Michael Barfoed
Regional Alliance Manager
Kongehaven 8, Smørum
Summary
Dynamic Regional Alliance Manager with extensive experience at VMware, excelling in partnership development and relationship management. Proven track record in driving business growth through strategic planning and execution, achieving significant revenue increases. Skilled in business trend analysis and effective communication, fostering strong alliances with key stakeholders to optimize performance.
Overview
24
24
years of professional experience
4
4
Languages
Work History
Regional Alliance Manager - Nordics & Baltic
VMware@Broadcom
11.2023 - Current
- Followed the acquisition of VMware to Broadcom. Continued my role within the VAO/Alliance team.
- VAOs counting: Dell, HPE, Lenovo, Fujitsu, Hitachi Vantara
- More or less the same job functions as previous role with VMware
Regional Alliance Manager - Nordics & Baltic
VMware
03.2008 - 11.2023
- Regional responsible for VMware business and development with Global Alliances, counting Dell, HPE, EMC, Lenovo, IBM, Fujitsu, Hitachi Vantara and Cisco.
- From 2010-2012, the role also included responsibility for Global SISOs, counting Fujitsu Services, CSC, IGS, HP Enterprise Services etc.
- From 2019, the role was primarily focused on developing Dell busines and relationship
- High level job functions: Build, agree and execute mutual business- and enablement plans.
- Map and build relations with key stakeholders (Alliance + VMware)
- Analyzing and agree joint Alliance/VMware focus areas and succes factors, for optimal impact.
- Planning and executing QBR's with focus Alliances executives. Track business, development and follow up KPIs
- Drive monthly or quarterly executive alignment
- Engage on all levels in the alliance organisation from sales/presales to executive leadership.
Corporate Account Manager
VMware
02.2007 - 03.2008
- More or less same responsibilities and job functions as Dell KAM role
- Speaking at several customer events to broaden knowledge of VMware solutions and customer benfits
Key Account Manager
Dell Computers
04.2001 - 02.2007
- Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
- Developed and delivered presentations to key customers to position products and services.
- Built and maintained strong client relationships to drive business growth.
- Expanded key account base by identifying and cultivating new business opportunities.
- Initiated cross-selling and upselling strategies to maximize account revenue potential.
- Achieved or exceeded company-defined sales quotas.
Education
Graduate Certificate - Life Insurance - PFA Pension
Danish Insurance Academy
Rungsted 04.2001 -
Qualification, Exams Passed - Mathematics
Borupgaard Amtsgymnasium
Ballerup 04.2001 -
Skills
Relationship building and management
Partnership development
Business acumen
Influencing skills
Written and verbal communication
Teamwork and collaboration
Business trend analysis
Business development
Account management
Professionally accountable
Timeline
Regional Alliance Manager - Nordics & Baltic
VMware@Broadcom
11.2023 - Current
Regional Alliance Manager - Nordics & Baltic
VMware
03.2008 - 11.2023
Corporate Account Manager
VMware
02.2007 - 03.2008
Graduate Certificate - Life Insurance - PFA Pension
Danish Insurance Academy
04.2001 -
Qualification, Exams Passed - Mathematics
Borupgaard Amtsgymnasium
04.2001 -
Key Account Manager
Dell Computers
04.2001 - 02.2007
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