Summary
Overview
Work History
Education
Skills
Personal Information
Languages
Timeline
Generic
Jessica Brenner

Jessica Brenner

Visual Merchandiser

Summary

Passionate about fashion and leadership, bringing a results-orientated approach and brand awareness. Highly skilled in fashion knowledge, planning and prioritizing, team building and trainings, securing an excellent customer experience with results proven in several markets and projects.

Overview

6
6
years of professional experience
12
12
years of post-secondary education

Work History

Visual Merchandiser

Mango
05.2024 - Current

- Opening of first MANGO store in Aarhus.

- Onboarding in Helsinki Flagship and Copenhagen Flagship.

- Collaboration with PMD (Product Manager District) in order to understand the customer behavior and take actions regarding product and stock management.

- Guidance on how to build a new team with the managers.

- Training and mentoring team members.

- Portfolio of store appearances to inspire other stores in the market.

- Analysis of sales data to identify trends and adjust visual merchandising plans accordingly, maximizing revenue potential.

Merchandiser Assistant Store Manager

HUGO BOSS
6 2022 - 04.2024

- Support stores in Oslo and Copenhagen improving the visual presentation and stock management.

- Analyzed competitor offerings to differentiate our brand from others within the market space.

- Managed inventory levels, ensuring optimal product availability for customers while minimizing overstock costs.

- Boosted store sales by developing and implementing effective merchandising strategies.

- Monitored employee performance metrics closely which aided in identifying areas needing improvement or additional training opportunities.

Visual Merchandiser Manager

H&M
3 2020 - 5 2022

- Leader of Visual Teams consisted by Indoor and Styling specialists - two teams of nine people - in both Flagship Store and Shopping Center Store, number one of sales in Portugal.

- Recruitment of Visual Merchandisers to other stores, conducting interviews and providing feedback to head of HR for talent acquisition processes.

-Trained and supervised junior visual merchandisers, working actively with talent pipeline in developing and implementing complete training processes with SMART goals.

-Collaborated with store managers to develop tailored visual merchandising strategies for optimal customer engagement, analyzing sales data and creating action plans to continuously overcoming KPI's.

-Manage available budget to create new displays and creative solutions to enhance customer experience in most important campaigns.

- Monitored competitor strategies, adapting visual merchandising techniques to stay ahead in the market.

Visual Expansion Team

H&M
06.2018 - 02.2020

-Visual team specialized in several projects such as buildings, re-buildings, space optimizations, visual training, among others.
-Visual Team Leader in three buildings and two re-buildings.
-Conducted store audits to ensure compliance with company policies and visual presentation standards.
-Collaborated with cross-functional teams (Interior Project, Merchandiser, Marketing, Product Manager) to develop cohesive visual merchandising strategies in line with brand guidelines.
-One year of experience in the Global Flagship Store in Barcelona, going through all the customer profiles and being part of Pilot Store for the South Europe Market.

Education

Bachelor's Online - Marketing

Universidade Europeia
Current -

Online Course - Understanding Fashion: From Business to Culture

Institute Français De La Mode
Paris

Bachelor's - Phychology

ISPA
Lisbon
04.2001 - 05.2013

Skills

Decision Making

Communication

Computer Skills

Leadership and Management

Ability to Work Under Pressure

Communication Skills

Fashion

Adaptability

Window displays

Visual Merchandising

Merchandising plan creation

Product display

Personal Information

  • Date of Birth: 02/01/92
  • Nationality: Portuguese
  • Driving License: B

Languages

German
Beginner
A1
English
Proficient
C2
Spanish; Castilian
Advanced
C1
Danish
Intermediate
B1
Portuguese
Proficient
C2

Timeline

Visual Merchandiser

Mango
05.2024 - Current

Visual Expansion Team

H&M
06.2018 - 02.2020

Bachelor's - Phychology

ISPA
04.2001 - 05.2013

Merchandiser Assistant Store Manager

HUGO BOSS
6 2022 - 04.2024

Visual Merchandiser Manager

H&M
3 2020 - 5 2022

Bachelor's Online - Marketing

Universidade Europeia
Current -

Online Course - Understanding Fashion: From Business to Culture

Institute Français De La Mode
Jessica BrennerVisual Merchandiser