Karina Haugaard Bech

• Website development: Planning and launching of new website – including copywriting, navigation and target groups considerations, cooperation with graphic designer and web agency, stakeholder management, development of SEO strategy and optimization.
• Content plans: Continuous content creation for website, social media (LinkedIn) and copywriting of various brochures and marketing material.
• Patient material: Writing material specifically aimed for patients, keeping a special tone of voice.
• Other responsibilities: Digital Asset Management development and maintenance, photo shoots and video production, ad hoc marketing material, design guides, copyediting and proofreading.

• Website management: Creation and continuous development of multilingual website content, including daily updates and SEO optimization. Used Google Analytics for tracking and performance improvement.
• Content creation: Copywriting of various marketing materials such as brochures, flyers, social media content, and scripts for promotional and training videos.
• Newsletters: Compose and distribute external newsletters tailored for customers, potential customers, colleagues, and a global network of distributors.
• Regulatory compliance: Ensure all marketing materials are approved and validated by regulatory affairs before publication.
• Additional responsibilities: photo shoots, video scripting, manage the digital assets management system, create crisis communication plan, various ad hoc marketing and sales projects to support sales and subsidiaries and distributors.

• Website: Development and ongoing maintenance of the website, ensuring functionality and user engagement.
• Regulatory Documentation: Wrote and updated Instructions for Use (IFU) and other regulatory documents, ensuring compliance with industry standards while focusing on the user/reader.

• Website management: Co-anaged the website, including the intra- and extranet for employees and organization members.
• Newsletters: Wrote bilingual newsletters (Danish and English) for members, politicians, health authorities, and journalists.
• Copywriting: Brochures, flyers, press releases, congress material.

Five-month maternity leave position in the communications department doing a number of ad hoc marketing and communications task, including press work.

Created daily news summaries tailored for clients, including several pharmaceutical and medical device companies.

Volunteer in the communication department writing articles, newsletters, handling the press and doing website updates.