Molly Paul

https://www.scanlantheodore.com

• Data enrichment in product optimization and customer segmentation
• Ideating creative campaign content and accompanying copy for press releases
• Reduce lead response times, ensuring optimal internal and external handoffs
• Refine market targeting in response to sale feedback and lifecycles
• Automate and streamline revenue marketing, utilising analytical tools to guide strategy
• Managing budgeting for the Branding and Marketing department. Liaising with accounts departments to confer on invoicing and accounts due.
• Ideating creative campaigns in collaboration with our Founder and Creative Director.
• Develop brand narrative and tone, storytelling this ideation through content online and boutique experiences.

• Leading the implementation of a headless eCommerce strategy that significantly transformed our digital sales performance. By decoupling the frontend from the backend we were able to create a more responsive and localised user experience. This initiative directly contributed to a 44% growth in online sales globally from the previous year.

• Developing and implementing CRM strategy on a global scale, monitoring data obtained to determine required amendments client experience processes
• Oversaw the end-to-end e-commerce lifecycle, from product upload and merchandising to order fulfillment and performance analysis.
• Planned and coordinated e-commerce photo shoots, managing all logistics and liaising with external vendors, suppliers, and creative teams to ensure seamless execution.
• Backend, enrichment of product inclusive of photo editing, product copy writing and SEO considerations.
• Data enrichment in customer segmentation, guided by purchasing activity and user interactions with the brand
• Troubleshooting for all website errors incurred globally.
• Instill and uphold exceptional visual merchandising standards, in line with UX strategy efforts to drive conversion
• Autonomous management of collection photo samples, liaising with production, retail and PR departments accordingly

https://www.zimmermann.com

• Led the implementation of Zendesk as our centralised customer service platform. Seamlessly integrating it through the leveraging automation and data-driven workflows. This roll out significantly reduced response times to enhance the overall client shopping experience, contributing to a 19% growth in conversion rates.
• Developed and implemented a comprehensive client experience framework, inclusive of the language used and the development of our tiered VIP program.
• Introduced advanced segmentation and personalized communication strategies, driving a significant uplift in repeat purchases.
• Partnered with e-commerce, retail, and product teams to deliver a cohesive omnichannel brand experience.
• Launched a structured customer feedback loop, directly influencing service training and product enhancements.

• Recruit, onboard, and develop high-performing team members, including Assistant Managers, Sales Associates, and Stylists.
• Set clear performance expectations and conduct regular performance reviews.
• Manage daily team briefings to communicate sales targets, new collections, and client engagement strategies.
• Maintain and grow a network of loyal clients through proactive relationship management and clienteling strategies.
• Analyse sales data, KPIs, and market trends to inform decision-making and maximise commercial opportunities.
• Partner with visual merchandising teams to adapt brand directives to the store’s clientele and location
• Oversee stock management, including inventory accuracy, loss prevention, and replenishment processes.
• Partner with marketing teams to plan and execute in-store events, trunk shows, and VIP client experiences.