Juan Jose Keena

• As the Chief Marketing Officer, I've had the privilege of building and leading our vibrant marketing team of 10 skilled professionals across the globe, split into Product Marketing, Partner Marketing and Inbound Marketing for two years. In this period, I've spearheaded our company's marketing strategies using innovation and design thinking methodologies, catalyzing an impressive surge in overall profitability—a remarkable 130% year-over-year increase.
• My leadership not only accelerated our brand recognition, positioning and satisfaction but also seamlessly integrated two new brands into our company, bolstering our market position and contributing substantially to our overarching company goals and continuous growth.
• I’ve successfully launched a Product-Led Growth (PLG) motion, leveraging user experience to drive adoption. By integrating this with an Ecosystem-Led Growth (ELG) strategy, I created a collaborative environment where partners and customers enhance our platform's value. This dual approach amplified our market reach and user engagement, ensuring alignment and maximizing our go-to-market impact.

• As a Brand Strategist at TimeXtender, I launched initiatives that significantly enhanced our brand recognition and sentiment
• My role involved distilling complex market insights into actionable content strategies, directly impacting our brand's growth. (NPS 60, Organic Traffic Growth 29%, YoY)
• Through targeted messaging and strategic communication and design thinking methodologies, I contributed to elevating TimeXtender's market presence in the data industry, fostering a stronger connection with our audience, our partners, and ultimately, driving our company's growth trajectory.

This position required me to leverage deep market insights and cultivate strategic partnerships, enhancing TimeXtender's reach and influence across Europe.

• My efforts not only solidified existing relationships but also opened doors to new opportunities, significantly contributing to our brand's growth and presence in key European markets.
• Fostered strong relationships with key industry influencers leading to increased opportunities for collaboration on joint initiatives.
• Established Crowdsourcing channels to empower our partners and customers to do more with our technology.
• Secured high-profile partnerships, resulting in significant revenue growth and market expansion.

• As CEO of WakeupData, my focus was on steering the company toward sustainable growth, exploring new market expansions, and implementing efficiency programs
• I prioritized initiatives that not only drove our growth but also enhanced our operational efficiency, ensuring we were well-positioned to seize opportunities in new markets.
• This included leading our strategic rebranding efforts and refining our marketing strategies to effectively communicate our value proposition and resonate with our target audiences
• Deployed a new onboarding experience to boost conversions. By diving into user feedback and engagement metrics, I pinpointed where new users were getting stuck. Then, I revamped the process with personalized guides and interactive tutorials to make sure users quickly saw the value of our platform. This hands-on approach not only made our users happier but also significantly increased our conversion rates, driving sustainable growth.
• My vision for WakeupData was to build a resilient, forward-thinking company that remained adaptable in the face of industry changes, always keeping sustainability and efficiency at the forefront of our operations.

• As Chief Operating Officer at WakeupData, I was at the heart of driving operational excellence and strategic and innovation initiatives.
• My day-to-day involved orchestrating multiple, often intertwined projects that aimed to make our organization more agile and efficient.
• Developed comprehensive financial plans to support long-term business objectives, reducing operational expenses while maximizing profitability.
• Enhanced company reputation by establishing strong relationships with customers, partners, and stakeholders.

• In my role, I wove together different facets of our organization to boost our agility and streamline operations
• From spearheading LinkedIn Social Selling to embedding HubSpot Inbound methodologies into our DNA, and from ensuring GDPR compliance to unleashing innovative marketing campaigns, my aim was always clear - to propel continuous service improvement, refine our accounts receivable, and enhance our recruiting processes
• Led Design-Thinking workshops along with customers, partners and staff to increase our NPS from 30 to 50 within 12 months.
• Developed strategic plans, setting clear objectives and achievable milestones for the team.

• In my role as a Business Development Consultant, I was dedicated to driving service enhancement and offering Business Development solutions, while refining the company's existing frameworks in three pivotal areas: Talent Management, Sales and Business Development, and Marketing and Social Media
• My focus was on advancing continuous improvement strategies, optimizing policies, and streamlining processes and procedures to bolster efficiency and effectiveness across these critical segments.
• Delivered compelling sales presentations that clearly communicated value propositions tailored to client needs.
• Enhanced overall company competitiveness by researching competitor strengths/weaknesses and recommending appropriate countermeasures.

• As the Manager of Customer Success, I excelled in leading a diverse, global team of 14 Customer Success Managers based in Dublin and Dubai, focusing on LinkedIn's Small to Medium business segment
• My leadership emphasized developing and executing strategic marketing and customer success initiatives
• While managing the Customer Success Team at LinkedIn, I implemented a Win/Loss program to understand customer decisions better. By analyzing data and conducting interviews, we gained insights that reduced churn and identified upsell opportunities in the SMB segment. This initiative strengthened customer relationships and drove upsell revenue growth.
• Through proactive partnership building and insightful strategy implementation, we ensured the renewal and upsell of LinkedIn's solutions, solidifying our commitment to customer growth and satisfaction.

• I established and spearheaded a multicultural team of Growth and Engagement specialists, marking the inception of the Customer Success Manager (CSM) organization for the SMB segment at LinkedIn
• This pioneering team implemented a forward-thinking contact strategy, ensuring that our customers fully engaged with LinkedIn Talent Solutions products
• Our foundational efforts were geared towards bolstering customer loyalty and implementing effective churn prevention strategies, laying the groundwork for a robust CSM framework within LinkedIn's SMB sector.
• We optimized the onboarding experience for Enterprise Customers by creating a streamlined framework with personalized training and dedicated support. This approach reduced lead cycles by 20%, accelerated customer time-to-value, and enhanced satisfaction, leading to faster conversions and stronger long-term partnerships.

• I actively fostered a culture of excellence within our team, providing regular coaching and constructive feedback to maintain high productivity and quality standards
• I conducted mid-year and annual performance reviews for all direct reports, extending my guidance to other team members as necessary
• Additionally, I played a crucial role in advancing projects and workflow enhancements, significantly boosting the efficiency and effectiveness of Enterprise Services
• Through these contributions, I aimed to create a more agile and responsive team, ready to meet the evolving needs of our clients and the organization.

• Led, inspired and motivated Enterprise Services Representatives to excel at providing customer experience to our corporate and Strategic clients
• Owned process design and efficiency gains
• Ensured escalation management workflows were followed to full satisfaction of members and partners.

• I oversaw the worldwide deployment of Global Document Outsourcing contracts, leading remote teams and coordinating with third-party service providers across the Americas, Europe, and the Middle East for leading corporations
• As a Service Delivery Manager, my role intertwined with account management and customer operations, aiming to elevate customer satisfaction by consistently meeting SLAs with the highest service quality
• Additionally, I was responsible for demonstrating the value of our services to the customer's executive teams, fostering relationships that encouraged contract renewals and expanded product acquisition among our global clientele.

• Responsible to manage the Due Diligence and consolidation process for all Global Document Outsourcing (GDO) contract opportunities throughout Europe and maintain local customer contact relationships
• Project manage due diligence/site discovery activity worldwide
• Help design the current total cost of ownership (TCO) for customers.

• As Escalated Software Support Specialist my duties were to provide support to customers, field engineers and business partners for escalated Software issues related to Xerox devices
• Additionally, I helped to develop the Welcome Center Remote Solve Group and the Technical Mentor teams through coaching and training in order to meet operational objectives
• Furthermore, I continuously helped to increase internal Knowledge bases using appropriate tools, increasing the quality and quantity of technical solutions available for final users and Service desk teams, validating solutions as required.