Summary
Overview
Work History
Education
Skills
Additional Information
Languages
Timeline
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MARIANA TOLEDO

Copenhagen

Summary

With 9 years of experience in market research & consumer insights, I have been supporting global clients to drive decisions within different industries in Europe and Latin America by translating data into actionable insights.

I am driven and passionate about people and understanding the 'whys' behind human behaviour.

My greatest fulfilment is to find fun stories through data, asking questions and providing answers to clients and partners helping them to achieve their business goals.

I have experience with a diverse range of methodologies (idea/concept/product testing, conjoint, U&As and ad hoc studies, UX etc)

Overview

12
12
years of professional experience

Work History

Director - Innovation & Market Understanding (MSI)

Ipsos
01.2022 - Current
  • Currently leading an international team of 10 insight consultants in MSI (Market Strategy and Innovation).
  • Our main goal: deliver high quality studies with actionable insights for global Danish and Swedish companies
  • Main responsibilities:
    _Recruit, train, develop and retain a team of 10 consultants with all levels of experience
    _Retain and grow current key accounts (proven yearly growth 15-20%)
    _Support our clients with their business growth strategy providing the best of our market research solutions on brand and innovation
    _Design and scope commercial proposals


  • Main clients: Global Danish/Swedish companies in FMCG, Toy, Fashion Industry

Associate Insight Director - MSI

Ipsos
01.2020 - 01.2022
  • Responsible for an international team of 4 insight consultants
  • Ensure the delivery of easy and actionable insights to our clients providing answers to their main business questions focused on innovation and brand strategy
  • Scope proposals and recommend research approaches to best answer clients' needs
  • Financial performance monitoring
  • Relevant impact on key client account growth with high client satisfaction
  • Main clients: Global Danish companies in FMCG, Toy and Fashion Industry, Global Swedish company in food processing and packaging

Consumer Research Manager

Ipsos
05.2016 - 12.2019
  • Responsible for a small team of 2 consultants
  • Lead and execute research projects focused on innovation, brand strategy and consumer understanding
  • Scope and recommend research approaches to best answer client's business needs through market research methodologies
  • Main clients: Sanofi, Whirlpool, Ferrero, Arezzo
  • Main methodologies: U&A, consumer segmentation, concept testing, product testing, market structure, product labs, brand perception and brand value creator

Senior Consultant - Innovation

Nielsen
08.2014 - 05.2016
  • Project management and execution of consumer research studies in FMCG in order to support clients with their price & portfolio strategy
  • Responsible for end-to-end project management
    Provide actionable insights to clients with clear storytelling
  • Main business focus: innovation , price & portfolio strategy
  • Main clients: Heineken, Mondelèz, Ferrero, Coke
  • Main methodologies: conjoint, pack & portfolio testing

Consultant - Competitive Intelligence

Texbrasil
04.2012 - 07.2014
  • Content Curation: provide strategic & customized information (through primary and secondary data) to entrepreneurs, investors and international buyers interested in
    1. expanding Brazilian fashion & apparel to international markets - main focus
    2. international companies willing to invest in textile & apparel industry in Brazil - secondary focus


  • Main information sources: Euromonitor, WWD, WGSN and Brazilian Foreign Trade System


  • About Texbrasil: The Brazilian Textile and Fashion Industry Internationalization Program is a Federal program owned by the Brazilian Trade and Investment Promotion Agency with the mission of supporting and preparing textile and apparel companies interested in selling their products abroad. More information: https://www.linkedin.com/company/texbrasil/

Education

Master - Consumer Insights

Escola Superior De Propaganda E Marketing
São Paulo

Bachelor - International Relations

Pontificia Universidade Católica
São Paulo

Professional Certificate -

Licenses & Certifications
London
09.2022

Skills

    • Problem Solving/ Solution Oriented
    • Critical & Analytical Thinking
    • Leadership
    • Teamwork
    • Project Management
    • Adaptability
      • Strong relational skills
      • People Centric approach
      • Storytelling
      • Expertise: conjoint, U&A, segmentation and innovation tests
      • Consumer Insights

Additional Information

Hobbies: cinema, psychoanalysis/psychology, traveling.

Languages

Portuguese
Native language
French
Advanced
C1
Spanish
Elementary
A2
English
Proficient
C2
Danish
Beginner
A1

Timeline

Director - Innovation & Market Understanding (MSI)

Ipsos
01.2022 - Current

Associate Insight Director - MSI

Ipsos
01.2020 - 01.2022

Consumer Research Manager

Ipsos
05.2016 - 12.2019

Senior Consultant - Innovation

Nielsen
08.2014 - 05.2016

Consultant - Competitive Intelligence

Texbrasil
04.2012 - 07.2014

Master - Consumer Insights

Escola Superior De Propaganda E Marketing

Bachelor - International Relations

Pontificia Universidade Católica

Professional Certificate -

Licenses & Certifications

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MARIANA TOLEDO