Summary
Overview
Work History
Education
Skills
References
Affiliations
Languages
Websites
Timeline
Generic
Mareike Tischhauser

Mareike Tischhauser

Bottmingen

Summary

Dedicated and passionate leader with nearly two decades of experience in B2B across diverse domains, half of which in Strategy & Innovation and the other half in Operations, including sales, marketing, M&A, sustainability and digital. Proven track record as a strategic thinker and executor, steering teams towards success and into new business areas. Adept at fostering innovation and product management. Passionate about people, she thrives on empowering interactions to drive positive change, learning and to cultivate collaborative, high- performance environments with a clear joint vision.

Overview

19
19
years of professional experience

Work History

Global Head of Strategic Projects

Syngenta
Basel
03.2024 - Current
  • Provides leadership in large, complex commercial projects like wind-downs, in which it is key to find compromises on competing, scarce resources or to manage high amount of uncertainties

Head of Seedcare Institute

Syngenta
Basel
06.2022 - 02.2024
  • Led a diverse team of more than 120 experts in 18 physical institutes around the world consisting of scientists, engineers, learning experience designers, and marketers, to create and deliver industry leading customer services for chemical and biological seed treatment solutions
  • Built up new biologicals infrastructure, capabilities and service segment to support acquired biologicals product portfolio globally (>100m$ sales, additional 6 FTEs)
  • Led evaluation and first pilots for soil health relevant services as a new market segment
  • Successfully set up clear digital strategy for Key Accounts, channel partners, growers as a basis to scale the 60 pilots around the world
  • Started data analytics journey with pilots of easy-to-use digital services and customer-facing workflow tools with successful pilots in Stein (CH), Brazil, Mexico and Pakistan
  • Spearheaded the development of strategic partnerships with key machinery manufacturers and suppliers in the agricultural industry to enable Seedcare downstream strategy

Head of Commercial Excellence

Syngenta
Basel
07.2019 - 06.2022
  • Drove digital transformation and a data driven approach in the commercial organization, including SFDC and digital marketing adaption, plus related required educational activities
  • Built up agronomy training area in MaSE to ensure better link with agronomist in field and sustainable application of the product portfolio
  • Led a team of 20 people based in several locations globally

Product Marketing Lead

Syngenta
Basel
11.2015 - 06.2019
  • Led a major brand with key focus on APAC and LATAM, 35% sales improvement in two years driven by successful preparation and execution of launches in Brazil and Europe and diligent post patent defense activities globally
  • Led data analytics for scenario planning and portfolio decisions
  • Led forward looking exercise to evaluate and ensure sustainability of the product portfolio

Marketing Strategy Lead

Syngenta
Basel
02.2014 - 11.2015
  • Reported directly to the CMO to develop, execute and implement a portfolio prioritization process, which successfully optimized the R&D spend globally
  • Led project to prioritize Syngenta's service offers, developed a new approach for service innovation, which was presented to SEC

Key Account and Pricing Manager

Syngenta
Frankfurt/ Main
07.2012 - 02.2014
  • Led cross-functional team of > 20 internal and external resources to deliver on time and within budget an 18 month Commercial Force Effectiveness project
  • Successfully implemented sales incentive plan by leading team of >10 people
  • Led and developed key account segmentation for 15 biggest wholesalers

Mergers & Acquisitions Manager

Syngenta
Basel
07.2010 - 07.2012
  • Supported acquisitions, disposals, Joint Ventures and equity stake investments - led parts of the Due Diligence streams and managed analysts

Senior Management Consultant

Accenture
Düsseldorf, Berlin, London, Houston
11.2004 - 11.2008
  • Founding member of the new 'Sustainability' team within Accenture
  • Led a growth strategy for a utility company with an EBIT impact of $10m, based on environment analysis, creativity workshops and new service developments (e.g Biogas)
  • Reorganized departments of a utility company ($14m cost reduction)
  • Created a branded wholesale operating model (value proposition, processes and implementation plan) at an oil and gas major

Education

Professional Scrum Product Owner I -

Scrum.Org
Zürich, Switzerland
04.2018

Certificate, Digital Marketing and Leadership -

Google Academy
Online
11.2017

MBA - Finance, Strategy, Sustainability

IESE
Barcelona, Spain
05.2010

MBA -

CEIBS
Singapore, China
01.2010

Diploma - Production Management, Accounting, Asia/ Pacific

Private University of Applied Science
Göttingen, Germany
10.2004

Skills

  • B2B Product Marketing
  • Financial Modeling
  • Analytical thinking
  • Business Development & Planning
  • Strategic alignment
  • Agile and Scrum
  • Digital transformation
  • After Sales Service models
  • Passion for customers
  • Creativity and Innovation
  • Sales Operations
  • Sustainability
  • Leadership and Teamwork

References

References available upon request

Affiliations

  • Ski touring, biking, mountaineering, swimming, singing, playing with my children

Languages

German
First Language
English
Proficient (C2)
C2

Timeline

Global Head of Strategic Projects

Syngenta
03.2024 - Current

Head of Seedcare Institute

Syngenta
06.2022 - 02.2024

Head of Commercial Excellence

Syngenta
07.2019 - 06.2022

Product Marketing Lead

Syngenta
11.2015 - 06.2019

Marketing Strategy Lead

Syngenta
02.2014 - 11.2015

Key Account and Pricing Manager

Syngenta
07.2012 - 02.2014

Mergers & Acquisitions Manager

Syngenta
07.2010 - 07.2012

Senior Management Consultant

Accenture
11.2004 - 11.2008

Professional Scrum Product Owner I -

Scrum.Org

Certificate, Digital Marketing and Leadership -

Google Academy

MBA - Finance, Strategy, Sustainability

IESE

MBA -

CEIBS

Diploma - Production Management, Accounting, Asia/ Pacific

Private University of Applied Science

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Mareike Tischhauser