Henrik Brodersen

• Leading team of specialists
• Business development - new channels and new partnerships
• Responsible for Product Packaging
• Responsible for Global Pricing
• Responsible for product Quick start guides, FAQ and manual
• Developed Enterprise & Hospitality product portfolio.

• Responsible for building Enterprise product portfolio
• Responsible for building partnership products and GTM
• Responsible for Getting MS Teams, Zoom and Google certifications (Certification partnerships)

• Creating and implementing category strategy and roadmap
• Identify business opportunities
• Coordination with Sales, Marketing and Operations teams
• Develop launch plans with effective go-to-market approach
• Responsible for Product Lifecycle Management
• Planning of product updates, price changes, product replacements.

• Responsible for planning of customer projects
• Responsible for execution of deliveries for customers
• Planning and execution of product roadmap
• Business cases
• Pre-sales activities.

• Product roadmap responsible
• Responsible for large innovation project
• Involving entire organization, and external partners - collecting over 300 ideas
• Project lead on taskforce for testing new digital solutions in retail
• Deployed solutions at two major retail-chains with great success
• Compiling, for management group, facts and finding on lottery category
• Ad hoc reports and tasks for CEO

• Established roadmap and process for alignment with IT, Marketing and Sales
• Established new organization with more performance and customer driven culture
• Optimized games offering in digital sales channel
• Provided product focus on innovation and digitalization
• Launched major new product within first 6 months - first product launch in years
• Executed on company Strategy 2015
• Put new turnaround strategy in place for instant tickets
• Mapped portfolio strategy, short and long term to optimize with respect to players drivers
• P/L responsible for 5 billion-dkk revenue
• Management of team of 12 Product Managers and coordinators.

• Owner of a 600 mio
• Dkk product category
• Implemented category strategy 2011-2014
• Established a business reporting structure and culture in the product management department
• Successfully launched Jabra LINK850, Jabra Pro 900 series, LINK280
• At time had 2 major project in development - one being no 1 priority for the company in 2013
• Simplified portfolio by reduction of sku numbers by more than 50%
• Implemented Hardware as a Service concept - new business area for GN
• Part of an M&A Due diligence process - for new market introduction in CALA.

• Best product launch in GN; the Jabra BIZ2400, a project that was on time, less spend in development cost than budgeted and with a 33% reduced ROI time
• Guest speaker at large partner and customers conferences
• Multiple sales trainings sessions with internal and external partners and end customers
• Conducted own market research at end customers and partners
• Successfully launched a global sales campaign targeting competitor installations (cash for trash) - winning more than 12.000 agent positions.

• Established appropriate regional forecasting and demand planning process
• Provided pre-sales product and solution training for region
• Development and implementation of marketing, promotion and sales programs to drive achievement of revenue and profit targets.

• Build a targeted approached for selecting products - a funnel process
• Planned and executed large several customer seminars
• Determine the correct marketing mix for TDC Large Account
• Part of the Large Account mgmt
• Group responsible for ensuring correct marketing mix and product selection for the LA market
• Plan and carry out sales and marketing activities to support sales targets.

• Implemented two of three largest projects in TDC Business (NØS aftalen and ForeningsAftalen)
• Responsible for market analysis on prices, sales, marketing and product positioning strategies
• Build reporting system 'trafikbarometer' - to ensure product performance tracking
• Part of winning back SKI tender.

• Produce marketing plans for Teleglobe's services and product launches
• Sales forecasts to CEO
• Responsible for PR - maintaining and developing relationships to media and journalists.

Established trustworthy name for myself in the gaming business - bringing in several triple-A title with more than double-digit million revennue

• Successful launch of several major titles, Colin Mcrae, Tomb Raider and more
• Negotiated and signed up two major publishing houses - Codemasters and Eidos.