Kurt Svenson

• Developed GoToMarket Plan for Quooker Iceland including P&L accounting, sales forecast, financial planning and operations optimization.
• Build Sales and Marketing strategy and Operational marketing plan 2025.
• Trade/Channel Mapping and partner Market research for identifying key channel to target. Signed up new dealers and service partners.

Leading Global Field Marketing for EMEA, NA and APJ.

• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
• Creating global omni-channel marketing strategies aligned with overall commercial sales priorities, KPI's and growth plans.
• Globally launched Optimizely One - Worlds first marketing OS/AI enabled for Marketing organizations.
• Digital marketing budget planning and strategy for EMEA, APJ and NA.
• Organizing data to forecast performance trends.
• Worked with global campaigns team and corporate marketing to create effective integrated marketing campaigns for subregions and key countries for selected product lines, and market segments/ICPs.
• Weekly/monthly Leadership pipeline performance tracking with CSO, CMO, MOPs team and regional Sales and Marketing leads.
• Leading cross functional lead management process improvements across corporate and regional sales, channel and corporate marketing teams.
• Global/regional input to global Go-to-market planning, and alignment with Partner and Tech alliances plans with field programs for effective and efficient execution
• Tactical delivery of +60 regional field marketing programs yearly building product sales pipeline.
• Global Budget and Events Management.
• Created Sales pipeline of USD +60M ARR in 2023.

Team management of 4 FMMs and 3 BDRs/SDRs .

Strategic Marketing planning and omni-channel plan execution across Benelux and Nordic. Demand gen programs for pipeline build and pipeline acceleration targeting mid-market and enterprise.

• Integrated Marketing Campaigns. Performance Marketing planning - Digital Ads, SEO, Paid and Social Media campaigns.
• ABM targeting Enterprise accounts using predictive analysis, intent data and customer journey specific messaging. Social media and LinkedIn as primary channels in Digital Advertising.
• Streamlined internal processes to improve efficiency within marketing and MOPs.
• Nurture Email Campaigns and 1-1 Outreach using Marketo and Outreach, 6Sense predictive analysis.
• Improved lead generation through targeted email marketing campaigns and data-driven analytics, digital campaigns with 3rd party vendors. Digital execution on SEM, paid search, paid listings.
• SEO: Keyword strategy.
  Engagement with AWS and facebook
• Lead flow optimization ensuring “no leads left behind” maximizing MQL ROI working with operations, BDR and SDR teams.
• Delivered +USD40M ARR in Marketing created pipeline within regions.
• Budgets management.
• Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.

Global Cybersecurity software company delivering industry-leading UEM, zero trust security and service management solutions to enterprises.

Head of EMEA North regional marketing. Member EMEA Leadership team.

• Developed and executed a comprehensive Regional and channel marketing strategy for UKI, Benelux and Nordic.
• Demand gen programs (email and social selling targeting C-level, IT Pro's and Tech buyer and Developer communities within IT infrastructure and Cybersecurity.
• Performance - Digital Marketing planning across EMEA North balancing budgets to growth targets.
• ABM and Industry solutions program and campaigns (Healthcare, Education, Government) building top 5 Benelux Account of USD 4.7M.
• Demand gen programs (email drip and nurture), digital advertising Google Ads, PPC, LinkedIn, Facebook.
• Benelux and Nordic Marketing planning.
• Distributor Marketing and Channel Co-op planning in Netherlands, Belgian, Sweden, Norway, and Denmark. Quarterly Business planning with regional channel manager.
• Generated USD 28M in sales pipeline in 2018, implementing multi-channel demand gen strategy and program. Influenced in-funnel pipeline of USD 47M.
• Sponsorship of Gartner Summit (London, and Munich), InfoSecurity and GITEX in Dubai.
• Established departmental performance goals and provided feedback for underperforming areas.
• Managed budgets effectively to ensure optimal use of Regional field budgets and channel MDF and Co-op.

Global software company. Acquired by Ivanti.

Build up EMEA regional team: Demand generation, campaign planning, Digital Marketing (paid, SEO) PR and social media and field events.

Member of RES EMEA Sales and Marketing Leadership team.

Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.

• Centralizing Social, Digital, and Campaign/content centers of excellence.
• EMEA reps. in R&D and DevOps councils. Worked with Corporate Product Marketing, R&D and PMs and EMEA Sales for Product Dev roadmaps.
• Implemented multi-channel demand gen strategy supporting USD 61M in sales pipeline 2016 and 88M in 2017.
• EMEA lead in strategic alliances: Nvidia, Autodesk, Citrix, TOPdesk, Nutanix, IBM, and Microsoft. Coordinated initiatives with US Product Management/Marketing, Corporation Marketing, and Communications.
• Channel MDF and Distributor co-op budget management. Partner enablement.
• Launched RES FOCUS 2016 Conference in Amsterdam with +650 attendees. Media engagement and sponsors: Citrix, Nutanix, TOPdesk, IBM and Microsoft.

Account manager for Cisco DK, Citrix DK, SE, NO and Commaxx.

Advisor for IBM Software Group in Nordics.

• Developed Cisco IoE Tradeshow Exhibition positioning Cisco/Dawra Networks IoE Solution used at several Cisco events in Europe in 2014/15.
• ·Created sales campaigns for IBM Software Group DK/SE and Commaxx NO and Microsoft Norway for Office365.
• Global Event Sponsorship strategy and leverage - Mærsk. Member of team responsible for all in-harbor events execution and logistics for Volvo Ocean Race - global sailing event

Member of Citrix EMEA Marketing and Sales Leadership team. Field & Channel Marketing, product sales. Strategic alliances and BDR/SDR team.

• Created annually +10,000 leads with +25% new contacts for annual sales pipeline of +USD15M per country.
• Digital transformation by influencing key stakeholders corporate-wide. Standardized KPIs and reporting metrics, lead process, automation, and database consolidation.
• Developed and executed a comprehensive channel marketing strategy for the Nordic region, spearheading SI engagement and planning. Coordinated with EMEA SI team on CSC, IBM, HP Fujitsu, and Tieto.
• Managed Nordic SI accounts with Global and Nordic SI sales managers and country teams.
• Implemented marketing strategies which resulted in worldwide market penetration record. 25% of all in Nordic workforce using Citrix licenses.
• Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.

Global Software and SaaS company. Provides remote working and virtual infrastructure software.

Built up and led Field marketing, PR, Channel Marketing, Alliance and Product marketing in Nordic region for all 4 product lines. Senior team Management.

• Launched Global ECHO Award winning Integrated ABM Campaign targeting 500 organizations in corporation with IBM. Global Best Marketing campaign in IT, 2005
• Lead SMB channel Expansion. Recruitment of Microsoft SMS&P partners. New Nordic channel partner setup in DK and NO. Signed up +350 SMB partners. Became EMEA best practice.
• Quarterly Business and marketing planning with Nordic Distributors: Co-op alignment and reporting, sales enablement and channel recruitment reporting.
• Developed Nordic SMB Market Simulation tool for distribution sales. Data driven Blueprint for assessing SMB partner volume in markets.
• Initiated HP, Citrix and Microsoft Consolidation campaign rolled out in all Nordic. Build marketing and sales relationships with IBM PSG in Sweden, DK and Norway.
• Created unique Distributor Co-op model for 4X scaling marketing budgets
• Oversaw business-wide changes to modernize procedures and organization
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth

VELUX is a Global Window and appliances manufacturer.

• Build up business unit of decoration and sun-protection products with 5 product lines. Creating EUR 7M turnover in 2000.
• Key account management for Bauhaus, Silvan (DYI stores), reseller chains.
• Organized regional trade shows and events to increase brand awareness among potential customers. Annual meetings, coop, events, sales support
• Commercially responsible for product development and global Go-To-Market plan for Electric Roller shutter and 3 electric roller blinds.
• Established www.VELUXshop.dk
• Channel expansion via new distribution channel of +190 new decorations resellers.
• New Trade Marketing and Trade conditions. Adopted by major European Sales companies.

Value Added reseller - Start-up.

Built a new corporate company Brand and identity.

• E-shop and commerce platform based on IBM web-sphere.
• Demand gen campaigns on Facebook and LinkedIn.
• Business planning with HP DK, Dell DK, Apple DK, Samsung DK, Huawei Northern Europe and Tech Data, Arrow ECS and ALSO.

Fast growing international consumer appliance brand.

• Distribution strategy and Business planning.
• Oversee Nordic Product launch plans - Quooker Cube - New Chilled water solution in 2H2023.
• Nordic Marketing/Trade strategy, Financials and budgeting. Sales and distribution, services operations. Logistics.
• Commercial Lead Quooker Norway 2H2023/1H2024
• E-Commerce project lead. New Corporate e-com site.
• Build out Norway Commercial (Go-To-market) plan for 2024
• Evaluated organizational performance metrics to identify areas for improvement and optimize financials, operations.
• Monthly/Quarterly business management
• Contributed valuable insights regarding industry trends during board discussions, enabling informed strategic decision making.