Martha Ivester

• Led integrated Olympic brand, product and athlete strategy and multi-million $ budget across global teams in product, advertising, retail, sports marketing, sales, policy, and comms to deliver 'Nike's best Olympic effort to date' (per CEO Phil Knight) and 89% press favorability
• Negotiated with IOC and Australian Olympic Committees for Nike's first official Olympic sponsorship
• Launched Nike's first 're-use-a-shoe' playground in an underserved Sydney neighborhood with Australian aboriginal top athlete Cathy Freeman

• Directed team of 25 PR managers in 12 countries on communications strategy and media engagement for global sports moments and product launches
• Led tours with NBA stars, Michael Jordan and Tiger Woods in Japan, Korea and China
• Appointed by executive leadership to global working group for Nike's entry into football; achieved 24 month target of #2 football brand in the world at Paris World Cup '98
• Corporate spokesperson; global crisis response team on sweatshop strategy.

• Led #3 region in EMEA on brand strategy to enhance image and address consumer and policymaker concerns around AI, privacy and safety, resulting in YoY increases in positive sentiment and trust
• Managed multi-million $ budget, guiding 12+ agencies across 6 countries; Ad campaigns avg 8+ uplift, growth marketing 2-10X EMEA impressions.
• Delivered 182% annual engagement target and thought leadership positioning via pioneering concepts such as YouTube policymaker breakfast.
• Initiated and guided external partnerships, incl. new multi-country Save the Children online safety grant.
• Impacted >1 million SMBs, entrepreneurs and jobseekers via digital upskilling and 850K caregivers & 600K children with digital safety training
• Launched first AI and sustainability programs in Europe including data center tour.

• Led editorial and engagement strategy for 11 country digital content platform to deliver higher exec engagement, lower bounce rates and 30% savings ( >$1 bn revenue impact)
• Delivered 3.3x benchmark engagement by aligning priorities against top regional moments while cutting >25% underperforming content.

• Led a team of 22 marketers in 7 countries, orchestrating digital marketing thought-leadership engagement, large-scale customer events, and agency training to to exceed (up to 2.5x) all annual targets
• Led Google Europe's first Digital Marketing Transformation program, achieving 193% product adoption target
• Pioneered global B2B Digital Marketing webinar series in 6 weeks; scaled to >100 countries and set new standard for EMEA hybrid customer engagement
• Optimized activities, budget, and team allocation, resulting in cost savings of over $850K, and establishing a new organizational model for EMEA
• NE Marketing Director (Interim: Feb - July 2020). Led 48-person team across consumer, B2B and brand marketing through pandemic response, navigating complexity across global and regional sales, marketing and country teams to deliver 11 programs (8 languages) in 4.5 months

• Set up and led operations for launch of Google Fiber, including construction deployment, consumer engagement and negotiating with city officials and community partners
• Managed P&L for customer acquisition and retention, field sales, marketing and installer operations; exceeded all annual targets despite legal and construction setbacks.
• Led plan to rally public, policymaker and media support which helped pass landmark 'One Touch Make Ready' telecommunications legislation.

• Built and managed entertainment partnerships with TV and music talent and properties for the world's largest entertainment and sports agency.

• Created Nike's first competitive strategic growth plans for 8 country golf, timing, audio and equipment businesses (P&L >$100M), drove 37% annual growth and highest margins in the division
• Launched Nike Golf business in Asia Pacific; negotiated first pan-Asian eyewear license agreement.

• Launched Windows 95 in Hong Kong and China (a worldwide cultural phenomenon and watershed moment in widespread adoption of the internet) and managed multiple ad campaigns including an award-winning hardware campaign.
• Pioneered the company's first customer loyalty program (130K circulation ad-supported magazine), designed one of Microsoft's first international websites and launched the first integrated retail marketing program in Asia.
• Led Bill Gates' first ever trip to China, advancing position on intellectual property protection by securing audiences with Chinese business and government leaders

Dean's List