Summary
Overview
Work History
Education
Skills
Software
Timeline
CustomerServiceRepresentative
Fredrik Apelqvist

Fredrik Apelqvist

Partner Readiness & Influence Team Lead
Stockholm

Summary

Driven leader with a focus on people and developing high-performing teams to create exceptional customer experiences. I excel in delivering measurable results through strategic partnerships and hands-on leadership. At Microsoft, I successfully led the implementation of AI to consumers alongside key retail partners, achieving unprecedented satisfaction scores through my management of Campus training programs. I bring structure, energy, and a deep conviction in the power of product experience to effectively engage both teams and customers.

Team Leader experienced in directing activities of workgroups. Develops strategies, provides training, sets goals and obtains team feedback. Excellent interpersonal and communication skills. Big picture focus with excellence in communicating goals and vision to succeed. Problem solver, networker, and consensus builder.

Overview

12
12
years of professional experience
6
6
years of post-secondary education
2
2
Languages

Work History

Nordic PR&I Team Lead

Microsoft
02.2023 - Current
  • Lead the Nordic PR&I (Partner Readiness & Influence) team, enhancing retail excellence and forging strategic partnerships across the Nordics.
  • Oversee cross-functional collaboration to ensure robust go-to-market execution and alignment with Microsoft's priorities.

Sales Manager Open Market

Huawei Consumer Business Group
01.2022 - 02.2023
  • Directed open market channel sales strategies, driving growth and increasing visibility for Huawei’s consumer products.
  • Cultivated strong relationships with key partners to maximize market penetration and brand presence.

Area Retail Sales Manager

Huawei Consumer Business Group
10.2018 - 01.2022
  • Managed retail sales and operations throughout the region.
  • Supported store performance, team training, and product launches in coordination with internal and external stakeholders.

Department Manager / Sales Leader

Elgiganten AB
05.2016 - 06.2018
  • Oversaw department operations and managed a sales team, focusing on key performance indicators, customer experience, and product performance.
  • Led sales initiatives and motivated the team through hands-on leadership.

Assistant Department Manager

Elgiganten AB
05.2014 - 06.2016
  • Assisted in executing department strategy, managing staff scheduling, sales goals, and daily operations.

Sales Associate

Elgiganten AB
02.2013 - 04.2014
  • Provided exemplary customer service and achieved top sales performance within the department.

Education

Master’s Degree - Group and Leadership Psychology

Luleå tekniska universitet
01.2013 - 01.2019

Skills

Leadership & Team Development

Software

Microsoft 365

Copilot

ChatGPT

Power BI

Excel

Timeline

Nordic PR&I Team Lead

Microsoft
02.2023 - Current

Sales Manager Open Market

Huawei Consumer Business Group
01.2022 - 02.2023

Area Retail Sales Manager

Huawei Consumer Business Group
10.2018 - 01.2022

Department Manager / Sales Leader

Elgiganten AB
05.2016 - 06.2018

Assistant Department Manager

Elgiganten AB
05.2014 - 06.2016

Sales Associate

Elgiganten AB
02.2013 - 04.2014

Master’s Degree - Group and Leadership Psychology

Luleå tekniska universitet
01.2013 - 01.2019
Fredrik ApelqvistPartner Readiness & Influence Team Lead