Oscar Vera

As a Senior SEO Analyst at Falabella.com, I've merged strategic vision focused on maximizing business profitability with deep technical expertise in SEO. My approach has driven substantial, sustainable growth by aligning SEO strategies with business objectives and prioritizing innovation and effectiveness.

Business Intelligence (BI) in SEO:

• Implemented BI solutions perfectly aligned with business goals, ensuring strategic decisions were backed by solid data and in-depth analysis.
• My predictive and strategic analyses enhanced keyword selection and provided a richer understanding of market dynamics and user behavior, crucial for informed and strategic decision-making.

Strategic SEO and Category Management:

• Successfully led SEO strategies for key categories like Appliances, Home, and Sportswear, translating each campaign into tangible contributions to our business objectives and significant traffic and sales increases.
• Close collaboration with multidisciplinary teams ensured precision and effectiveness in SEO tactics implementation, adapting to the dynamic market and unique business needs.

Analytics and Reporting:

• Developed comprehensive reporting templates and monitoring systems that provided actionable insights, allowing for quick adjustments and continual improvements in our SEO tactics.
• Clear interpretation and communication of complex data ensured internal understanding of the impact and value of our SEO initiatives, always focusing on business growth and profitability.
  

At Falabella.com, I've been more than an SEO Analyst; I've been a strategist who understands that true SEO success comes from adapting each tactic and strategy to resonate with the unique objectives of the business, while never losing sight of technical precision and innovation in the field of SEO.

In my role at Swell Media, I focused on driving business profitability through bespoke SEO strategies for a diverse clientele. My approach consistently aligned SEO with overarching business goals, ensuring a positive impact on performance metrics.

• SEO Audits: Rigorous assessment of websites to pinpoint opportunities for enhancement, ensuring adherence to SEO best practices and maximizing site performance.
• Competitive Analysis: Comprehensive analysis of external link profiles and keyword landscapes to map out the competitive arena and identify actionable strategies for market differentiation.
• Keyword Research: Strategic identification of high-potential keywords, ensuring alignment with client business goals and maximizing the impact on search engine positioning.
• Information Architecture Design: Structuring websites based on user search patterns, with a keen focus on internal linking and strategic content placement to bolster page relevance and domain authority.
• Content Cluster Development and Landing Page Optimization: Crafting coherent content clusters and optimizing landing pages, honing in on SEO performance and enhancing user engagement and conversion rates.
• Link Building Initiatives: Executing sophisticated link-building strategies, ranging from ethical link acquisition to creative link baiting, and working in tandem with link-building agencies to optimize resource allocation and maximize ROI.

My tenure at Swell Media was defined by the strategic alignment of SEO with business objectives, culminating in remarkable growth and market differentiation, notably exemplified by the success story of Acer Store.

In my early role at The Doing Company, I catalyzed online visibility for new websites through focused SEO strategies emphasizing web architecture and search behavior analysis. Key achievements include:

• Developed SEO-driven web architectures, enhancing visibility and accessibility for e-commerce sites.
• Led content marketing and technical SEO, increasing brand authority and optimizing indexing.
• Efficiently managed digital campaigns on platforms like Google Ads and Facebook, boosting engagement and conversion.

My tenure at The Doing Company was a pivotal milestone in my career, solidifying my passion for SEO and my commitment to innovation and performance

In my internship at a coworking space with diverse digital companies, I immersed myself in SEO, advancing my expertise through specialized courses. Key highlights include:

• SEO Specialization: Engaged actively in SEO courses, mastering advanced optimization techniques and methodologies.
• SEO Implementation for Kettlebells.cl: Leveraged my SEO insights to boost Kettlebells.cl's online presence, achieving top search rankings for multiple keywords and significantly enhancing site visibility and organic traffic.
• Linkbuilding Mastery: Crafted and executed robust linkbuilding strategies for Kettlebells.cl, bolstering the site's authority and online standing, and positively influencing its search engine ranking.

This hands-on internship was pivotal in cementing my SEO knowledge and applying it effectively, producing measurable outcomes and contributing significantly to the online success of the projects involved.