Nanna Liin Sørensen

05/2024 - Present
Regional Account Manager
Brands Of Beauty, Vedbæk

• Achieve regional sales targets by developing strategic plans and executing effective account management practices.
• Establish strong client relationships through regular communication, attentive service, and prompt issue resolution.
• Conduct category analysis and plan campaigns for new product launches.
• Ensure proper POS materials and product placement in stores.
• Develop budgets and strategies for sales periods.
• Generate leads through networking, cold calls, and industry connections.

• Drive brand visibility by executing innovative marketing initiatives that enhance product awareness both in-store and online.
• Leverage data analytics to track sales performance and customer engagement, using insights to optimize strategies for growth.
• Develop and maintain strong partnerships with internal stakeholders, including marketing, product development, and logistics, to ensure seamless execution of account strategies.
• Identify and capitalize on upselling and cross-selling opportunities within existing accounts to maximize revenue potential.
• Implement sustainability practices in collaboration with key accounts, aligning with adidas' commitment to environmental responsibility.
• Participate in seasonal assortment planning and product launches, ensuring alignment with brand strategies and market needs.
• Attend industry events and trade shows to network and identify new business opportunities, enhancing adidas' presence in the market.
• Negotiated high value contracts with key clients, ensuring mutually beneficial outcomes for all parties involved.

• Streamlined sales processes to improve efficiency, reduce costs, and increase profitability.
• Successfully penetrated emerging markets by identifying key players, establishing local distribution networks, and adapting product offerings to meet local demands.
• Collaborated with marketing teams to develop impactful promotional materials and campaigns that drove significant sales growth.
• Conducted comprehensive market analyses to identify trends, competitor activities, and potential growth opportunities, informing strategic decision-making.

• Responsible for selling ATP Atelier and Barena Venezia, driving brand visibility and sales growth.
• Planned and executed brand events and customized exhibitions for key accounts and department stores, enhancing customer engagement.
• Organized trade shows and sales activities during Copenhagen Fashion Week, showcasing brands and generating leads.
• Conducted brand research to support the introduction of new brands, ensuring alignment with market trends and consumer preferences.
• Expanded and maintained a diverse B2B portfolio, fostering strong relationships with clients to enhance business development.

• Trained and mentored staff in sales techniques and product knowledge, resulting in improved team performance and customer satisfaction.
• Monitored and analyzed sales data to identify trends and make informed decisions on product placement and promotions.
• Established strong relationships with customers, enhancing brand loyalty through personalized service and follow-up.
• Implemented operational best practices to improve workflow efficiency and reduce operational costs.
• Coordinated in-store events and promotions to boost sales and enhance customer engagement with the brand.
• Ensured compliance with company policies and procedures, including health and safety regulations, to maintain a safe shopping environment.
• Collaborated with the marketing team to develop local advertising strategies, driving traffic to the store and increasing brand visibility.

• Developed and maintained strong relationships with accounts, ensuring high levels of customer satisfaction and loyalty.
• Analyzed sales data and market trends to identify opportunities for upselling and cross-selling, contributing to revenue growth.
• Created and executed strategic account plans to meet and exceed sales targets, resulting in a consistent increase in sales performance.
• Collaborated with cross-functional teams, including marketing and product development, to align strategies and enhance brand visibility.
• Provided training and support to clients on product features and benefits, enhancing overall customer experience and engagement.
• Researched and analyzed competitor activities to inform account strategies and maintain a competitive edge in the market.

• Assisted in the development of training materials for new hires, ensuring a smooth onboarding process and effective integration into the team.
• Participated in the buying process, including seasonal buying, to optimize product selection and align inventory with market trends.
• Managed the development of a personal customer portfolio, establishing and nurturing relationships to drive sales growth.