Summary
Overview
Work History
Education
Business related
Interests
Timeline
Generic

Marlene Cortsen - CV

Kyhnsvej 5 2930 Klampenborg

Summary

I'm a highly experienced marketing professional with a proven track record of leading cross-functional teams and driving brand growth in various organizations. I have a Master's degree in Economics and Business Administration from Copenhagen Business School and have worked at Google Denmark, Telia Company, and METRO Cash & Carry. I have expertise in managing brand marketing and reputation, developing digital media strategies, and leading product launches. I have a passion for promoting diversity and helping businesses grow, demonstrated by my successful launch of the #WeStart program for female entrepreneurs and Google Succes Online.

Overview

17
17
years of professional experience
8
8
years of post-secondary education

Work History

Head of Brand Marketing & Reputation Nordics

Google Denmark
9 2021 - Current
  • Leading cross-functional teams: I foster a collaborative environment where team members feel empowered to contribute their best work. I effectively communicate strategies, motivate individuals, and champion professional development, ensuring a high-performing team dynamic.
  • Planning and launching multi-channel campaigns across the Nordics region, encompassing digital, offline, TV, experiential, and event activations. I possess a deep understanding of the evolving digital marketing landscape and leverage various channels to achieve optimal campaign reach and engagement.
  • Managing agency partnerships: I identify and select agencies, provide creative and performance feedback, and ensure projects are delivered on time and within budget.
  • Driving impactful initiatives: I spearheaded the creation of the #WeStart program, empowering over 3,000 female entrepreneurs to launch and grow their online businesses. This program successfully scaled across Denmark, Sweden, Finland, and Norway, garnering significant recognition.
  • Utilizing data to inform marketing decisions: I leverage data analytics to measure campaign performance, identify audience trends, and optimize marketing strategies for maximum ROI.

Head of Brand Marketing & Reputation Denmark

Google Denmark
01.2018 - 08.2021
  • Lead the conceptualization, strategy, planning, and execution of new product and program initiatives to solidify Google's brand in Denmark's digital ecosystem and among key opinion formers.
  • Coordinate and influence cross-functional stakeholders to ensure maximum impact on the Google brand and manage external agencies and partners.
  • Created and lead Google Succes Online, our company's initiative to drive economic opportunity for everyone. Since launch, we've helped over 100.000 in Denmark grow their skills, careers and businesses.
  • Increase awareness of Google Succes Online among consumers (50%) and KOFs (33%) and serve as a spokesperson for the program in national, regional and local press.
  • Build and manage "Det digitale læringshus", a Google Pop-up in Copenhagen serving as a hub for digital skills training for 10,000 individuals.

Country Marketing Project Manager

Telia Company,  Country Marketing
03.2013 - 01.2018
  • Oversaw the development and implementation of all digital media strategies for Telia, including overall digital media strategy, social media strategy, content strategy, SEM strategy, and DMP setup.
  • Coordinated cross-functionally with retail, product, CRM, online, and social teams to ensure consistency of message and propositions in both ATL and BTL campaigns.
  • Managed a team of 2 individuals and the relationship with agencies to deliver best in class work within agreed hours and budget.
  • Led market launch for Paii (Mobile Payment) and developed and executed go-to-market strategy for TeliaSonera (Telia, Call Me and DLG Tele).
  • Adapted Telia's overall media strategy, transitioning from 90% offline/10% online media spend in 2013 to 70% offline/30% online media spend in 2017.
  • Developed new intelligent Digital Media Strategy in 2016/2017.

Agency Relationship Manager

Google Denmark
02.2012 - 02.2013
  • Experience in supporting traditional media agencies and SEM agencies throughout the agency’s overall development and Google product adoption. Running agency programs and delivering agency-wide trainings. Working with vertical teams to help them understand how they can plug into the agency's overall business goals, resolving roadblocks and helping them navigate the agency business/org structure.
  • Develop, execute and track quarterly agency sales plans, including KPI's, sales-, agency development-, and internal team development targets.
  • Preparing and delivering agency training programs, Product Updates, GDN, Mobile, AdMob, Tag Manager, Double Click Bid Manager, YouTube, etc. Product innovation: Alpha/Betas test. I educate myself on all core products/innovations so I can help inform media and SEM agencies of the opportunities associated to partnering with Google.

Marketing Manager

METRO Cash & Carry
05.2007 - 02.2012
  • P&L marketing responsible, and reporting to the Country Manager (CEO in Denmark).
  • Responsibility of five employees in marketing department
  • Developing strategy, marketing planning and securing implementation
  • Overall responsible of the METRO web shop. Solid experience in optimizing sales by integrating email, paid search, affiliate marketing and display ads in general.
  • The strategy was securing large accounts to use metrodelivery.dk. The increase in distributed sales went to index 170 (70 Mio. DKK) the first quarter.
  • From 2007 to 2010, the employee satisfaction in Marketing Department increased from 2,7 to 4,2 on a 5 point scale.

Education

Copenhagen Business School
08.2004 - 05.2006

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Copenhagen Business School
01.2003 - 05.2004

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Niels Brock Copenhagen
08.2000 - 05.2002

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Rungsted Gymnasium
08.1997 - 05.2000

Business related

  • Chair of Aase og Chr. Lauritz-Jensens Fondation. The foundation aims to support non-profit and charitable purposes.
  • Part of TEDx Advisory Board. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience.
  • Part of the mentor network for female founders.

Interests

I am a passionate athlete who has represented Denmark on the national team in show jumping I also spend a portion of my free time coaching others in show jumping for horses In addition, I enjoy all forms of skiing, especially alpine Other interests include family, tennis, friends, and travel I am married to Casper, and we have two children together: Adrian, 14, and Agnes, 12 Both children play elite badminton, so we travel around Denmark on weekends for tournaments

Timeline

Head of Brand Marketing & Reputation Denmark

Google Denmark
01.2018 - 08.2021

Country Marketing Project Manager

Telia Company,  Country Marketing
03.2013 - 01.2018

Agency Relationship Manager

Google Denmark
02.2012 - 02.2013

Marketing Manager

METRO Cash & Carry
05.2007 - 02.2012

Copenhagen Business School
08.2004 - 05.2006

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Copenhagen Business School
01.2003 - 05.2004

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Niels Brock Copenhagen
08.2000 - 05.2002

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Rungsted Gymnasium
08.1997 - 05.2000

Head of Brand Marketing & Reputation Nordics

Google Denmark
9 2021 - Current

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Marlene Cortsen - CV