Jens Bredning
Lillerød
Summary
Highly accomplished leader with more than 30 years of experience in the HVAC industry in the Scandinavia. Proven track record of driving organizational growth, optimizing operational efficiency, and fostering strategic partnerships.
A visionary leader with a strong understanding of market dynamics and a passion for delivering profitable results. Know for leading and developing high performing teams in a competitive and complex regulatory environment. Effective communicator and relationship builder.
Overview
30
30
years of professional experience
4
4
Languages
Work History
Vice President of Sales
Bosch Home Comfort Group
09.2016 - Current
- ·P&L responsible with a total sales of 1.4 BNN DKK in 2022.
- 13 direct reports (total team of 150 employees)
- Country Manager DK and SE (60+ traveldays)
- Leading of Country Manager in Norway and Finland
- Business turn-around to Nordic cluster
- Negotiations on commercial terms with large accounts
- Brand consolidation DK, NO and FL
- Contract negotiations with major wholesalers Nordic
- Member of the board of directors, Bosch Thermoteknik AB (Tranås)
- Business development Nordic
- Dual brand and channel strategy in SE
- Develop and improve multibrand approach (SE)
Regional Sales Director
Bosch Home Comfort Group
01.2005 - 09.2016
- P&L responsible for the division in Denmark and for the industrial business in the Nordic region.
- Monthly reports to HQ
- Daily management of salesforce, product management and marketing department.
- Marketing- and media plan.
- Country Strategy Development
- KAM responsible for wholesalers including annual agreements.
- Competence Management Programme
- Setting up target and KPI’s for sales force and other employees.
- Incentive schemes for employees.
- Setting up the organization to ensure productivity improvements and reduce complexity
- Sales Force Management /Territory Optimization
Product Manager Heating & Ventilation
Brødrene Dahl A/S (Saint Gobain Distribution Denmark)
01.1994 - 10.2003
- Category Management
- Annual negotiation of framework agreement on portfolio (>100 mio EUR.)
- Frequent visit branches to optimize local assortment and category strategy.
- Sales & Marketing campaigns
- Development of Sales Enabling tools
- Supplier selection
- Optimization of central warehouse (ABC
Education
Graduate Diploma in Business Administration - International Business
Copenhagen Business School
Copenhagen06.2007
Bachelor of Commerce - Sales And Purchasing
Niels Brock Business School
Copenhagen06.1994
Skills
Affiliations
- Member of the board in the Danish Heatpump Association (Varmepumpeindustrien)
- Menber of the Board of iEnergi (The Alliance of Inteligent Energy
- Member of the board of management Bosch Thermoteknik AB
Hobbies
Fittness and running
Good food and fine wines
Travelling
Timeline
Vice President of Sales
Bosch Home Comfort Group
09.2016 - Current
Regional Sales Director
Bosch Home Comfort Group
01.2005 - 09.2016
Product Manager Heating & Ventilation
Brødrene Dahl A/S (Saint Gobain Distribution Denmark)
01.1994 - 10.2003
Graduate Diploma in Business Administration - International Business
Copenhagen Business School
Bachelor of Commerce - Sales And Purchasing
Niels Brock Business School
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