MAJ SARA KOFOED
Dragør
Summary
Results-driven digital leader with experience driving growth and leading cross-functional teams across global markets. Skilled in collaborating on product development, aligning stakeholders, and supporting seamless delivery in agile environments. Eager to enter a regulated industry and apply my passion for product ownership and digital innovation to deliver impactful, compliant solutions.
Overview
9
9
years of professional experience
Work History
Team Lead & Country Manager
Boozt
05.2023 - 05.2025
- Led digital growth and cross-functional initiatives with a strong focus on data, tech, and stakeholder alignment.
- Owned strategy and P&L for the Danish market, driving digital performance through data-led decisions.
- Collaborated with platform, UX, and tech teams to deliver feature improvements and scalable solutions.
- Led cross-border team and aligned on product priorities, KPIs, and execution across Nordic markets.
- Initiated and managed tech-driven projects to enhance customer experience across web and mobile.
- Acted as key business stakeholder in agile development, translating market needs into actionable backlog items.
- Coordinated training sessions for new team members on company procedures.
- Led daily team operations to ensure smooth workflow and efficiency.
- Implemented process improvements to enhance team performance and productivity.
- Supported the manager in developing plans for future projects, initiatives and objectives.
- Implemented strategic plans to enhance team performance and productivity.
- Analyzed market trends to inform strategic decision-making and product offerings.
Category Manager
Boozt
01.2021 - 01.2023
- Led digital growth and category development with a focus on strategy, stakeholder collaboration, and data-driven execution.
- Defined and executed the commercial strategy for the Kids category across multiple markets.
- Built and prioritised a campaign roadmap in collaboration with tech, design, and marketing teams.
- Drove a full-cycle project to implement the LEGO Universe at Boozt - from brand negotiation and content strategy to cross-team coordination and technical integration of LEGO product launches.
- Leveraged data and customer insights to optimise category performance and guide decision-making.
- Improved customer experience onsite and in-app through targeted initiatives and agile collaboration.
- Acted as a key stakeholder across departments, aligning digital projects with business goals and ensuring timely delivery.
Senior Growth Manager
KAYAK
Copenhagen
11.2018 - 04.2021
- Led cross-functional initiatives to scale global affiliate programs, combining technical execution, strategic planning, and stakeholder collaboration.
- Defined and executed the roadmap for affiliate growth across the US, Canada, LATAM, and EMEA
Delivered 300% growth in brand performance (KAYAK, momondo, Cheapflights, etc.) within the first year
- Managed full implementation lifecycle — from partner onboarding (e.g., CNN, Business Insider) to technical tracking integration and performance optimization
- Collaborated with internal tech teams to ensure accurate tracking systems and scalable pricing structures
- Oversaw budgeting, forecasting, and ROI analysis to drive data-informed decisions
- Led a small team and aligned stakeholders across regions to ensure timely delivery of initiatives
Senior Affiliate Marketing Manager
momondo
07.2017 - 10.2018
- KAYAK acquired momondo in July 2017 after which I took up the position as Senior Affiliate Marketing Manager.
- Responsible for managing all affiliate network activity and to ensure our affiliate network performance across the brands KAYAK, momondo and Cheapflights.
- Developed and executed affiliate marketing strategies to boost brand awareness.
- Managed relationships with affiliate partners to drive engagement and loyalty.
- Analyzed performance metrics to optimize affiliate program effectiveness.
- Coordinated promotional campaigns across multiple digital platforms.
- Trained and mentored junior team members in best practices for affiliate marketing.
- Utilized analytics tools to track campaign performance and make data-driven decisions.
Global Affiliate Marketing Manager
momondo
05.2016 - 07.2017
- Developed and implemented affiliate marketing strategies to enhance brand visibility in EMEA markets.
- Managed relationships with affiliate partners to maximise collaboration opportunities.
- Managed relationships with affiliate partners to maximize collaboration opportunities.
- Tracked monthly sales performance of each affiliate program in order to measure success.
- Developed incentives and rewards programs for existing and potential affiliates.
- Trained new team members on affiliate program operations and best practices.
Education
Master of Science - E-Business
IT University of Copenhagen
01.2014
Skills
- Jira
- Confluence
- Qlik Sense
- Looker
- Figma
- Google Suite
- Stakeholder Management
- Performance optimization
- Cross-functional collaboration
- Team leadership
- Technical integration
- Multitasking
- Collaboration
- Troubleshooting
- Analytical
Timeline
Team Lead & Country Manager
Boozt
05.2023 - 05.2025
Category Manager
Boozt
01.2021 - 01.2023
Senior Growth Manager
KAYAK
11.2018 - 04.2021
Senior Affiliate Marketing Manager
momondo
07.2017 - 10.2018
Global Affiliate Marketing Manager
momondo
05.2016 - 07.2017
Master of Science - E-Business
IT University of Copenhagen
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