Irena Kržič

• Drove global business development and strategic partnerships in the Food & Beverage sector, focusing on cross-segment selling and market expansion
• Developed value proposition for key industries like dairy, poultry, and S&A
• Collaborated with internal teams to optimize value propositions and enhance customer engagement

Results:

• Established condition-based monitoring expertise and training, improving customer engagement and service delivery
• Led a successful sales turnaround in the Asia Pacific region, driving double-digit growth
• Fostered segment cross-collaboration, improving overall sales performance and operational efficiency

• Led product portfolio development for flat stations, driving key initiatives at the Danfoss Tuzla factory.
• Applied Agile methodologies for efficient project management and rapid adaptation to market demands.
• Conducted competitive analysis to identify market opportunities and ensure regulatory compliance.

Results:

• Successfully finalized the development of standard stations and watertight cabinet projects.
• Enhanced collaboration with the Danfoss factory, improving product quality and time-to-market.

• Led business development efforts in China, Turkey, and Russia for hydronic floor heating, focusing on market expansion and customer engagement.
• Conducted market research to drive strategic decisions and identify growth opportunities.
• Managed cross-functional teams and mentored junior members to drive business growth.

Results:

• Delivered 94% growth in the Turkish market through effective strategy implementation.
• Navigated challenging macroeconomic conditions in China, safeguarding market position.
• Developed strategies for EER, APAC, and LAM, driving continued regional growth.

• Led product portfolio development for energy metering in China, Russia, and APAC, driving €21M in additional revenue and improved EBIT
• Managed cross-functional teams to launch products on time and within budget, while overseeing supplier audits and quality processes.
• Conducted market research and organized sales & customer training to boost product knowledge and conversion rates

Results:

• Achieved 20% growth in China, up from 0%.
• Defended product line's position in Russia with a new product strategy.
• Ensured continuous sales growth in APAC with a successful product roadmap and improved quality.

• Led a team of hardware, firmware, and software specialists in developing an NB-IoT module, fostering innovation and improving problem-solving.
• Created detailed project plans with timelines, milestones, and budgets, ensuring timely delivery of high-quality results

Results:

• Successfully completed key project milestones
• Enhanced cross-functional collaboration and project efficiency.

• Led development in APAC, driving 100% CAGR and influencing demand for energy metering solutions.
• Collaborated with technical teams to analyze market trends and optimize product offerings.
• Supported strategic planning through data analysis to improve market penetration.

Results:

• Strengthened key stakeholder relationships across the region.
• Enhanced market positioning by aligning products with regional needs.

• Created technical documentation, including data sheets, user guides, and product specifications.
• Delivered product presentations to sales teams across regions and managed global price lists.
• Ensured compliance with regulations like ROHS, WEEE, and RED directives.

Results:

• Improved cross-regional support with streamlined documentation.
• Strengthened sales with organized product catalogs and pricing.
• Maintained full regulatory compliance for market access.

• Supported lectures and practical exercises, implemented Archicad, and created learning materials.
• Presented the Thermodynamic Laboratory during SlovenianTechnical Days.

Results:

• Improved student engagement and learning resources.
• Enhanced laboratory visibility