Gavrila Livia Lacramioara
Bucharest
Summary
Experienced pharmaceutical specialist with solid expertise in promoting CNS products. Results-driven and focused on building long-term relationships with healthcare professionals and key opinion leaders, I aim to contribute to the sustainable growth of the business through ethical sales strategies, key partnership management, and effective use of modern multichannel communication. My career goal is to transition into a Key Account Manager role, where I can leverage my scientific expertise and communication skills to support brand development and company objectives.
Overview
25
25
years of professional experience
Work History
Medical Representative (CNS Portfolio)
Lundbeck Romania SRL
09.2007 - Current
- - Exclusive promotion of CNS portfolio to specialist physicians (psychiatrists, neurologists).
- - Development and consolidation of professional relationships with key opinion leaders (KOLs) and high-potential physicians.
- - Use of digital tools and CRM platforms for territory planning and monitoring, in line with regulations and ethical standards.
- - Organization and delivery of medical presentations and symposia, contributing to brand visibility.
- - Collaboration with cross-functional departments (marketing, medical, sales management).
- - Regular reporting of market data, identifying opportunities and therapeutic barriers to optimize sales strategies.
Medical Representative
Nycomed SA
02.2006 - 09.2007
- - Presentation of pharmaceutical products to specialist physicians (rheumatologists, neurologists, surgeons, orthopedists, gynecologists).
- - Implementation of national marketing and sales plans.
- - Monitoring of market and competition.
Medical Representative
Imedica SA
08.2000 - 02.2006
- - Medical and educational promotion activities to physicians across various specialties (broad portfolio of generic medicines).
- - Management of client portfolio and development of professional network.
- - Periodic reporting of results and compliance with commercial objectives.
Education
Master's Degree - Multifunctional organic compounds (natural and synthetic)
University of Bucharest
Bucharest06.2000
Skills
- Pharmaceutical promotion and sales in CNS area
- Relationship management with HCPs and Key Opinion Leaders
- Strong communication and negotiation skills
- CRM systems and digital multichannel tools
- Event organization and medical presentations
- Market analysis and opportunity identification
- Independent work and cross-functional collaboration
- IT skills: MS Office, industry-specific CRM
Languages
English – Advanced
Italian – Intermediate
Awards
- Awarded “Representative of the Year” for outstanding performance in sales and promotion., - Demonstrated flexibility by covering multiple territories and adapting to diverse markets., - First representative to exceed 50% market share for Abilify Maintena in the assigned region.
Additional Information
Driving licence: Category B
Timeline
Medical Representative (CNS Portfolio)
Lundbeck Romania SRL
09.2007 - Current
Medical Representative
Nycomed SA
02.2006 - 09.2007
Medical Representative
Imedica SA
08.2000 - 02.2006
Master's Degree - Multifunctional organic compounds (natural and synthetic)
University of Bucharest