Liliya KOSYREVA

Project highlights: Terminal Business Strategy, AI Enterprise Strategy, Regional Strategy for Latin America, and a Cost-Cutting Program for specific assets.

About the team: The Management Consultancy Team (MMC) at A.P. Moller-Maersk, based in Copenhagen and Singapore, provides management consulting services to Maersk business units focused on strategy, operational excellence, and change management.

• Launched the brand, set strategic directions, yearly roadmaps, OKRs for sales, marketing & product
• Developed strategic initiatives to drive and maintain substantial business growth resulting in 2x annual revenue growth, (7 out of 9 years)
• Led core team of 13 people in implementing company's business and commercial strategies
• Streamlined key business processes and bottlenecks (e.g., 30% faster time-to-market, +0.4pp online conversion rate, commercial and partnership processes improvement)

• Developed visual DNA of the brand, created 12 collections and numerous capsules and limited drops;
• Established design, production, customer feedback & data analytics processes;
• Guided the product, content production, marketing teams;
• Curated overall brand image, ambassadors program, events, creative partnerships and collaborations;

Established a conceptual fashion label merging office wardrobe with high-performance wear, featured in key fashion media, and set up main processes. Aside of creation of seasonal collections, have also:
- Created the visual language, concept, and positioning
- Managed content production, promotion, and sales channels (online shop, Instagram).
- Managed sourcing, in-house production, testing, and procurement of materials and accessories, collaborations with pattern makers and tailoring teams

- Been featured in various fashion publications incl. Vogue Italia Talents, L’Officiel, Glamour Russia, Beinopen, The Blueprint, and have spoken at numerous events, including Beinopen Forum and British High School of Art & Design open lectures.

• Mentored numerous SME BCOs and Startups in consumer goods, fashion, and retail
• Acted as a stream lead in consulting projects, including the cost optimization project for largest premium fashion brands retailer in Eastern Europe: developed and presented recommendations on cost savings in the identified areas to C-suite. Initiated a number of internal follow-up projects and pilots on performance improvement

Managed VkusVill’s (VV) corporate accelerator for external & internal projects. Launched the wave of corporate innovation program, driving rapid validation, growth, and scaling of projects

- Mentored 15 projects across Russia and Europe, with 5 achieving targets and 10 timely closed.

- Tailored the program and processes, delivering results to C-level executives.
- Assembled and led a team of trackers, mentoring startups alongside invited experts.
- Tested business hypotheses for VkusVill: developed MVPs, created process maps, generated leads, and analyzed results, presenting actionable recommendations.
- Prepared executive materials, and organized strategy sessions and committees for top executives.

Evaluated the customer value of vehicles for Renault's Eurasia portfolio (20 current and upcoming vehicles for up to 7 years pre-launch), defended analysis on the Renault Global Product level.

- Prepared and presented comprehensive cross-functional competitiveness reports in English and French, serving as one of the three key inputs for go/no-go decisions at product committees involving the Global CPO and CFO. Covered markets including Russia, Turkey, Romania, and Kazakhstan.
- Developed models-based competitive landscape forecasts and analyses with a 5-year horizon.

Contributed as an analyst and stream lead to strategic and transformational projects for market leaders across diverse industries.

- International Crop Protection Producer: Enhanced commercial excellence through segmentation, pricing policy, and target headcount modeling.
- Russian Insulation Company: Developed marketing strategy, including segmentation, portfolio management, and positioning.
- Touristic Region in Russia: Created a business concept and marketing strategy with defined KPIs.
- Top Russian Cable Producer: Designed the operational model, including organization design, business processes, and KPIs for Product Management, Marketing, R&D, HR, and Investment Planning.