Summary
Overview
Work History
Education
Skills
Passions
Core Competences
Leadership Focus
Personal Information
Timeline
SalesAssociate
Louise Friis Blomberg

Louise Friis Blomberg

Marketing Technology Enthusiast

Summary

I thrive within the battlefield between technical development, architectural design, and the commercial understanding of a customer's wants and the company's offering.


My work expertise is within the Digital development and customer experience as responsible for MarTech and digital services in the short and long-term strategy and ensuring that we provide our customers with the best digital customer experience and use technology as a way to increase operation efficiency.


Core Competencies:

Understanding customer needs and developing a unique customer experience with the use of a MarTech stack supporting the short and long-term strategy while making sure to include all stakeholders from the direction to the ground personnel


I am passionate about:

Digital projects and ensuring the best customer experience and offering solutions to ease the customer's interactions with a company by using data to understand the customer.

I am results-oriented and will find a solution for almost everything keeping in mind the core business. I am empathetic and curious and get people to cooperate.


My leadership focus is on trust in the persons around me, ensuring reliability from my side, involvement, and coaching.

Overview

17
17
years of professional experience
8
8
years of post-secondary education
6
6
Languages

Work History

Group Marketing Technology Lead

Verisure Group
01.2021 - Current
  • Working for Verisure headquarters based in Geneva, leading the Marketing technology development for Group and its 17 countries based worldwide
  • Identify and define marketing systems needs for the different markets
  • Define requirements and use cases in cooperation with the market responsible
  • Ensure proper negotiation and define cost overview to Market Directors
  • Plan short- and long-term Strategy for all markets and oversee budget intake
  • Governance and ownership of implementing new products and projects.
  • Collaborated with stakeholders to define technical requirements, ensuring alignment with business objectives.

Tech Lead

Copenhagen Airport IT
01.2018 - 01.2021
  • In a newly started department I have had the opportunity to ensure the use and knowledge of new Technologies at Copenhagen Airport with the goal to ensure an efficient Airport that is taking advantage of the learnings and benefits of the available technologies such as Robotics, Biometrics, VR, AI, Blockchain etc
  • Identify and define technical Proof of Concepts regarding new and emerging technologies
  • Manage and drive the execution of technical Proof of Concepts across CPH
  • Evaluate outcome of Proof of Concepts and identify impact to build business cases
  • Ensure knowledge sharing on new technologies across CPH
  • Implementing new process for faster development and test of new concepts.
  • Led cross-functional teams for successful project delivery within tight deadlines.

Head of Digital Development

Copenhagen Airport
01.2015 - 01.2018
  • Ensure a unique customer experience and develop the commercial digital footprint throughout the Airport by implementing digital services and platform for B2B and B2C
  • Budget responsible for the Digital Department
  • Responsible for the Innovation Process
  • Strategy development and implementation
  • Responsible for new integrations in CRM and CPH Advantage
  • Ensure the implementation of new products and services
  • Optimized website UX/UI design through extensive A/B testing, leading to higher visitor retention rates and increased conversions.

Digital Development Manager

Copenhagen Airport
01.2013 - 01.2015
  • Focusing on the continuous development of the customer experience program CPH Advantage and ensuring that CPH Airport is present throughout the travel value chain
  • Innovation and implementation of new products and services
  • Strategy development and implementation
  • Digital business development
  • Project Management of CPH Airport dialogue program
  • Campaign and Communication plan for CPH Advantage.

Project and CRM Manager

Copenhagen Airport
01.2010 - 01.2013
  • Managing the CPH Airport dialogue program, CPH Advantage
  • Defining the long term strategy for CPH Advantage
  • Defining and implementing marketing campaigns
  • In charge of customer acquisition, retention and activation
  • In charge of implementing the program in regards to data structure, new IT systems, financial structure and legal implications
  • Stakeholder Management.

Brand Manager

Georg Jensen
01.2007 - 01.2010
  • Working as a Brand Manager for Living, Seasonal and Silverware
  • In charge of all above the line and below the line activities for my groups
  • This means gathering information about the market, developing strategies and marketing plans and to put the plans into action.

Education

Cand.merc in Economics and Marketing (EMF) - Economics

Copenhagen Business School
Copenhagen, Denmark
01.2005 - 05.2007

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Macquarie University
01.2006 - 05.2006

Bachelor in Business Administration and Economics (SPRØK) -

Copenhagen Business School
01.2001 - 05.2004

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CERAM University at Sophia Antipolis
01.2003 - 05.2004

Proces excellence - undefined

Copenhagen Airport
01.2019 - 05.2019

Leadership management program - undefined

Implement
01.2015 - 05.2015

Copenhagen Airport Talent Program -

Implement
01.2013 - 05.2013

Skills

Vendor Relationship Management

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Passions

  • Digital projects and ensuring the best customer experience
  • Finding solutions to ease the customers interactions with a company
  • Using data to understand the customer and base your decisions upon

Core Competences

  • Understanding customer needs and developing a unique customer experience across all digital platforms
  • Supporting strategy of the core business and implementing it
  • Stakeholder management – from the direction to the ground personnel

Leadership Focus

My leadership focus is on trust in the persons around me, ensuring reliability from my side, involvement and coaching.

Personal Information

Date of Birth: 11/21/80

Timeline

Group Marketing Technology Lead

Verisure Group
01.2021 - Current

Proces excellence - undefined

Copenhagen Airport
01.2019 - 05.2019

Tech Lead

Copenhagen Airport IT
01.2018 - 01.2021

Head of Digital Development

Copenhagen Airport
01.2015 - 01.2018

Leadership management program - undefined

Implement
01.2015 - 05.2015

Digital Development Manager

Copenhagen Airport
01.2013 - 01.2015

Copenhagen Airport Talent Program -

Implement
01.2013 - 05.2013

Project and CRM Manager

Copenhagen Airport
01.2010 - 01.2013

Brand Manager

Georg Jensen
01.2007 - 01.2010

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Macquarie University
01.2006 - 05.2006

Cand.merc in Economics and Marketing (EMF) - Economics

Copenhagen Business School
01.2005 - 05.2007

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CERAM University at Sophia Antipolis
01.2003 - 05.2004

Bachelor in Business Administration and Economics (SPRØK) -

Copenhagen Business School
01.2001 - 05.2004
Louise Friis BlombergMarketing Technology Enthusiast