Hanne Ovesen

Successfully designed and led communications and branding to strengthen the voice of the company in the water sector. Alfa Laval is now recognised as a thought leader by internal and external stakeholders.

• Led a team to deliver integrated communications and branding for all stakeholders.
• Cross-functional collaboration to craft strategic messaging and positioning aligned with corporate brand narrative.
• Ensured coherence in messaging across communication, branding and advocacy efforts.
• Managed public relations pipeline, coaching spokespeople to effectively deliver key messages and acted as a spokesperson.
• Organised and engaged in high-profile events and moderated public speaking engagements.
• Led a team of content creators to deliver cohesive and strategic assets.
• Contributed to a business strategy for water

Leveraged branding and communication strategy in response to global warming and climate changes to position the company in line with the corporate positioning of the company as “a transition leader to a more sustainable world.”

• Cross-functional collaboration to strategically anchor the company’s messaging and positioning into an integrated transformation story.
• Achieved formal credentials by completing the Sustainability Leadership Programme at Imperial College London.
• Secured senior executive buy-in and ensured alignment with business development and corporate strategy.

I took ownership and partnered with senior management to enhance employee engagement by incorporating data from employee surveys to design and execute strategic leadership and change communication, corporate branding, and issue management.

• Pioneered ways to increase employee engagement with gamification, enabling employees to clearly understand their role in the implementation of the strategy.
• Issue management: Cross-functional collaboration to orchestrate communication to mitigate risks and guide stakeholders through complex organisational changes across a global business environment

• Developed and executed a targeted PR strategy, elevating the company’s profile and market presence in Denmark.
• Achieved a 24-position increase in the annual image ranking by “Ingeniøren” within one year.
• Oversaw the editorial, operational, and strategic management of all external print and digital communications.
• Introduced a global PR management system, enhancing efficiency and transparency in external communications.
• Managed vendor selection and relationships.
• Recruited and led a communications team member.

• Established and managed public relations and branding processes in India and Russia.
• Merger & Acquisition: Designed and executed integrated communication strategies for internal and external stakeholders in a merger and carve-out process in a global business environment.
• Engaged in cross-functional fora to transform the corporate brand
• Designed and led a transformation to anchor values and purpose across global organisation spanning 60+ locations.
• Led communication for the outsourcing and consolidation of finance functions, guiding stakeholders through a complex change across a global business environment.

• Maintained close liaison with key stakeholders from leading global oil corporations to perform daily assessments of spot price movements.
• Heavily engaged in the revision of the methodology for assessing Russian crude oil prices used in long-term contracts across the industry.

• Founded and managed a media production company in Moscow, delivering written articles and radio programs to leading Danish media outlets.
• Reported on current events across Russia, Belarus, Ukraine, Georgia, and Moldova, with extensive field assignments.
• Conducted on-the-ground reporting in the Northern Caucasus and Chechnya during active conflict, documenting Russian military actions in the region.
• Researched and authored over 350 articles and produced nine radio broadcasts, each ranging from 45 to 90 minutes.
• Recruited and managed an employee.