International experienced and commercial focused CEO working in complex multinational organizations.
Broad CEO experience from various consumer sectors with full P&L and value chain responsibility.
Overview
31
31
years of professional experience
Work History
CEO
Maja Invest Holding ApS
01.2023 - Current
Management consulting in Europe within B2B and B2C.
CEO Northern Europe
Teka Industrial S.A. / Intra Group
01.2020 - 12.2022
Global manufacturer of stainless-steel products for the consumer and construction industry. Reporting to the Board of Directors. Responsible for the 3rd largest region in the company with sales of +€60 Mio. and +200 employees. Six legal entities and two factories. Full P&L responsibility incl. Finance, IT, purchasing, production, logistics, product development, sales, and service.
Developed organizational and leadership competences resulting in high performance teams and +10% increase in employee satisfaction.
Closed factories and moved volumes to existing ones to increase productivity and profitability.
Created and executed operational plans during the Covid pandemic to ensure sustainable business resulting in organic sales growth of +8% and +5% EBIT growth.
Transformed the Scandinavian, German and Benelux businesses and grew organic sales by +12% and reduced SG&A by +9%.
Executed front-end innovation processes by direct connecting customers to our matrix organization resulting in new business development of +7%.
Sales & Marketing Director
Teka Industrial S.A. / Intra Group
08.2012 - 12.2019
Responsible for sales, marketing, business development and acquisitions. Managing entities in Denmark, Sweden, Norway, Benelux, Germany and +20 export countries. Sales of +55€ Mio. and +100 employees.
Hand-picked by the head quarter to develop the strategy plan for top European customers.
Successfully developed the European go-to-market strategy and value propositions.
Established the Scandinavian brand in the construction industry in Germany and Benelux bringing +25 customers onboard year 1.
Executed two acquisitions in Germany and Benelux resulting in +15€ mio. sales and EBIT +8%.
Developed and executed robust partner programs to top accounts, restructured the Scandinavian sales & service teams resulting in +9% sales and +5% commercial margin increase.
Established a strong front-line organization with high industry competence and grew employee satisfaction rates double digit.
CEO and CFO
Teka Industrial S.A / Juvel A/S
05.2011 - 12.2022
Responsible for the full operations in Denmark including purchasing, production, logistics, warehousing, product development, sales, customer service and administration.
Full company turn-around and integration of Juvel A/S into Teka Industrial S.A.
Resulting in +10% new business sales and +15% SG&A decrease.
Realized the full potential of the new cost base and introduced shared services leading to increased customer satisfaction rates by +25%.
Juvel A/S became in 2013 the most profitable entity in the group with +15% EBIT.
Outsourced part of the Danish production and increased profitability by +15%.
CEO Nordics / Switzerland / Eastern Europe
Avery Dennison A/S
04.2007 - 04.2011
Fortune 500 company and multinational branded manufacturer of consumer products and packaging materials.
Responsible for the 4th largest region in the company with sales of +€40 mio. and +60 employees. Full P&L responsibility incl. finance, IT, purchasing, production, logistics, product development, sales, and service.
Member of the European Management Team based in Munich.
In 2007/08 implemented Enterprise Lean Sigma and restructured the Eastern European region towards a regional setup resulting in 20% less SG&A and increased EBIT by +50%.
In 2008/09 in a decreasing market, margin was increased and OPEX was reduced to maintain the same net profit as in 2007/2008
Implemented multi-pronged sales career management program that increased employee satisfaction and improved employee retention rates +10%
Launched successfully a new Eco-friendly product division which exceeded target by €1 Mio
First year.
CEO Nordics / Switzerland
Avery Dennison A/S
03.2002 - 04.2007
Earned quick promotion and turned around the business in Switzerland
Successfully developed the growth strategy resulting in +20% sales through customer partnerships and new product launches
Increased market share in Nordic by 10% by implementing open innovations on new growth projects
Achieved best growth performance in Switzerland of any region in 2006
Introduced proactive customer service culture, elevating service levels in all functions
Changed the company focus from being a production company to a sales service organisation
Created and implemented comprehensive customer and consumer training program and increased brand awareness by 15% and market share by 8%.
Sales Director
Esprit de Corp. A/S
09.1999 - 02.2002
Multinational manufacturer apparel and other lifestyle products.
Driving operations and responsible for starting up all new business divisions.
Successfully developed the growth strategy resulting in new business sales of +10 mio. from 0 with a significant higher contribution vs benchmark and traditional set-up.
The business model was new towards the industry.
Reversed historical sales declines and achieved record sales year 1 of +30%.
Sales Director Germany, Switzerland and Austria
Esprit de Corp. GmbH
08.1997 - 08.1998
Full P&L responsible for the 2nd biggest division of +15 Mio. € maximizing the market potential and building strong growth. Organisation of +40 employees in Germany, Switzerland, and Austria. Member of the European Management Team.
Garment / fabric responsible for the new sport division.
Expanded German distribution base with 15% and increased margins by 5%.
Achieved best growth performance of any region in 1998 of 40% in Austria and EBIT growth of 70%.
Expanded retail shop-in-shop presence by major accounts by introducing a vertical product flow to optimize sales and take cost out of value chain.
Sales Director
IC Group GmbH
07.1992 - 07.1997
Danish manufacturer of apparel and lifestyle products.
Full P&L responsible for sales and marketing B2B & B2C with yearly sales +20 Mio. €. and +100 employees.
Re-organized the B2B division, maintained same sales level with 20% less resources and become profitable.
Opened 20 own retail stores in 2 years ensuring successful footprint in Germany and prepared the listing on the Danish Stock Market.
Launched new purchasing system and increased store-by-store revenue by 20%.
Executive board member
Teka Industrial S.A. and Avery Dennison
Various entities in Scandinavia, Germany, and Holland.
Education
Advanced Management Programme
INSEAD
Fontainebleau, France
06.2010
Enterprise Lean Sigma And Kaizen
Avery Dennison
Münich
2008
Diploma (HD) - Internatinal Business
CBS
Copenhagen
Diploma (HD) - Accounting And Financial Management
CBS
Copenhagen
HH - undefined
Kalundborg Business School
Skills
Strong expertise in supply chain management and production footprints
Solid expertise with go-to-market strategies, organizational transformations, compliance, and sustainability
Excellent strategic skills and broad operational experience
Documented abilities to motivate and unify organizations from different cultures
Inspiring leadership style with an inclusive and winning attitude
10 years’ experience living abroad working in international matrix organizations
Languages
Danish
Native language
German
Advanced
C1
English
Advanced
C1
Scandinavian
Proficient
C2
Timeline
CEO
Maja Invest Holding ApS
01.2023 - Current
CEO Northern Europe
Teka Industrial S.A. / Intra Group
01.2020 - 12.2022
Sales & Marketing Director
Teka Industrial S.A. / Intra Group
08.2012 - 12.2019
CEO and CFO
Teka Industrial S.A / Juvel A/S
05.2011 - 12.2022
CEO Nordics / Switzerland / Eastern Europe
Avery Dennison A/S
04.2007 - 04.2011
CEO Nordics / Switzerland
Avery Dennison A/S
03.2002 - 04.2007
Sales Director
Esprit de Corp. A/S
09.1999 - 02.2002
Sales Director Germany, Switzerland and Austria
Esprit de Corp. GmbH
08.1997 - 08.1998
Sales Director
IC Group GmbH
07.1992 - 07.1997
Executive board member
Teka Industrial S.A. and Avery Dennison
Advanced Management Programme
INSEAD
Enterprise Lean Sigma And Kaizen
Avery Dennison
Diploma (HD) - Internatinal Business
CBS
Diploma (HD) - Accounting And Financial Management