Natasa Pokupcic
People And Culture Delivery Manager, IKEA, Ingka Group
Copenhagen
Summary
As a key member of the P&C Management team and a local board member, I play a strategic role in shaping business strategies, long-term planning, and performance evaluations. I drive organizational transformation by digitalizing and centralizing HR services, leveraging the new HR Delivery model and ServiceNow systems to optimize efficiency and scalability.
I have successfully implemented high-adoption Self-service, Knowledge Management, and Onboarding portals, significantly enhancing operational effectiveness. Additionally, I have built a strong infrastructure for Workforce Planning and People insights and analytics, enabling data-driven strategies that support informed decision-making and drive positive business outcomes.
Overview
24
24
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
Work History
People and Culture Delivery Manager
IKEA A/S
04.2021 - Current
- Head of People Data Analytics, Process Improvement, Knowledge Management and Services
- Collaborating closely with People & Culture functions to ensure strategic alignment with the People agenda
- Leading agile HR transformations with a focus on digitalization and automation
- Driving lean process improvement through standardization, centralization, or outsourcing of People & Culture services
- Utilizing data analysis and machine learning for strategic decision-making in business planning and People business partnering
- Running pilot "test and try" projects to explore creative and innovative solutions
- Forecasting and performance follow-up on People KPIs and Value Creation Goals
- Change management and adaptive leadership in transformations
People and Culture Services Manager
IKEA A/S
08.2019 - 03.2021
- Responsible for consistent and high-quality delivery of operational People & Culture services in the country
- Development and implementation of employee self-service (ESS) through coworker App
- Responsible for driving Shared Services coordination and migration at the lowest cost, including aligning on process best practice with counterparts in other countries
- Networking with stakeholders across the country organization to proactively identify opportunities and ideas for standardization, process improvement and digitalization
- Coordinating with the Centre of Expertise for People Business Steering at INGKA Group to support a shift toward a more centralized organization and outsourcing
- Leading and developing a team of specialists and administrators to deliver a high standard of operational excellence
Workforce Planning Manager
IKEA A/S
02.2016 - 08.2019
- Led the Center of Expertise People Planning strategic concept, frameworks, approach and process
- Secured the best use of available resources and meeting the defined business and productivity goals
- Established and developed People Planning team to deliver a high standard of excellence
- Responsible for following up staffing optimization process, including commercial influences, improvements, compliance with all labour rules and internal requirements
- Securing the agreed financial frameworks are all considered, identified and escalated when breached
- Forecasting, reporting and follow-up on KPIs that lead to improved practices and opportunities for benchmarking
- Implementing and budgeting organizational changes as well as leading people through change
Project Manager/ Project Coordinator
Nationalmuseet
05.2010 - 01.2016
- Project lead for an external client Metro Cityring excavation and conservation project
- Logistics, transport and management of the material and large structures from the metro excavations
- International consulting and presenting in area of packaging materials, object transportation and handling, exhibition logistics and planning
- Collaboration with a team of project managers in organization and execution of an international exhibition project
Compliance Manager
Enfatico
01.2009 - 01.2010
- Overseeing visual identity compliance and Dell marketing agreement with Microsoft and Intel ·
- Reporting to Global Office on marketing costs
- Accountable for compliance of localized advertising materials in EMEA and signing off advertising materials at localization
Program Coordinator
ISC Co. Ltd
01.2001 - 01.2005
- Instructor at study abroad preparation centre for intercultural courses aimed at Japanese students applying to study abroad in Europe or the USA
- Created, developed and updated manuals and training materials
- Responsible for guidance and evaluation of instructors and students
Education
Master of Arts - Art History
Kobe University
Kobe, Japan 04.2001 - 01.2008
Bachelor of Science - Humanities and Social Sciences (Archaeology)
University of Zagreb
Zagreb, Croatia 04.2001 - 01.2000
Skills
Service Now
LinkedIn Profile
www.linkedin.com/in/natasap
Skills
Strategic Decision-Making & Business Planning
Digital Transformation & HR Automation & Outsourcing
Data-Driven People Insights & Analytics
Knowledge Management & Organizational Intelligence
Process management and lean methodologies
Workforce and resource management
Organizational design and capability planning
Change management and leadership
Personal Strengths
Performance and data driven
Change and adaptability
Pragmatic and proactive
Analytical and critical thinking
Creative and innovative
Problem-solving mindset
Straightforward communication
Languages
Croatian - native
English - fluent
Danish - intermediate
Certification
HR Business Partnering 2.0 AIHR Certified,
Other work and Interests
Internship at Copenhagen Business School Entrepreneurship School Venture Cup Coordinator Copenhagen, 2009
Volunteer at Red Cross Denmark Editor's Assistant, Copenhagen, 2009-2010
I love travelling and learning about new cultures, film and being well informed about current affairs and trends. I enjoy paddle boarding.
Timeline
HR Business Partnering 2.0 AIHR Certified,
07-2022
People and Culture Delivery Manager
IKEA A/S
04.2021 - Current
People and Culture Services Manager
IKEA A/S
08.2019 - 03.2021
IKEA Leadership Fundamentals
05-2018
Workforce Planning Manager
IKEA A/S
02.2016 - 08.2019
IPMA certified Project Management L
06-2013
Project Manager/ Project Coordinator
Nationalmuseet
05.2010 - 01.2016
Compliance Manager
Enfatico
01.2009 - 01.2010
Master of Arts - Art History
Kobe University
04.2001 - 01.2008
Bachelor of Science - Humanities and Social Sciences (Archaeology)
University of Zagreb
04.2001 - 01.2000
Program Coordinator
ISC Co. Ltd
01.2001 - 01.2005
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