Francesco Pastorelli

• Co-founder and CEO of Radio Panini, a Community Radio and panini bar based in Copenhagen.
• Responsible for the Radio operations, as well as social media, community management and website and technical infrastructure.

Achievements in the first 2 months of activity include:

• 5000+ unique website visitors, 45 days of streamed content
• 2000+ in real life visitors.
• Coordinated a program of 100+ radio hosts.
• Double digit week on week social media growth on all key metrics.

• Responsible for internal and external product marketing, and managing the support team, I am responsible for coordinating successful launch and user adoption of all new product releases.
• Facilitated successful cross-functional collaborations for the completion of key product innovation projects, fostering strong working relationships among team members.

• As Marketing Lead of a team of 3 and reporting directly to the CEO and responsible for overall marketing, growth, branding and positioning.
• Tested and scaled acquisition tactics throughout marketing and sales departments, resulting in a referral program that attained 500+ new users, lowered CAC, and increased product adoption.
• Implemented an inbound marketing strategy from the ground up, generating 15k website visits, 200+ leads and 50+ free accounts per month.
• Managed a highly automated marketing and sales funnel with a 17k contact CRM, resulting in a lead to opportunity time of less than 30 days.
• Took over outbound cold sales email program in Apollo and increased Open Rates by 70% and Demos Booked by 3x.
• Responsible for creation of various stakeholders documents, I developed the pre-seed investor pitch that resulted in €700k in capital raised.
• Elevated brand awareness and positioned the company as a Key Opinion Leader in Denmark and Sweden through content marketing and SEO.
• Developed, coordinated and executed complex co-branded campaigns with partner companies.

• Led development and implementation of Blue Lobster's overall marketing strategy, managing a team of two and reporting directly to the CEO.
• Managed brand messaging and tone of voice, collaborating with influencers and organising successful events that kick-started product commercialization in both b2b and b2c markets.
• Successfully helped pivoting company focus towards b2c during Covid pandemic, securing critical partnerships and streamlining inbound product adoption flow.
• Grew social media following by 6x in one year as, while developing highly effective acquisition and activation playbooks for smaller b2b accounts.
• Restructured website content and UX, improving user experience and boosting engagement.

• Tested and optimized e-commerce and digital marketing initiatives, with a focus on Social and Influencer Marketing campaigns.
• Designed website and webshop to enhance UX, SEO, and content for increased engagement and conversions.
• Established and aligned brand messaging and USP to target audiences for maximum impact.
• Curated the content production, including website, ads, social media, newsletter and product imagery.

• Developed and executed strategy for partnerships, influencer, and affiliate marketing in the DACH region, achieving successful campaigns with up to 50 influencers.
• Organized and led two PR events with over 500 attendees, ensuring seamless execution and positive impact on brand image.
• Supported e-commerce platforms management through analytics, reporting, and content creation on Shopify and Amazon.
• Produced high-quality content for various channels including email marketing, social media ads, press releases, merchandise descriptions, and stakeholder statements.