Kristoffer Vagnsø Petersen

Loyalty Key is behind popular loyalty programs such as Cashback in partnership with Visa, Spar Nord cashback, and BonusKroner, which collectively have over 200,000 active and high-spending members

Across these platforms, we daily expose strong brands that all share the common feature of automatically and cash-rewarding members through card-linked technology.

CCO
As the Chief Commercial Officer at Loyalty Key, I hold full commercial responsibility for the company, working closely with the CEO to drive strategic growth and operational excellence. Leading a dedicated team of over 30 full-time employees, I ensure we deliver exceptional value to our clients and stakeholders. Additionally, I have also acted as Chief Operating Officer (COO) for the majority of my tenure, overseeing operational efficiencies and organizational development.
Key Achievements:
- Played a pivotal role in the successful launch of the Cashback program in partnership with Visa.
- Spearheaded initiatives that enhance customer engagement and loyalty,
contributing to our robust client retention rates.
- Collaborated with cross-functional teams to implement data-driven strategies, optimizing our loyalty solutions for maximum impact.

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