translator
Lionbridge Technologies Ltd
10.2007 - 08.2015
Hostel Manager
Friendly Fun Franks
05.2005 - 04.2007
Counseling/Psychology Program, Associate's Degree - Perth, Australia
WA, Associate's Degree
04.2001 -
Associate of Science - User Experience Design & Marketing Features
RigaTechGirls
04.2001 -
Associate of Science - Digital Marketing
'Squared' By GOOGLE (St. Giles HQ)
04.2001 -
Business Administration And Management
Havering College
04.2001 -
Bachelor of Science - Social Sciences
University of Latvia
04.2001 -
Google