Lise Tvermoes Luckow

TARGIT offers Business Intelligence software for all industries

• Played a pivotal role in shaping the company's strategic direction, aligning marketing strategies with sales objectives to support growth initiatives.
• Revitalize and strengthen the marketing- and BDR sales team to exceed targets focusing on Customer experience and customer satisfaction ( +110%)
• Develop a data-driven strategy for entering new markets
• Implement data-driven marketing practices and personalization, identifying and monitoring key metrics and KPIs (using TARGIT BI-software & Hubspot )
• Cultivated a strong company culture and effective management practices, achieving an personal average leadership performance rating of 96.6 out of 100. (Based on Culture Driver survey results)

Agillic Software is an Omnichannel Marketing Automation Platform

• Established and overseen a dynamic marketing team responsible for digital marketing activities including email campaigns & nurturing campaigns using Agillic Automation Software to support growth strategy
• Develop Omnichannel Strategy working with data insights and defining the customer journey to create personalized communication
• Accomplished a 122% increase in brand awareness through precision-targeted communication strategies, exceeding benchmarks set for companies operating within a comparable marketing budget

Markets includes Eastern Europe, Southern Europe, Middle East & Africa, South East Asia and China

Sitecore is a SaaS-enabled digital experience platform

• Managed marketing team across countries, member of the EMEA marketing management group
• Developed and implemented quarterly marketing plan for all markets - managed budget for for +600 K EUR /year
• Leading the marketing team driving digital marketing activities based on data insights, using Sitecore's personalisation and automation software
• Together with sales define strategy to entry potential emerging markets by research and analysis - plan and execute
• Strategized and executed Account-Based Marketing (ABM) campaign tailored to specific industries, resulting in the creation of new sales opportunities exceeding 117% of target in new markets
• Project manager for Sitecore´s annual global customer conference in US hosting 4000 attendees as well as European conferences with +1000 attendees

Symantec offers Security Software

As the individual accountable for overseeing the marketing department in Denmark and Norway, my responsibilities included:

• Budget management for marketing initiatives, reporting marketing results to senior management
• Development and execution of quarterly marketing plans, encompassing events and activities across all markets
• Supervising a team of 3-4 employees within the marketing department
• Local PR