Katrina Aaslaid

🚀 Driving Growth & Strategic Innovation for Brandwatch's Paid Media Channels

► Exceeded performance targets for Brandwatch's social channels: Increased MQL > AMB conversion rates from 2% to 3.5%, exceeding our KPI (in 2024) & helped reduce CPMQL from $1500 to $540 (vs. target $800)

►Leveraged 6sense for more precise targeting, improving ad quality and engagement for all paid channels (Google Ads, LinkedIn, Meta

►Analyzed data to identify inefficiencies and optimize budget allocation.

►Developed a framework for spotting and eliminating low-quality leads, improving channel investment efficiency.
►Leadership & Cross-Team Collaboration: Partnered with organic social, design, content, and paid media teams to elevate creatives and messaging, delivering a personalized full funnel experience for prospects.
►Led Paid Social Strategy: Played a key role in shaping Brandwatch’s paid social direction, ensuring a data-driven, high-performing approach.

► Contributed to the management & optimization of social media budgets, identifying high ROI opportunities to maximize marketing effectiveness & improve campaign performance.

Test automation software that's accessible and easy to maintain

►Managing the day-to-day PPC campaigns across Google, Bing, Quora- with a total monthly ad spend of around 350000kr/month

►Restructuring Google & Bing campaigns from SKAG to STAG

►Conducting keyword research and developing compelling ad copy and landing pages for PPC campaigns Worldwide - targeting Leapwork's top revenue countries in North America and Europe - Increased MQLs by 12% in Q1

►Developing reports for performance overview (Data Studio, Hubspot) and recommending methods to improve marketing efforts

Novoresume is an intuitive resume builder that allows you to easily create a professional job application

►Worked closely together with the marketing team in order to develop marketing strategies that would help reach company goals - increased signups by 34% and sales by 22% within one year

►Helped establish KPI's and configured reports to measure campaign results, recommend methods to improve marketing efforts and presented results to internal stakeholders monthly

►Managed the day-to-day PPC campaigns (including paid search, video, display) across Google, YouTube, Bing, Quora, LinkedIn, Facebook, Instagram, Twitter- with a total monthly ad spend of around 150 000kr/month

►Conducted keyword research and developed compelling ad copy and landing pages for PPC campaigns Worldwide - targeted Novoresume's top revenue countries in North America, Europe, Asia, and Oceania and helped increase the monthly ROI from 150% to 450% within a quarter

►Helped develop, advertise and host around 6 webinars with over 4000 registrants and 1300+ live attendees (an average of 33.5% attendance rate)

►Developed, implemented, and coordinated email marketing automation strategies in order to onboard new users and convert signups into purchases - increased email open rates to an average of 33%

Cobiro is an effective and simple to use Artificial Intelligence for Google Ads and Google Shopping

►Developed customer relationships that promoted retention and loyalty

►Created videos and educational content that helped improve user onboarding

►Carried out quality checks on customers Google Ads accounts and made sure customers were satisfied with the service, improved areas of dissatisfaction

bmetric onsite channel technology works with 400+ outcomes on your website to promote visitors with the right channel and message at the right time

►Developed, implemented, tracked, and optimised digital marketing plans through email, web, social media, and social media advertising

►Worked closely together with the sales team to nurture leads

►Helped put together an email marketing automation strategy

►Developed content (blog posts, ebooks, case studies, ad copy, web copy) and ensured all visuals were concise, compelling, and on-brand