HANS JACOBSEN
Strategic Sales - Market launcher - Leader
Silkeborg
Summary
Senior commercial leader with 10+ years of experience driving revenue growth, launching and scaling markets, and building high-performing sales teams across DACH and the Nordics. Proven track record in enterprise SaaS, AI, data, and B2B technology, consistently exceeding targets and leading complex sales cycles. Strong at combining strategic thinking with hands-on execution, trusted by C-level stakeholders, and experienced in both scale-ups and established growth companies.
Overview
11
11
years of professional experience
4
4
Languages
Work History
Senior Strategic Account Executive - DACH
Neurons Inc.
04.2024 - Current
- Own and grow strategic enterprise accounts across the DACH region
- Advise global brands using neuroscience-driven insights to predict consumer behavior with high accuracy
- Drive complex sales cycles involving senior stakeholders across marketing, design, and leadership teams
- Support long-term account growth, expansion, and retention
Senior Account Executive
Ocean.io
01.2023 - 09.2023
- Sold AI-powered ABM and B2B data solutions to mid-market and enterprise clients
- Achieved 160% of target in first quarter
- Set company record for best first month performance by a new hire
- Collaborated closely with marketing and product teams to align ICP targeting and value proposition
Sales Director
Layerise
09.2022 - 01.2023
- Led sales strategy, pipeline management, and hiring
- Optimized sales processes and coached team members to improve performance
- Contributing to ARR-Goal with Enterprise and mid market sales efforts
Head of Sales
Layerise
01.2021 - 01.2023
- Built and scaled the sales organization, including hiring, onboarding and coaching.
- Build and optimized pricing and offerings
- Established they full CRM-Setup (Hubspot)
- Defined go-to-market strategy and commercial priorities
- Worked closely with founders and leadership on growth initiatives
- Build and streamlined sales processes, resulting in enhanced efficiency and increased productivity.
- Achieved 115% of Target in the first year
Head of Sales - DACH
eloomi
07.2020 - 01.2021
- Led and scaled DACH sales operations
- Coached team members and improved performance
- Focused on enterprise and mid-market expansion
Senior Account Executive
eloomi
08.2019 - 07.2020
- Responsible for launching and growing the DACH market
- Closed new business and managed complex sales pipelines
- Supported localization and market-entry initiatives
- Spearheaded the translation of the platform from english to German
- Taking part in the Marketing effort towards the DACH market
- Performed 117% of Target in new market
Team Lead Sales - Denmark
Pleo
02.2019 - 08.2019
- Led and coached the Danish sales team
- Drove strategic initiatives and operational improvements
- Helped build and grow the German Market
Account Executive
Pleo
08.2018 - 08.2019
- Managed full sales cycle (inbound & outbound)
- Consistently met and exceeded individual sales targets
- Helped customers increase productivity and improve financial control
Account Executive & Market Launcher - Norway
Trustpilot
06.2017 - 04.2018
- First hire for the Norwegian market
- Launched and scaled SMB and enterprise sales in Norway
- Exceeded ramp-up expectations by 3 months through outbound prospecting (normal ramp period 6 months)
- Supported hiring and onboarding of new team members
Head of Sales & Country Manager - Denmark
ABAX
01.2015 - 05.2017
- Went from SDR, to Team lead, to Booking supervisor in NL (Amsterdam) to Country manager within 2,5 years
- Managed sales teams, pipeline, recruitment, and key accounts
- Collaborated with C-level leadership on campaigns and strategy
- Achieved 400% increase in revenue and productivity within 6 months by working closely with my team after becoming the Head of Sales and being responsible for the Country Revenue
Education
Agricultural Education - Hoof Trimmer
Landbrugsskole Holstebro
Holstebro 04.2001 -
Technical Education - Lorry Truck Mechanic
Vejle Tekniske Skole
Vejle 04.2001 -
Skills
Enterprise & Strategic Sales
DACH & Nordic Market Expansion
C-Level & Stakeholder Management
Sales Leadership & Coaching
Go-To-Market Strategy
Pipeline & Forecast Management
CRM & Sales Operations
Customer Experience & Retention
Relationship management
Quad-Lingual (Danish, German & Norwegian on native level & English full professional proficiency)
Sales strategy development
Timeline
Senior Strategic Account Executive - DACH
Neurons Inc.
04.2024 - Current
Senior Account Executive
Ocean.io
01.2023 - 09.2023
Sales Director
Layerise
09.2022 - 01.2023
Head of Sales
Layerise
01.2021 - 01.2023
Head of Sales - DACH
eloomi
07.2020 - 01.2021
Senior Account Executive
eloomi
08.2019 - 07.2020
Team Lead Sales - Denmark
Pleo
02.2019 - 08.2019
Account Executive
Pleo
08.2018 - 08.2019
Account Executive & Market Launcher - Norway
Trustpilot
06.2017 - 04.2018
Head of Sales & Country Manager - Denmark
ABAX
01.2015 - 05.2017
Agricultural Education - Hoof Trimmer
Landbrugsskole Holstebro
04.2001 -
Technical Education - Lorry Truck Mechanic
Vejle Tekniske Skole
04.2001 -