Kasper Feddern
Copenhagen,84
Summary
Decisive marketing manager with a proven track record of driving company growth through creative and innovative strategies. Highly skilled in analyzing market trends and customer needs to develop targeted marketing campaigns. Successfully increases market share, brand recognition, and revenue. Adept at cultivating custom-tailored campaigns.
Also self-motivated professional offering several years of experience in the field. Passionate about combining strategy and creativity, driving new opportunities and building professional relationships.
Overview
7
7
years of professional experience
Work History
Marketing Manager
a:gain
Copenhagen
01.2024 - 09.2024
- Developed and implemented marketing plans for new products.
- Analyzed market trends to identify potential opportunities for growth.
- Managed social media accounts and campaigns.
- Created content for promotional materials, including brochures, flyers, and websites.
- Conducted customer research to gain insights into consumer behavior.
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Collaborated with internal teams on product launches and advertising strategies.
- Performed market analysis to better understand target audiences.
- Developed and implemented SEO strategies to increase website visibility in organic search engine results.
Cross Media Lead Intern
EssenceMediacom A/S
Copenhagen
08.2022 - 12.2022
- Analyzed financial data to identify trends, areas of improvement and cost savings opportunities.
- Conducted research on industry best practices for benchmarking purposes.
- Provided regular updates on progress towards performance targets to senior management.
- Created weekly and monthly reports to track progress of business goals.
- Gathered, analyzed and formatted large amounts of data into meaningful information.
- Worked with cross-functional teams to achieve goals.
- Conducted market research to assess customer needs and preferences in order to develop new products or services.
- Participated in meetings with senior management team members regarding long-term strategy planning.
Online Marketing Manager
Group Online
Copenhagen, Ballerup
01.2021 - 04.2022
- Created targeted campaigns on various social media platforms to promote products, services, and events.
- Analyzed web analytics data to identify areas for improvement in customer experience and website optimization.
- Conducted keyword research to identify target keywords for SEO purposes.
- Optimized SEO strategies to improve organic search rankings.
- Implemented tactics outlined in digital marketing plans including SEO and SEM strategies.
- Created marketing materials for social media campaigns.
- Answered customer inquiries over the phone and through email.
Student Helper
AG Gruppen
Odense
08.2017 - 03.2018
- Helped with project planning, schedule development and activity coordination.
- Supervised and coordinated activities of workers engaged in construction projects.
- Developed project plans and established schedules for completion of construction projects.
Education
Bachelor - International Sales & Marketing
Copenhagen Business Academy
Copenhagen01-2023
AP Graduate - Marketing Management
Copenhagen Business Academy
Copenhagen06-2021
High School Diploma -
Tietgen Handelsgymnasium
Odense06-2017
Skills
- Data Analytics
- Budget Administration
- Partnership Development
- PeopleSoft
- Social Media Platforms
- Budgeting and Allocation
- Digital Marketing
- Social Media Marketing
- Business Development
- Project Management
- Marketing campaign development
- Web Analytics
- Strategic Planning
- SEO
- KPI Tracking
- Market Analysis
Languages
Danish
First Language
English
Proficient (C2)
C2
German
Intermediate (B1)
B1
Swedish
Intermediate (B1)
B1
Affiliations
- Videography
- Photography
- AI
- Computing
- Sports
- Relationships
- HubSpot
- Canva / Adobe Suite
Facts about me
- Originally from Odense
- 27 years old
- Partly German
- Lived in Copenhagen 6 years
- Went to boarding school
- Travelled Asia
- Broken my back
- Used to be and elitist gymnast
References
References available upon request.
Timeline
Marketing Manager
a:gain
01.2024 - 09.2024
Cross Media Lead Intern
EssenceMediacom A/S
08.2022 - 12.2022
Online Marketing Manager
Group Online
01.2021 - 04.2022
Student Helper
AG Gruppen
08.2017 - 03.2018
Bachelor - International Sales & Marketing
Copenhagen Business Academy
AP Graduate - Marketing Management
Copenhagen Business Academy
High School Diploma -
Tietgen Handelsgymnasium
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